{"id":9237,"date":"2016-10-13T07:27:43","date_gmt":"2016-10-13T11:27:43","guid":{"rendered":"http:\/\/worldscreen.com\/tvreal\/worldscreen.com\/"},"modified":"2016-10-13T15:24:41","modified_gmt":"2016-10-13T19:24:41","slug":"lionsgate-sets-post-for-alternative-programming-sales","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvreal\/lionsgate-sets-post-for-alternative-programming-sales\/","title":{"rendered":"Lionsgate Sets Post for Alternative Programming Sales"},"content":{"rendered":"<p>SANTA MONICA\/VANCOUVER: Gisela Asimus-Minnbergh has been named to the newly created role of VP of alternative programming sales for Lionsgate.<\/p>\n<p>Asimus-Minnbergh will be part of the team responsible for helping to launch the company&#8217;s unscripted programming and format sales division globally. She is tasked with identifying new revenue streams and business opportunities for Lionsgate&#8217;s slate of alternative programming as well as negotiating and closing format and programming deals across most European territories. Asimus-Minnbergh previously served for eight years as sales director of television distribution for Endemol.<\/p>\n<p>Lionsgate&#8217;s unscripted slate for MIPCOM includes <em>Kicking &amp; Screaming<\/em>, a survival competition show from <em>Fear Factor<\/em> producer Matt Kunitz debuting on FOX in January. Lionsgate has retained all international format rights to the series.<\/p>\n<p>&#8220;As Lionsgate continues the robust expansion of its alternative programming slate, we are continuing to build a team of sales executives who can identify and capitalize on distribution opportunities around the world,&#8221; said Ted Bookstaver, Lionsgate&#8217;s senior VP of alternative programming sales. &#8220;Gisela is an accomplished international television executive with a proven track record of sales and strong relationships with a diverse array of digital and traditional buyers. She is a great addition to our growing team.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SANTA MONICA\/VANCOUVER: Gisela Asimus-Minnbergh has been named to the newly created role of VP of alternative programming sales for Lionsgate.<\/p>\n","protected":false},"author":350,"featured_media":9238,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[221],"class_list":["post-9237","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-lionsgate","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lionsgate Sets Post for Alternative Programming Sales - TVREAL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvreal\/lionsgate-sets-post-for-alternative-programming-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lionsgate Sets Post for Alternative Programming Sales - TVREAL\" \/>\n<meta property=\"og:description\" content=\"SANTA MONICA\/VANCOUVER: Gisela Asimus-Minnbergh has been named to the newly created role of VP of alternative programming sales for Lionsgate.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvreal\/lionsgate-sets-post-for-alternative-programming-sales\/\" \/>\n<meta property=\"og:site_name\" content=\"TVREAL\" \/>\n<meta property=\"article:published_time\" content=\"2016-10-13T11:27:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-10-13T19:24:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvreal\/wp-content\/uploads\/sites\/12\/2015\/09\/Gisela-Asimus-Minnbergh-Lionsgate-1016.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kristin Brzoznowski\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kristin Brzoznowski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/lionsgate-sets-post-for-alternative-programming-sales\/\",\"url\":\"https:\/\/worldscreen.com\/tvreal\/lionsgate-sets-post-for-alternative-programming-sales\/\",\"name\":\"Lionsgate Sets Post for Alternative Programming Sales - 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