{"id":10038,"date":"2020-07-15T10:40:51","date_gmt":"2020-07-15T14:40:51","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvusa\/naacp-cbs-tv-studios-ink-multiyear-pact-develop-diverse-content\/"},"modified":"2020-07-15T15:50:07","modified_gmt":"2020-07-15T19:50:07","slug":"naacp-cbs-tv-studios-ink-multiyear-pact-to-develop-diverse-content","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvusa\/naacp-cbs-tv-studios-ink-multiyear-pact-to-develop-diverse-content\/","title":{"rendered":"NAACP & CBS TV Studios Ink Multiyear Pact to Develop Diverse Content"},"content":{"rendered":"

CBS Television Studios and the NAACP (National Association for the Advancement of Colored People) have entered into a multiyear partnership to develop and produce scripted and unscripted content across broadcast, cable and streaming.<\/p>\n

CBS Television Studios\u2019 creative leaders will work with the civil rights organization to establish a dedicated team of executives and infrastructure to acquire, develop and produce programming.<\/p>\n

The partnership will focus on producing content that “expands the number of diverse voices contributing to an ever-evolving society, and by telling inclusive stories that increase the visibility and impact of Black artists in a growing media landscape,” the company said.<\/p>\n

\u201cAn important way to diversify and grow our storytelling is to expand our horizons beyond the traditional studio-producer system,\u201d said George Cheeks, president and CEO of the CBS Entertainment Group. \u201cThere is no better partner than the NAACP\u2014the preeminent civil rights organization in our country\u2014to help us find, develop and tell these inclusive stories. At the same time, this is a strategic opportunity for CBS to build upon as well as reimagine our pipeline for existing and emerging creative talent.\u201d<\/p>\n

\u201cIn this moment of national awakening, the time has never been better to further tell stories of the African American experience,\u201d said\u00a0Derrick Johnson, president and CEO of the NAACP.\u00a0\u201cProgramming and content have the power to shape perspectives and drive conversations around critical issues. This partnership with CBS allows us to bring compelling and important content to a broad audience.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

CBS Television Studios and the NAACP (National Association for the Advancement of Colored People) have entered into a multiyear partnership to develop and produce scripted and unscripted content across broadcast, cable and streaming.<\/p>\n","protected":false},"author":350,"featured_media":10039,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[399,2443],"class_list":["post-10038","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-cbs-television-studios","tag-naacp"],"yoast_head":"\nNAACP & CBS TV Studios Ink Multiyear Pact to Develop Diverse Content - TVUSA<\/title>\n<meta name=\"description\" content=\"CBS Television Studios and the NAACP (National Association for the Advancement of Colored People) have entered into a multiyear partnership to develop and produce scripted and unscripted content across broadcast, cable and streaming.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvusa\/naacp-cbs-tv-studios-ink-multiyear-pact-to-develop-diverse-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NAACP & CBS TV Studios Ink Multiyear Pact to Develop Diverse Content - 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