{"id":8960,"date":"2016-07-20T10:32:07","date_gmt":"2016-07-20T14:32:07","guid":{"rendered":"http:\/\/worldscreen.com\/tvreal\/es-adam-stotsky\/"},"modified":"2016-07-21T09:35:19","modified_gmt":"2016-07-21T13:35:19","slug":"es-adam-stotsky","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvreal\/es-adam-stotsky\/","title":{"rendered":"E!\u2019s Adam Stotsky"},"content":{"rendered":"

Adam Stotsky, the president of E! Entertainment and Esquire Network, tells\u00a0<\/em>TV Real about building the E! brand into a full-fledged pop-culture powerhouse.<\/em><\/p>\n

The E! Entertainment network has carved a space for itself as a leader in keeping audiences plugged into all things pop culture. Part of the NBCUniversal Cable Entertainment bouquet, E! is home to signature programs such as\u00a0Keeping Up with the Kardashians<\/em>\u00a0and its related spin-offs,\u00a0E! News<\/em>\u00a0and\u00a0Live from the Red Carpet<\/em>\u00a0events. Alongside the linear network, E! extends across digital and social platforms.<\/p>\n

\"***Image***\"TV REAL:<\/strong>\u00a0What\u2019s driving the original programming strategy for E! currently?
\nSTOTSKY:<\/strong>\u00a0From an overall macro-strategy standpoint, our goal is to continue to build E! into a global, multiplatform, pop-culture powerhouse. The way that we do that is by focusing on three strategic pillars. This first is prime time. We\u2019re redoubling our efforts in prime time and building out multiple nights of prime-time assets. That\u2019s still where the majority of the business from an advertising perspective and an audience perspective is. Over the last couple of years we\u2019ve focused a significant amount of our resources on building out multiple nights of prime-time originals.<\/p>\n

Pillar two is to build the category-killing multiplatform news franchise. About a year and a half ago we integrated\u00a0E! News\u00a0<\/em>with our digital offering to create a totally integrated, multiplatform, digital publishing entity that connects with Millennial women in and around the subject matter that they\u2019re most passionate about, which is celebrity, pop-culture and entertainment news, on any and every platform that they engage with. It\u2019s one news unit that publishes across platforms, inclusive of the TV platform.<\/p>\n

Pillar three is that if our goal is to be a pop-culture powerhouse, we have to be up close and personal at seminal pop-culture events. We\u2019ve expanded our\u00a0Live from the Red Carpet<\/em>\u00a0franchise, from eight to about a dozen events this year. We\u2019re covering all the big award shows in Hollywood in the film, TV and music spaces, of course\u2014Oscars, Emmys, Golden Globes, Grammys\u2014and then we\u2019ve complemented that with our twice-annual focus on New York Fashion Week. We\u2019ve expanded that yet again this year with a first-of-its-kind\u00a0Live from the Red Carpet\u00a0<\/em>broadcast from the Met Gala.<\/p>\n

Our strategy is to focus on those three areas, and we do that, first and foremost, by focusing on some of TV\u2019s most buzz-worthy unscripted franchises\u2014Keeping Up with the Kardashians\u00a0<\/em>being the anchor. Over the last couple of years we\u2019ve done a terrific job of diversifying that offering with shows and franchises.\u00a0Botched<\/em>, for example, we\u2019re spinning off with a show this summer called\u00a0Botched by Nature<\/em>. We\u2019re expanding on\u00a0Total Divas\u00a0<\/em>with a new show called\u00a0Total Bellas<\/em>.\u00a0Hollywood Medium with Tyler Henry\u00a0<\/em>is coming back for a second season in August. We\u2019ve seen great traction with a new addition called\u00a0Famously Single<\/em>. We\u2019re also diversifying our programming offering beyond unscripted and news into the scripted space with the third cycle of\u00a0The Royals<\/em>,\u00a0<\/em>and we have our second scripted series coming in 2017 called\u00a0The Arrangement<\/em>.<\/p>\n

TV REAL:<\/strong>\u00a0How much of the schedule is original programs?
\nSTOTSKY:<\/strong>\u00a0On any given day, 85 to 90 percent of our program schedule is original content, both with premieres and repeats. We complement that with some strategic movies that Millennial women are passionate about. The majority of our schedule is currently original, so we feel good about our commitment to the number of hours.<\/p>\n

TV REAL:<\/strong>\u00a0How is the channel scheduled across the dayparts and across the week?
\nSTOTSKY:<\/strong>\u00a0The business for us is really in prime time. That prime-time focus is bookended by\u00a0E! News<\/em>\u2014we start our prime time with an\u00a0E! News<\/em>\u00a0live broadcast and we close it\u00a0\u202aat 11 p.m.\u00a0with an\u00a0E! News<\/em>\u00a0broadcast. We have a fortunate opportunity to sandwich our prime-time content with fresh\u00a0E! News<\/em>\u00a0content every night of the week.<\/p>\n

We\u2019ve focused our original unscripted franchises on Sunday, which continues to be an anchor for us, led by the continued strength of\u00a0Kardashians<\/em>. About a year ago we expanded that out into a second night of original programming, and going forward we\u2019re focused on building up Sunday and Wednesday nights with originals year-round and in the coming years [we are] looking to expand that even further.<\/p>\n

We use the non-prime dayparts principally as sampling opportunities for our original series. We know that our audience loves to binge. When you\u2019re talking about juicy, soapy stuff like the world of the Kardashians, you can fall into one episode and find yourself sitting on your couch six hours later deeply entwined with their dramatic comings and goings. We like vertical stacking; we like the opportunity to allow our audience to binge.<\/p>\n

