{"id":9776,"date":"2017-02-17T10:32:22","date_gmt":"2017-02-17T15:32:22","guid":{"rendered":"http:\/\/worldscreen.com\/tvreal\/discovery-to-create-original-shows-for-snapchat\/"},"modified":"2017-02-17T10:32:22","modified_gmt":"2017-02-17T15:32:22","slug":"discovery-to-create-original-shows-for-snapchat","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvreal\/discovery-to-create-original-shows-for-snapchat\/","title":{"rendered":"Discovery to Create Original Shows for Snapchat"},"content":{"rendered":"<p>NEW YORK\/LOS ANGELES: Discovery Communications and Snap Inc. have entered into a partnership that will see new shows being developed for Snapchat\u2019s Discover platform.<\/p>\n<p>The companies will produce new series created specifically for Snapchat\u2019s mobile-first audience, as well as shows inspired by some of Discovery\u2019s properties, such as Shark Week and <em>Mythbusters<\/em>. The short-form series are expected to debut for Snapchat users in the U.S. in the coming months.<\/p>\n<p>In addition to creating shows, the two companies will collaborate to bring solutions to sponsors leveraging Snap\u2019s innovative advertising technology and formats and Discovery\u2019s stable of advertisers.<\/p>\n<p>\u201cWe\u2019re thrilled to introduce our iconic Discovery content to the Snapchat community,\u201d said Paul Guyardo, the chief commercial officer at Discovery Communications. \u201cThere are few other platforms as dynamic and engaging, especially among younger audiences.\u201d<\/p>\n<p>\u201cDiscovery is world-class storytellers who have turned unlikely subjects into cultural phenomena,\u201d said Nick Bell, the VP of content at Snap Inc. \u201cWe have seen what they can do when developing and producing creative concepts for TV and we\u2019re excited to see what\u2019s in store as they apply their talent and expertise to this new medium.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NEW YORK\/LOS ANGELES: Discovery Communications and Snap Inc. have entered into a partnership that will see new shows being developed for Snapchat\u2019s Discover platform.<\/p>\n","protected":false},"author":350,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[207,1931],"class_list":["post-9776","post","type-post","status-publish","format-standard","","category-top-stories","tag-discovery-communications","tag-snapchat","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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