Touting a 44 percent gain in its total viewing time, Tubi has released the findings of its annual audience report, which indicates that three out of four consumers see AVOD services as \u201cpractical alternatives\u201d to cable and satellite TV.<\/p>\n
The Fox Corporation-owned AVOD service logged more than 5 billion hours streamed last year, with more than 64 million monthly active users. Some 36 percent of Tubi streamers are between the ages of 18 and 34. The platform features 50,000 titles from 455 content partners as well as FAST offering that was watched by 1 in 5 AVOD streamers in the past 12 months.<\/p>\n
Announcing its latest\u00a0The Stream 2023: Actionable Audience Insights for Brands<\/em> report,\u00a0Mark Rotblat, chief revenue officer at the service, noted: \u201cAs subscription costs continue to rise, nearly one in three streamers plan to reduce spending on streaming services this year. With consumers turning to AVOD to complement the select SVOD services they choose to keep, Tubi offers a brand-safe environment for advertisers looking to tap into an incremental, young, diverse and highly engaged streaming audience.\u201d<\/p>\n The report also found that crackdowns on password sharing may lead to an increase in SVOD churn;\u00a035 percent of streamers access other people\u2019s services and 45 percent want to stream without having an account. It also highlighted the need for effective content recommendations and a preference for lighter ad loads; just over a half of streamers are happy with six minutes of ads per hour.<\/p>\n","protected":false},"excerpt":{"rendered":" Touting a 44 percent gain in its total viewing time, Tubi has released the findings of its annual audience report, which indicates that three out of four consumers see AVOD services as \u201cpractical alternatives\u201d to cable and satellite TV.<\/p>\n","protected":false},"author":290,"featured_media":10847,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75,69],"tags":[2536,2453],"class_list":["post-10846","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-analysis","category-top-stories","tag-avod","tag-tubi"],"yoast_head":"\n