TV REAL:<\/strong>\u00a0What\u2019s the strategy behind building out E!\u2019s key franchises?
\nSTOTSKY:<\/strong>\u00a0When we see success, our initial inclination is to build on that success and expand it. We\u2019ve done that several times over with the Kardashian franchise, whether it\u2019s with\u00a0Take Miami<\/em>,\u00a0Take New York<\/em>,\u00a0Take the Hamptons<\/em>,\u00a0Rob & Chyna<\/em>,\u00a0Revenge Body\u00a0<\/em>coming up in 2017 with Khlo\u00e9 or even with\u00a0I Am Cait<\/em>. This is a family that we know a sizable amount of our audience cares about deeply, so it\u2019s incumbent upon us to make sure we\u2019re telling all the stories we possibly can, obviously without wearing things out but giving the audience more of what they tell us they love.<\/p>\n

E! News<\/em>\u00a0is our anchor franchise and we\u2019ve blown that out not just on air, but across multiple platforms with a singular experience and voice across all of those touch points.\u00a0Live from the Red Carpet<\/em>\u00a0as a franchise started with awards shows, but has been expanded out to other adjacent passion points that we know our audience cares about, fashion and style being one of them.<\/p>\n

Alongside\u00a0Total Divas<\/em>\u00a0and\u00a0Botched<\/em>, we\u2019re in a spin-off right now of #RichKids of Beverly Hills<\/em>\u00a0with EJ Johnson.\u00a0WAGS<\/em>\u00a0is in its second cycle, performing quite well for us. Later on this summer we\u2019ll be expanding that world outside of L.A. and into Miami with\u00a0WAGS: Miami<\/em>.<\/p>\n

Our responsibility is to ensure that we\u2019re telling all the stories we possibly can and building our shows into ideas that extend well beyond the original manifestation.<\/p>\n

TV REAL:<\/strong>\u00a0In what ways are you extending the E! channel brand into the digital space and connecting with audiences outside of the linear service?
\nSTOTSKY:<\/strong>\u00a0What we\u2019re doing with\u00a0E! News<\/em>\u00a0is really helping to pave the path for the entire business. Increasingly, we have to think of ourselves as multiplatform publishers. We know that Millennial women are very comfortable with multiple media, multiple points of distribution, multiple devices, and we are working with our distribution partners, our cable-operating partners, to ensure we\u2019re using each platform to its fullest. We\u2019re thinking about ourselves less and less as a television brand and more and more as a multiplatform video publisher.\u00a0E! News<\/em>\u00a0is leading the way in that strategy.<\/p>\n

TV REAL:<\/strong>\u00a0What\u2019s next for the channel, as you look toward the rest of 2016 and into 2017 and beyond?
\nSTOTSKY:<\/strong>\u00a0Our team is laser-focused on building E! as a brand into a worldwide pop-culture category-killer. We broadcast to 160 countries around the globe, which puts us in a unique position to own the category worldwide. That\u2019s the mission that drives us every day.<\/p>\n

There are certain initiatives that will help us do that. We\u2019re very excited about our upcoming series with Mariah Carey [titled\u00a0Mariah\u2019s World<\/em>]. I think\u00a0Rob & Chyna\u00a0<\/em>will be a terrific expansion of the Kardashian world. We\u2019re very excited to partner with\u00a0Cosmopolitan<\/em>\u00a0magazine and Joanna Coles for a show called\u00a0Cosmo Life<\/em>. I think\u00a0Hollywood Medium with Tyler Henry\u00a0<\/em>is going to go from strength to strength. He\u2019s\u00a0extremely compelling,\u00a0and the show\u00a0provides interesting\u00a0and deeper\u00a0insight into Hollywood celebs.<\/p>\n

We also know that our audience is not only passionate about music and film and all the respective characters and celebs in that world, but also about the world of sports. We\u2019ve seen that with\u00a0Total Divas<\/em>\u00a0[set in the WWE] and\u00a0WAGS<\/em>\u00a0[an acronym for wives and girlfriends of sports stars]. We\u2019ve got two other shows coming up in the sports world that are expanding the definition of what E!\u2019s all about. We have a dating show called\u00a0Catching Kelce<\/em>, which features Kansas City Chiefs NFL star Travis Kelce. He\u2019s an incredibly successful, very accomplished NFL star. He also happens to be so handsome and charming. We also have\u00a0Hollywood & Football<\/em>, focusing on the newly transplanted L.A. Rams [football team] as the players and their families relocate from St. Louis to Los Angeles.<\/p>\n

We\u2019re also excited to be building out our scripted slate with\u00a0The Arrangement<\/em>, which is coming in 2017.\u00a0We\u2019re expanding upon what works for us and what we know our audience is deeply passionate about.<\/p>\n","protected":false},"excerpt":{"rendered":"

The president of E! Entertainment talks about building the brand into a full-fledged pop-culture powerhouse.<\/p>\n","protected":false},"author":350,"featured_media":8961,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[67,69],"tags":[1335,1336,1337],"class_list":["post-8960","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-interviews","category-top-stories","tag-adam-stotsky","tag-e-entertainment","tag-nbcuniversal-cable-entertainment","pmpro-has-access"],"yoast_head":"\nE!\u2019s Adam Stotsky - TVREAL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvreal\/es-adam-stotsky\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E!\u2019s Adam Stotsky - TVREAL\" \/>\n<meta property=\"og:description\" content=\"The president of E! 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