{"id":10157,"date":"2020-12-16T10:09:46","date_gmt":"2020-12-16T15:09:46","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvusa\/average-u-s-streaming-consumer-uses-seven-content-services\/"},"modified":"2020-12-17T09:02:49","modified_gmt":"2020-12-17T14:02:49","slug":"average-u-s-streaming-consumer-uses-seven-content-services","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvusa\/average-u-s-streaming-consumer-uses-seven-content-services\/","title":{"rendered":"Average U.S. Streaming Consumer Uses Seven Content Services"},"content":{"rendered":"<p>The NPD Group\u2019s new TV Switching Study reports that the average U.S. streaming consumer is now using seven services to access content, up from five in April 2020.<\/p>\n<p>\u201cBy and large, consumers want the ability to customize their viewing experience, bundling both paid and free services that provide them with the content they want, when they want it,\u201d said John Buffone, executive director, industry analyst, within NPD\u2019s Connected Intelligence practice.<\/p>\n<p>More than 25 percent of engagement is driven by access to exclusive content on SVOD. That access is also leading consumers to switch services; in October, 21 percent reported lower engagement or subscription cancellations because other services were seen as offering better content, up from 14 percent in April.<\/p>\n<p>Usage of free streaming services rose, from 39 percent of viewers in April to 47 percent in October.<\/p>\n<p>\u201cAmid COVID-related content production challenges, viewers are increasing the number of streaming services they use, as they seek to find content that captures their interest,&#8221; added Buffone. &#8220;Competition will become an even greater challenge for services. Both now, as viewers try more options and later as production ramps up, and each service gets new programming.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The NPD Group\u2019s new TV Switching Study reports that the average U.S. streaming consumer is now using seven services to access content, up from five in April 2020.<\/p>\n","protected":false},"author":290,"featured_media":10158,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75,69],"tags":[2471,2472],"class_list":["post-10157","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-analysis","category-top-stories","tag-the-npd-group","tag-tv-switching-study"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Average U.S. Streaming Consumer Uses Seven Content Services - TVUSA<\/title>\n<meta name=\"description\" content=\"The NPD Group\u2019s new TV Switching Study reports that the average U.S. streaming consumer is now using seven services to access content, up from five in April 2020.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvusa\/average-u-s-streaming-consumer-uses-seven-content-services\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Average U.S. Streaming Consumer Uses Seven Content Services - 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