{"id":10747,"date":"2022-07-22T09:24:44","date_gmt":"2022-07-22T13:24:44","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvusa\/cbs-unveils-ghosts-metaverse-game\/"},"modified":"2022-07-22T10:35:42","modified_gmt":"2022-07-22T14:35:42","slug":"cbs-unveils-ghosts-metaverse-game","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvusa\/cbs-unveils-ghosts-metaverse-game\/","title":{"rendered":"CBS Unveils Ghosts Metaverse Game"},"content":{"rendered":"
CBS has unveiled its first metaverse expansion with a game for the hit comedy Ghosts<\/em>.<\/p>\n Available in the Web3 gaming platform Decentraland through September, the experience was activated and developed in collaboration with CreativeDepartmint. Fans and their self-designed avatars go on a journey through the show\u2019s haunted Woodstone Mansion to solve puzzles, undertake quests and earn NFTs.<\/p>\n \u201cWe are continually looking for innovative ways to further develop new audiences for CBS programming, and our hit series\u00a0Ghosts<\/em>, with its significant following, wide-ranging otherworldly characters and expansive setting, seemed like a natural fit for the metaverse,\u201d said Mike Benson, president and chief marketing officer at CBS. \u201cThis super engaging and elaborate Web3\u00a0Ghosts<\/em> game in Decentraland brings the series to life in an exciting way that\u2019s never been done, enabling visitors to each have their own very unique experience while exploring the world of the show.\u201d<\/p>\n \u201cSince we opened our doors, CreativeDepartmint has been bringing major media brands into innovative spaces like Web3 to surprise and delight existing fans and attract new audiences to their IP with authenticity and style,\u201d added Jonathan Block-Verk, founder of CreativeDepartmint. \u201cWe\u2019re thrilled to help CBS enter the metaverse with the first-ever Decentraland game built by a U.S. network.\u201d<\/p>\n \u201cEntertainment has been driving metaverse adoption globally, and Decentraland is excited to have an institution like CBS enter the metaverse and bring a new type of immersion from the TV world,\u201d said Adam de Cata, head of partnerships at Decentraland Foundation.<\/p>\n Ghosts<\/em>,\u00a0produced by CBS Studios in association with Lionsgate Television and BBC Studios Los Angeles Productions, is based on the BBC Studios U.K. comedy of the same name. Season two arrives in September.<\/p>\n","protected":false},"excerpt":{"rendered":" CBS has unveiled its first metaverse expansion with a game for the hit comedy Ghosts.<\/p>\n","protected":false},"author":290,"featured_media":10748,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[239,2658,2659,2660,2661],"class_list":["post-10747","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-cbs","tag-creativedepartmint","tag-decentraland","tag-ghosts","tag-metaverse"],"yoast_head":"\n