{"id":9366,"date":"2016-11-09T10:20:35","date_gmt":"2016-11-09T15:20:35","guid":{"rendered":"http:\/\/worldscreen.com\/tvreal\/scripps-networks-interactives-kathleen-finch\/"},"modified":"2016-11-10T09:55:48","modified_gmt":"2016-11-10T14:55:48","slug":"scripps-networks-interactives-kathleen-finch","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvreal\/scripps-networks-interactives-kathleen-finch\/","title":{"rendered":"Scripps Networks Interactive\u2019s Kathleen Finch"},"content":{"rendered":"

Kathleen Finch, the chief programming, content and brand officer at Scripps Networks Interactive,\u00a0shares with\u00a0<\/em>TV Real some of the current programming strategies guiding the networks within the bouquet.<\/em><\/p>\n

Finch works across all six of the company\u2019s U.S. channels. This includes the flagship Food Network, as well as HGTV and Travel Channel.<\/p>\n

TV REAL:\u00a0<\/strong>What\u2019s guiding the overall programming strategy at present?
\nFINCH:<\/strong>\u00a0We distribute six networks in the United States. While all of them are uniquely different, the point of view is very similar. Our goal is to inspire people. We entertain them, enlighten them and teach them things, and we do that by finding hosts who are not typical TV talents. We find people who are experts in the worlds of food, home and travel, and then we work to make them good television talent. We end up with people like Chip and Joanna Gaines on HGTV\u2019s\u00a0Fixer Upper<\/em>\u00a0\"***Image***\"who can\u2019t walk down the street anymore without getting recognized because they\u2019re such big stars.<\/p>\n

TV REAL:\u00a0<\/strong>What\u2019s driving the approach for Food Network currently?\u00a0<\/strong>
\nFINCH:<\/strong>\u00a0One of the things that we are very excited about is that we are finding real people in real food businesses and then creating doc-style programming around them. We found a cute young couple that owns a restaurant in Savannah. We found a fabulous family that owns a bakery in Atlanta. We found another fun family that owns a bakery in Las Vegas. We\u2019re finding these real foodie people in their real foodie worlds and work with them in their natural environments and let them tell their stories. There\u2019s a great pay-off at the end, whether it\u2019s an opening night at a restaurant or a big catered event or a giant wedding cake, and along the way, you get to learn about their lives.<\/p>\n

TV REAL:\u00a0<\/strong>How has Travel Channel\u2019s programming expanded in scope?
\nFINCH:<\/strong>\u00a0For Travel Channel, and really for all of our networks, it comes down to the hosts. If we were to do a straight travelogue, I\u2019m not sure as many people would watch it. People do like to go to our website for information about planning their trips, including what to see and eat. That sort of information works really well on our digital sites. When it comes to our linear channel, we want our hosts to be docents to take us someplace cool, where you can have an experience you might not have been able to have otherwise. We consider both our linear and digital programming as informative information packaged in an entertaining way.<\/p>\n

For instance,\u00a0Booze Traveler<\/em>\u00a0with Jack Maxwell. He\u2019s a great talent, a great host. The show is all about the drinking cultures around the world and how various alcohol is made, how certain signature cocktails came to be or famous bars and watering holes. It centers on alcohol, culture and Jack\u2019s fun experiences around the world. You sit on his shoulders and go along. It\u2019s entertaining and informative, and he\u2019s very charming and compelling.<\/p>\n

So much of what is working on Travel Channel is around these amazing hosts who you want to hang out with.\u00a0Expedition Unknown<\/em>\u00a0isa great show that follows Joshua Gates on his adventures to investigate iconic mysteries across the globe. It\u2019s the legend of King Arthur, the legend of Robin Hood\u2014a fun story that you know something about in the back of your mind but that he really dissects to have you better understand it in an exciting way. It\u2019s fun! You learn a ton but don\u2019t necessarily feel like you\u2019re being schooled. Instead, you\u2019re just following this cool, fun guy who introduces you to other interesting people and unravels a mystery along the way.<\/p>\n

TV REAL:\u00a0<\/strong>Do you look for potential in U.S. shows to localize them as formats for other markets?\u00a0<\/strong>
\nFINCH:<\/strong>\u00a0That\u2019s what\u2019s so exciting about having our international business grow so quickly. We\u2019ve had a couple of shows travel from the U.S. that were internally generated ideas. We have a show called\u00a0House Hunters<\/em>\u00a0on HGTV\u2014it\u2019s a hugely popular show. We\u2019ve now formatted that show, and we\u2019ve taken it to our partners in Singapore who have created a local version called\u00a0House Hunters Asia.<\/em>\u00a0We have another show that we created in the U.S. called\u00a0Kitchen Crashers<\/em>, where we surprise people in a home-improvement store and we go home with them to give them a surprise kitchen makeover. They go into the store to buy a new doorknob, they come out with a whole crew that then over the weekend guts and replaces their kitchen. We introduced that show to Poland, where TVN created a local version of the format called\u00a0Polowanie na kuchni\u0119<\/em>\u00a0and it is now hugely popular. We love when we can create ideas internally and then bring them to our international partners and create new versions of ideas that worked so well in the U.S.<\/p>\n

TV REAL:\u00a0<\/strong>Is there a particular channel that you\u2019re paying a bit more special attention to?
\nFINCH:<\/strong>\u00a0Travel Channel is a fully distributed channel. It is also where we see the biggest opportunity to grow audience. We\u2019ve seen some great traction. Our ratings are up now for a few quarters in a row; ten months in a row we\u2019ve beaten year-over-year. It\u2019s due to people like Jack Maxwell and Andrew Zimmern, whose shows perform very well on the network. Travel Channel is a key priority for us and is where we are putting a lot of our energies these days.<\/p>\n","protected":false},"excerpt":{"rendered":"

The company’s chief programming, content and brand officer shares some of the current programming strategies guiding the networks within the bouquet.<\/p>\n","protected":false},"author":350,"featured_media":9367,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[67,69],"tags":[1677,214],"class_list":["post-9366","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-interviews","category-top-stories","tag-kathleen-finch","tag-scripps-networks-interactive","pmpro-has-access"],"yoast_head":"\nScripps Networks Interactive\u2019s Kathleen Finch - TVREAL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvreal\/scripps-networks-interactives-kathleen-finch\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Scripps Networks Interactive\u2019s Kathleen Finch - 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