{"id":9700,"date":"2017-01-27T12:25:32","date_gmt":"2017-01-27T17:25:32","guid":{"rendered":"http:\/\/worldscreen.com\/tvreal\/rimmel-london-introduces-new-series-featuring-youtube-beauty-stars\/"},"modified":"2017-01-27T14:21:44","modified_gmt":"2017-01-27T19:21:44","slug":"rimmel-london-introduces-new-series-featuring-youtube-beauty-stars","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvreal\/rimmel-london-introduces-new-series-featuring-youtube-beauty-stars\/","title":{"rendered":"Rimmel Introduces New Series Featuring YouTube Beauty Stars"},"content":{"rendered":"<p>LONDON: Rimmel London has teamed up with 12 YouTube beauty influencers for the new series <em>Rimmel Road Trip<\/em> from Princess Productions, an Endemol Shine UK company.<\/p>\n<p><em>Rimmel Road Trip<\/em> will be hosted on Rimmel UK\u2019s YouTube channel, with each of the influencers supporting the campaign on their own platforms. For the show, Rimmel is\u00a0working with 12 of the U.K.&#8217;s most popular beauty influencers who will embark on the ultimate style journey across the most vibrant U.K. cities.<\/p>\n<p>Every month, two YouTube beauty stars will pair up and showcase what they like about each city and its unique style. Their journeys will be captured in a style and makeup series. The show\u00a0kicks off today with Fleur De Force and Em Ford exploring Cardiff.<\/p>\n<p><em>Rimmel Road Trip<\/em> is produced by Endemol Shine UK&#8217;s Princess Productions, and the deal was negotiated by Endemol Shine UK\u2019s specialist branded-entertainment division Silent Boom and ZenithOptimedia.<\/p>\n<p>\u201cWe are both such big fans of Rimmel and look forward to creating some inspiring looks for everyone to enjoy,\u201d said De Force and Ford. \u201cCardiff is a wonderful place; we can&#8217;t wait to bring our fans along for the journey and share this amazing city with them.\u201d<\/p>\n<p>\u201cWe are extremely excited to be working on this campaign with some of the biggest YouTube beauty stars,\u201d added Jess Glover, the head of Rimmel Brand. \u201cThis is where Rimmel belongs, collaborating on content that we know our audience engages with, and on platforms where they are consuming media.\u201d<\/p>\n<p>\u201cWe\u2019re delighted to be partnering with such an iconic and established brand as Rimmel on this campaign, as we continue to grow our branded output across a number of platforms, creating high-end content for all audiences,\u201d commented Emma Hardy, the managing director of Princess Productions. \u201c<em>R<\/em><em>immel Road Trip<\/em> is such a fun and innovative series, celebrating U.K. style with some of the most talented and well-known digital stars.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LONDON: Rimmel London has teamed up with 12 YouTube beauty influencers for the new series Rimmel Road Trip from Princess Productions, an Endemol Shine UK company.<\/p>\n","protected":false},"author":477,"featured_media":9701,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[622,1670,1903,1904,1245],"class_list":["post-9700","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-endemol-shine-uk","tag-princess-productions","tag-rimmel-london","tag-rimmel-road-trip","tag-youtube","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rimmel Introduces New Series Featuring YouTube Beauty Stars - TVREAL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvreal\/rimmel-london-introduces-new-series-featuring-youtube-beauty-stars\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rimmel Introduces New Series Featuring YouTube Beauty Stars - TVREAL\" \/>\n<meta property=\"og:description\" content=\"LONDON: Rimmel London has teamed up with 12 YouTube beauty influencers for the new series Rimmel Road Trip from Princess Productions, an Endemol Shine UK company.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvreal\/rimmel-london-introduces-new-series-featuring-youtube-beauty-stars\/\" \/>\n<meta property=\"og:site_name\" content=\"TVREAL\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-27T17:25:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-01-27T19:21:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvreal\/wp-content\/uploads\/sites\/12\/2015\/09\/RimmelRoadTrip-PrincessProductions-117.