{"id":10775,"date":"2022-08-30T09:33:31","date_gmt":"2022-08-30T13:33:31","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvusa\/digital-tv-research-u-s-svod-revenues-plateau\/"},"modified":"2022-08-31T09:09:55","modified_gmt":"2022-08-31T13:09:55","slug":"digital-tv-research-u-s-svod-revenues-to-plateau","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvusa\/digital-tv-research-u-s-svod-revenues-to-plateau\/","title":{"rendered":"Digital TV Research: U.S. SVOD Revenues to Plateau"},"content":{"rendered":"<p>Digital TV Research forecasts that U.S. SVOD revenue growth will be essentially flat from 2024 to 2027, pointing to price competition and lower ARPUs from Netflix\u2019s hybrid AVOD-SVOD tier.<\/p>\n<p>Revenues are projected to grow by $14 billion from $43 billion in 2021 to $56 billion in 2024.<\/p>\n<p>Simon Murray, principal analyst at Digital TV Research, said: \u201cNetflix will remain the SVOD revenue winner. However, the platform will lose $1.4 billion in SVOD revenues between 2022 and 2027 due to lower ARPUs from 2023. Netflix will more than recoup these SVOD revenue losses with AVOD sales.\u201d<\/p>\n<p>Netflix is forecast to have 63 million subscribers by 2027, down by 4 million from 2021. Hulu, Disney+, HBO and Paramount+ will each count 40 million to 50 million subscribers by 2027.<\/p>\n<p>Digital TV Research does note that some consolidation\u2014mergers and closures\u2014is likely.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital TV Research forecasts that U.S. SVOD revenue growth will be essentially flat from 2024 to 2027, pointing to price competition and lower ARPUs from Netflix\u2019s hybrid AVOD-SVOD tier.<\/p>\n","protected":false},"author":350,"featured_media":10776,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75,69],"tags":[1470],"class_list":["post-10775","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-analysis","category-top-stories","tag-digital-tv-research"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital TV Research: U.S. SVOD Revenues to Plateau - 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