{"id":9066,"date":"2016-08-18T11:29:11","date_gmt":"2016-08-18T15:29:11","guid":{"rendered":"http:\/\/worldscreen.com\/tvreal\/defy-ties-up-with-3-ball-for-original-content\/"},"modified":"2016-08-18T12:42:49","modified_gmt":"2016-08-18T16:42:49","slug":"defy-ties-up-with-3-ball-for-original-content","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvreal\/defy-ties-up-with-3-ball-for-original-content\/","title":{"rendered":"DEFY Ties Up with 3 Ball for Original Content"},"content":{"rendered":"<p>NEW YORK: DEFY Media has partnered with\u00a03 Ball Entertainment (<em>Bar Rescue<\/em>) to develop and produce original programming to be distributed on DEFY&#8217;s YouTube channels.<\/p>\n<p>The first project\u00a0under the agreement is\u00a0<em>How It&#8217;s Destroyed<\/em>, which will be released on DEFY&#8217;s AWEme channel later this year. The series, an original concept developed by 3 Ball, showcases how the world&#8217;s most complex pieces of machinery\u2014including biological weapons and satellites\u2014are disposed of. The show\u00a0will also be promoted across DEFY&#8217;s proprietary media network and AWEme&#8217;s social platforms.<\/p>\n<p>\u201cWe\u2019re extremely focused on incubating programming for compelling digital channels that resonate with the appetite of younger viewers,\u201d said DJ Nurre, 3 Ball&#8217;s executive VP of programming and development. \u201cWorking with leading partners like DEFY, whose massive expertise in short-form has garnered a loyal and growing fanbase, represents an incredible opportunity for 3 Ball as we broaden our digital footprint.\u201d<\/p>\n<p>\u201cWe\u2019re thrilled to partner with a company as prolific as 3 Ball Entertainment in producing programming that aligns with our brands and to create opportunity for original projects that have the potential to move to other media platforms,\u201d added Jared Hoffman, DEFY\u2019s executive VP of television\/OTT production and development.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NEW YORK: DEFY Media has partnered with 3 Ball Entertainment (Bar Rescue) to develop and produce original programming to be distributed on DEFY&#8217;s YouTube channels.<\/p>\n","protected":false},"author":479,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[279,1454,1455,1456],"class_list":["post-9066","post","type-post","status-publish","format-standard","","category-top-stories","tag-3-ball-entertainment","tag-aweme","tag-defy-media","tag-how-its-destroyed","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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