{"id":8836,"date":"2016-06-22T09:30:16","date_gmt":"2016-06-22T13:30:16","guid":{"rendered":"http:\/\/worldscreen.com\/tvreal\/tvreal\/"},"modified":"2016-06-27T09:43:57","modified_gmt":"2016-06-27T13:43:57","slug":"insight-tells-stories-through-ultra-hd-content","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvreal\/insight-tells-stories-through-ultra-hd-content\/","title":{"rendered":"INsight Tells Stories Through Ultra HD Content"},"content":{"rendered":"

Rian Bester, the COO and interim CEO of TERN International, which operates the premium Ultra HD channel INsight, talks to <\/em>TV Real\u00a0about the network\u2019s scheduling strategy and its mission to bring viewers UHD content that tells a story.<\/em><\/p>\n

INsight, launched at MIPCOM 2015, is a premium UHD global factual-entertainment channel operated by TERN International. \u201cOne of the principles we set out when we launched the channel is that we don\u2019t want to just do traditional television,\u201d says Rian Bester, the COO and interim CEO of TERN International. \u201cWe want to create compelling UHD content that tells stories. We want to bring something different.\u201d<\/p>\n

\"***Image***\"Bester adds: \u201cMuch of the UHD content out there right now is primarily about beauty shots to show off UHD televisions, but it\u2019s not something that people can sit down and watch for long periods of time. We want to create content that [engages] people and is compelling and will make them watch the program the way television is supposed to be watched.\u201d<\/p>\n

Thus, Bester says, the programs INsight airs \u201cnot only lend themselves to UHD, but also have the ability to engage viewers.\u201d Among the genres that air on INsight are science and technology, adventure game shows, factual entertainment, travel and adventure, and sports reality, including series that focus on extreme sports such as big-wave surfing. These titles target a male-skewed audience in the 18-to-45 age bracket.<\/p>\n

A portion of INsight\u2019s programming comes from the approximately 200 hours of original content TERN produces each year. Yet, Bester explains, \u201cthat is not enough hours to fill the channel, so we have some acquired content as well.\u201d He says that this content can be difficult to find because \u201cUHD content is scarce at the moment, and the content we acquire must fit the genres we air. We don\u2019t want to have a mishmash of content on our channel.\u201d<\/p>\n

Another challenge for INsight is that the quality of the UHD content available on the market does not always meet its standards. Bester notes: \u201cThere is Ultra HD content out there that is shot in cinema frame rate, which is not a high enough quality for the channel, as we air content shot in 50 frame rate. So we acquire content, but it\u2019s hard.\u201d<\/p>\n

INsight tackles this obstacle head-on by working with producers of shows that fit its genre requirements to ensure that the programs are filmed on par with its frame-rate specifications. For example, INsight acquired the first season of the automotive reality show\u00a0Graveyard Carz<\/em>\u00a0and has produced subsequent seasons to its own specifications. INsight has used a similar strategy with other shows, such as the automotive reality title\u00a0Losing Traction\u00a0<\/em>and the adventure reality series\u00a0Lift Off<\/em>.<\/p>\n

INsight programs an access prime slot each evening that is designed to lead into the prime-time slot. Across the week, the channel applies thematic principles to its schedule. On Sundays, INsight airs its flagship shows for the first time, with adventure game shows like\u00a0Spartan X<\/em>\u00a0or\u00a0Dracula<\/em>\u00a0falling into this category. Mondays feature travel and adventure programming, while Tuesdays and Thursdays are reserved for factual entertainment. On Wednesdays, the channel airs repeats of its flagship shows. Fridays focus on science and technology titles, and Saturdays are dedicated to sports reality shows such as\u00a0Inside Football<\/em>. The channel employs a staggered repeat schedule due to the limited amount of UHD content that meets its specifications.<\/p>\n

Interactivity is a key pillar of INsight\u2019s push to stand out in the UHD space. \u201cWe are increasingly looking at ways that the audience can interact [with] our content,\u201d Bester says. \u201cWe don\u2019t want to rely on the UHD aspect alone to make INsight stand out. We want to push the boundaries in other areas as well.\u201d For example, INsight has an application called Grab and Share, which allows viewers to select a short clip from a program and share it via social media. \u201cThis is something we can do quite easily because we own the content ourselves, so we don\u2019t run into the usual rights issues,\u201d Bester explains. \u201cThis is something unique that INsight is doing.\u201d<\/p>\n

Looking to the future, the channel is working to expand its presence across the globe. INsight launched with a European footprint that rolled out in October 2015 on the satellite Astra. It subsequently launched in the U.K., as well as on a satellite in Asia in April. This summer, the channel will launch in Portugal and Spain via the Vodafone platform.<\/p>\n

\u201cWe are in discussions with a number of operators in the Asian region, namely South Korea, Japan, Hong Kong and mainland China,\u201d says Bester. \u201cThis is an important region for us because there are operators in the area that already have significant numbers of UHD subscribers.\u201d Additionally, INsight is starting to look at the North American and Latin American markets, including the U.S.<\/p>\n

\u201cA lot of people underestimate the need for Ultra HD [content],\u201d Bester says. \u201cA lot of operators are cautious to dip their toes into the water when it comes to Ultra HD, but the key point is that the transition from SD to HD was very much content-driven, and then the consumer-electronic manufacturers convinced people to buy expensive HD televisions.<\/p>\n

\u201cManufacturers have been selling Ultra HD televisions since 2014, so people have these televisions, and they\u2019re dying for some proper content,\u201d Bester says. \u201cWe can deliver that content to them\u2014not only beauty shots, but compelling content that tells a story that people can sit and watch for hours.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Rian Bester, the COO and interim CEO of TERN International, talks about the premium UHD channel.<\/p>\n","protected":false},"author":477,"featured_media":8863,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[68,69],"tags":[1015,1205,1016],"class_list":["post-8836","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-profiles","category-top-stories","tag-insight","tag-rian-bester","tag-tern-international","pmpro-has-access"],"yoast_head":"\nINsight Tells Stories Through Ultra HD Content - TVREAL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvreal\/insight-tells-stories-through-ultra-hd-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"INsight Tells Stories Through Ultra HD Content - TVREAL\" \/>\n<meta property=\"og:description\" content=\"Rian Bester, the COO and interim CEO of TERN International, talks about the premium UHD channel.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvreal\/insight-tells-stories-through-ultra-hd-content\/\" \/>\n<meta property=\"og:site_name\" content=\"TVREAL\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-22T13:30:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-06-27T13:43:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvreal\/wp-content\/uploads\/sites\/12\/2016\/06\/2016-06-27-Rian-Bester-TERN-e1467035032394.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"552\" \/>\n\t<meta property=\"og:image:height\" content=\"496\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sara Alessi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sara Alessi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/insight-tells-stories-through-ultra-hd-content\/\",\"url\":\"https:\/\/worldscreen.com\/tvreal\/insight-tells-stories-through-ultra-hd-content\/\",\"name\":\"INsight Tells Stories Through Ultra HD Content - TVREAL\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvreal\/#website\"},\"datePublished\":\"2016-06-22T13:30:16+00:00\",\"dateModified\":\"2016-06-27T13:43:57+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvreal\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvreal\/insight-tells-stories-through-ultra-hd-content\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvreal\/insight-tells-stories-through-ultra-hd-content\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/insight-tells-stories-through-ultra-hd-content\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvreal\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"INsight Tells Stories Through Ultra HD Content\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvreal\/\",\"name\":\"TVREAL\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvreal\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\",\"name\":\"Sara Alessi\",\"description\":\"Sara Alessi is the associate editor of World Screen. 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