{"id":10265,"date":"2021-05-03T09:56:47","date_gmt":"2021-05-03T13:56:47","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvusa\/u-s-svod-subs-grew-24-percent-q1\/"},"modified":"2021-05-04T09:03:57","modified_gmt":"2021-05-04T13:03:57","slug":"u-s-svod-subs-grew-24-percent-in-q1","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvusa\/u-s-svod-subs-grew-24-percent-in-q1\/","title":{"rendered":"U.S. SVOD Subs Grew 24 Percent in Q1"},"content":{"rendered":"<p>Total subscriptions to premium SVOD platforms in the U.S. rose by 24 percent year-on-year in Q1, and were 6 percent higher than the fourth quarter of 2020, according to data from analytics firm ANTENNA.<\/p>\n<p>The company, which provides intelligence on subscription metrics, noted the extent to which the landscape has transformed with a raft of new entrants in the last two years.<\/p>\n<p>Netflix had a 50 percent share of subs two years ago; now it&#8217;s 31 percent. Similarly, Hulu&#8217;s share has fallen from 28 percent to 20 percent. Disney+ has about a 17 percent share of premium SVOD subs as of Q1, followed by HBO Max at 11 percent. Paramount+, Starz, Showtime, Discovery+, Peacock and Apple TV+ round out the market.<\/p>\n<p>Disney+, Discovery+, Peacock, and Apple TV+ account for 22 percent of all subscriptions.<\/p>\n<p>ANTENNA also explored churn rates, noting that Netflix&#8217;s is the lowest at 2.4 percent, with Hulu at 4.1 percent. For all other players, the average churn rate is 7 percent.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Total subscriptions to premium SVOD platforms in the U.S. rose by 24 percent year-on-year in Q1, and were 6 percent higher than the fourth quarter of 2020, according to data from analytics firm ANTENNA.<\/p>\n","protected":false},"author":290,"featured_media":10266,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75,69],"tags":[2505],"class_list":["post-10265","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-analysis","category-top-stories","tag-antenna"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>U.S. SVOD Subs Grew 24 Percent in Q1 - TVUSA<\/title>\n<meta name=\"description\" content=\"Total subscriptions to premium SVOD platforms in the U.S. rose by 24 percent year-on-year in Q1, and were 6 percent higher than the fourth quarter of 2020, according to data from analytics firm ANTENNA.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvusa\/u-s-svod-subs-grew-24-percent-in-q1\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"U.S. SVOD Subs Grew 24 Percent in Q1 - TVUSA\" \/>\n<meta property=\"og:description\" content=\"Total subscriptions to premium SVOD platforms in the U.S. rose by 24 percent year-on-year in Q1, and were 6 percent higher than the fourth quarter of 2020, according to data from analytics firm ANTENNA.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvusa\/u-s-svod-subs-grew-24-percent-in-q1\/\" \/>\n<meta property=\"og:site_name\" content=\"TVUSA\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-03T13:56:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-04T13:03:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvusa\/wp-content\/uploads\/sites\/18\/2017\/07\/Antenna-Q1-521.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"319\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mansha Daswani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mansha Daswani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvusa\/u-s-svod-subs-grew-24-percent-in-q1\/\",\"url\":\"https:\/\/worldscreen.com\/tvusa\/u-s-svod-subs-grew-24-percent-in-q1\/\",\"name\":\"U.S. SVOD Subs Grew 24 Percent in Q1 - TVUSA\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvusa\/#website\"},\"datePublished\":\"2021-05-03T13:56:47+00:00\",\"dateModified\":\"2021-05-04T13:03:57+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvusa\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\"},\"description\":\"Total subscriptions to premium SVOD platforms in the U.S. rose by 24 percent year-on-year in Q1, and were 6 percent higher than the fourth quarter of 2020, according to data from analytics firm ANTENNA.\",\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvusa\/u-s-svod-subs-grew-24-percent-in-q1\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvusa\/u-s-svod-subs-grew-24-percent-in-q1\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvusa\/u-s-svod-subs-grew-24-percent-in-q1\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvusa\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"U.S. SVOD Subs Grew 24 Percent in Q1\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvusa\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvusa\/\",\"name\":\"TVUSA\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvusa\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvusa\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\",\"name\":\"Mansha Daswani\",\"description\":\"Mansha Daswani is the editor-in-chief and associate publisher of World Screen. 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