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sara Alessi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sara Alessi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/rimmel-london-introduces-new-series-featuring-youtube-beauty-stars\/\",\"url\":\"https:\/\/worldscreen.com\/tvreal\/rimmel-london-introduces-new-series-featuring-youtube-beauty-stars\/\",\"name\":\"Rimmel Introduces New Series Featuring YouTube Beauty Stars - TVREAL\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvreal\/#website\"},\"datePublished\":\"2017-01-27T17:25:32+00:00\",\"dateModified\":\"2017-01-27T19:21:44+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvreal\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvreal\/rimmel-london-introduces-new-series-featuring-youtube-beauty-stars\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvreal\/rimmel-london-introduces-new-series-featuring-youtube-beauty-stars\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/rimmel-london-introduces-new-series-featuring-youtube-beauty-stars\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvreal\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Rimmel Introduces New Series Featuring YouTube Beauty Stars\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvreal\/\",\"name\":\"TVREAL\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvreal\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\",\"name\":\"Sara Alessi\",\"description\":\"Sara Alessi is the associate editor of World Screen. She can be reached at salessi@worldscreen.com.\",\"url\":\"https:\/\/worldscreen.com\/tvreal\/author\/salessiworldscreen-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Rimmel Introduces New Series Featuring YouTube Beauty Stars - TVREAL","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/worldscreen.com\/tvreal\/rimmel-london-introduces-new-series-featuring-youtube-beauty-stars\/","og_locale":"en_US","og_type":"article","og_title":"Rimmel Introduces New Series Featuring YouTube Beauty Stars - TVREAL","og_description":"LONDON: Rimmel London has teamed up with 12 YouTube beauty influencers for the new series Rimmel Road Trip from Princess Productions, an Endemol Shine UK company.","og_url":"https:\/\/worldscreen.com\/tvreal\/rimmel-london-introduces-new-series-featuring-youtube-beauty-stars\/","og_site_name":"TVREAL","article_published_time":"2017-01-27T17:25:32+00:00","article_modified_time":"2017-01-27T19:21:44+00:00","og_image":[{"url":"https:\/\/worldscreen.com\/tvreal\/wp-content\/uploads\/sites\/12\/2015\/09\/RimmelRoadTrip-PrincessProductions-117.jpg","width":1,"height":1,"type":"image\/jpeg"}],"author":"Sara Alessi","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sara Alessi","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/worldscreen.com\/tvreal\/rimmel-london-introduces-new-series-featuring-youtube-beauty-stars\/","url":"https:\/\/worldscreen.com\/tvreal\/rimmel-london-introduces-new-series-featuring-youtube-beauty-stars\/","name":"Rimmel Introduces New Series Featuring YouTube Beauty Stars - TVREAL","isPartOf":{"@id":"https:\/\/worldscreen.com\/tvreal\/#website"},"datePublished":"2017-01-27T17:25:32+00:00","dateModified":"2017-01-27T19:21:44+00:00","author":{"@id":"https:\/\/worldscreen.com\/tvreal\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418"},"breadcrumb":{"@id":"https:\/\/worldscreen.com\/tvreal\/rimmel-london-introduces-new-series-featuring-youtube-beauty-stars\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/worldscreen.com\/tvreal\/rimmel-london-introduces-new-series-featuring-youtube-beauty-stars\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/worldscreen.com\/tvreal\/rimmel-london-introduces-new-series-featuring-youtube-beauty-stars\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/worldscreen.com\/tvreal\/"},{"@type":"ListItem","position":2,"name":"Rimmel Introduces New Series Featuring YouTube Beauty Stars"}]},{"@type":"WebSite","@id":"https:\/\/worldscreen.com\/tvreal\/#website","url":"https:\/\/worldscreen.com\/tvreal\/","name":"TVREAL","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/worldscreen.com\/tvreal\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/worldscreen.com\/tvreal\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418","name":"Sara Alessi","description":"Sara Alessi is the associate editor of World Screen. She can be reached at salessi@worldscreen.com.","url":"https:\/\/worldscreen.com\/tvreal\/author\/salessiworldscreen-com\/"}]}},"_links":{"self":[{"href":"https:\/\/worldscreen.com\/tvreal\/wp-json\/wp\/v2\/posts\/9700","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/worldscreen.com\/tvreal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/worldscreen.com\/tvreal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvreal\/wp-json\/wp\/v2\/users\/477"}],"replies":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvreal\/wp-json\/wp\/v2\/comments?post=9700"}],"version-history":[{"count":0,"href":"https:\/\/worldscreen.com\/tvreal\/wp-json\/wp\/v2\/posts\/9700\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvreal\/wp-json\/wp\/v2\/media\/9701"}],"wp:attachment":[{"href":"https:\/\/worldscreen.com\/tvreal\/wp-json\/wp\/v2\/media?parent=9700"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/worldscreen.com\/tvreal\/wp-json\/wp\/v2\/categories?post=9700"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/worldscreen.com\/tvreal\/wp-json\/wp\/v2\/tags?post=9700"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}