{"id":8808,"date":"2016-06-15T12:20:51","date_gmt":"2016-06-15T16:20:51","guid":{"rendered":"http:\/\/worldscreen.com\/tvreal\/shark-week-swims-into-vr\/"},"modified":"2016-06-16T09:38:13","modified_gmt":"2016-06-16T13:38:13","slug":"shark-week-swims-into-vr","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvreal\/shark-week-swims-into-vr\/","title":{"rendered":"Shark Week Swims into VR"},"content":{"rendered":"

Shark Week fans will be swimming with the fishes this year, as Discovery Channel is introducing a first-ever virtual reality (VR) experience to mark its summer event\u2019s 28th year on air starting June 26.<\/em><\/p>\n

The immersive component will be available via the DiscoveryVR app for\u00a0Isle of Jaws<\/em>, which explores a concentration of all-male great whites off an uncharted island near Australia.<\/p>\n

\u201cWe\u2019re really excited about the VR work,\u201d says John Hoffman, the executive VP of documentaries and specials for Discovery Channel. \u201cIf you\u2019re sitting at home and watching this linearly on TV, that\u2019s just one viewing angle. But some entire acts [of the show] are shot for VR, so you can go online and have a VR experience along with what\u2019s on the TV.\u201d<\/p>\n

\"***Image***\"Hoffman hopes the VR project will help further audience engagement with the annual stunt, which has for years embraced participation and interaction via social media.<\/p>\n

\u201cBetween Facebook Live events and [Discovery\u2019s digital shark hub] Sharkopedia, which have become such successes for us, we are leveraging every bit of social media that we can to feed people\u2019s curiosity,\u201d he says. \u201cAnd the fact that we can feed that curiosity in so many ways beyond the linear experience is where all this began. All these platforms are just perfect vehicles for small bits of information that we can package for people about sharks.\u201d<\/p>\n

Other highlights for this year\u2019s event include\u00a0Air Jaws: Night Stalker<\/em>, an in-depth look at how great whites hunt in the dark, narrated by\u00a0Game of Thrones<\/em>\u2019s Lena Headey;\u00a0Return of Monster Mako<\/em>, in which state-of-the-art technology is used to document the live predation of a giant mako shark; and\u00a0Tiger Beach<\/em>, about the reproductive habits of the aggressive tiger sharks.<\/p>\n

And for those who can\u2019t get their fill of the ocean predators, Discovery is bringing back for the fourth year in a row the late-night talk show\u00a0Shark After Dark<\/em>, once again hosted by horror auteur Eli Roth.<\/p>\n

\u201cThe fact that [Roth] wanted to do it again shows that he really loves these creatures,\u201d Hoffman says. \u201cHe\u2019s an \u00fcber Shark Week fan and he\u2019s funny. He understands storytelling, he understands how to create a bad guy and a demon and then try to work against people\u2019s expectations, which is what Shark Week is doing: it\u2019s taking these top predators and revealing their amazing ways and how they can be horrific and awe-inspiring at the same time.\u201d<\/p>\n

But it\u2019s not just U.S. audiences that will be able to marvel at these underwater creatures\u2014the shark programming will expand to all of Discovery\u2019s more than 220 countries and territories, launching simultaneously for the first time on Discovery Channel and Discovery en Espa\u00f1ol in the U.S., as well as in Canada, the U.K. and Argentina. The worldwide rollout will continue in Norway in July and Mexico in August, with Australia, New Zealand and other markets down the road.<\/p>\n

\u201cShark Week this year truly is a global brand,\u201d Hoffman says. \u201cIt is more synchronized around the world than ever before, and we\u2019re synchronizing our marketing. We\u2019re trying to really have as many of our franchises that have international appeal synch things up because of the speed with which information flies around the world. We want to allow fans around the world to access this content whenever possible.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Discovery Channel is introducing a first-ever virtual reality (VR) experience to mark its summer event\u2019s 28th year on air starting June 26.<\/p>\n","protected":false},"author":291,"featured_media":8809,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[68,69],"tags":[85,1166,124],"class_list":["post-8808","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-profiles","category-top-stories","tag-discovery-channel","tag-john-hoffman","tag-shark-week","pmpro-has-access"],"yoast_head":"\nShark Week Swims into VR - TVREAL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvreal\/shark-week-swims-into-vr\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shark Week Swims into VR - TVREAL\" \/>\n<meta property=\"og:description\" content=\"Discovery Channel is introducing a first-ever virtual reality (VR) experience to mark its summer event\u2019s 28th year on air starting June 26.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvreal\/shark-week-swims-into-vr\/\" \/>\n<meta property=\"og:site_name\" content=\"TVREAL\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-15T16:20:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-06-16T13:38:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvreal\/wp-content\/uploads\/sites\/12\/2016\/06\/Shark-Week-Discovery-616-e1466007799701.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"388\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Joel Marino\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joel Marino\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/shark-week-swims-into-vr\/\",\"url\":\"https:\/\/worldscreen.com\/tvreal\/shark-week-swims-into-vr\/\",\"name\":\"Shark Week Swims into VR - TVREAL\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvreal\/#website\"},\"datePublished\":\"2016-06-15T16:20:51+00:00\",\"dateModified\":\"2016-06-16T13:38:13+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvreal\/#\/schema\/person\/b3ccbe08162f6677585ed46386169b48\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvreal\/shark-week-swims-into-vr\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvreal\/shark-week-swims-into-vr\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/shark-week-swims-into-vr\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvreal\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Shark Week Swims into VR\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvreal\/\",\"name\":\"TVREAL\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvreal\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/#\/schema\/person\/b3ccbe08162f6677585ed46386169b48\",\"name\":\"Joel Marino\",\"description\":\"Joel Marino is associate editor for World Screen and TV Latina. 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