{"id":8639,"date":"2016-05-05T11:31:02","date_gmt":"2016-05-05T15:31:02","guid":{"rendered":"http:\/\/worldscreen.com\/tvreal\/bell-media-acquires-gusto-brand\/"},"modified":"2016-05-05T13:23:59","modified_gmt":"2016-05-05T17:23:59","slug":"bell-media-acquires-gusto-brand","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvreal\/bell-media-acquires-gusto-brand\/","title":{"rendered":"Bell Media Acquires Gusto Brand"},"content":{"rendered":"<p>TORONTO: Bell Media is purchasing the Gusto brand, with plans to launch a new food-centric cooking and lifestyle network later this year.<\/p>\n<p>The network\u2019s programming roster will feature a mix of creative cooking and food programming, along with home design, fashion, travel and lifestyle shows. Gusto will also feature homegrown programming, all in 4K, as well as first-run food and lifestyle series from around the globe.<\/p>\n<p>In addition to launching the new channel, Bell Media secured a production arrangement with Chris Knight to supply exclusive programming for the network through Gusto Worldwide Media. This includes <em>One World Kitchen<\/em>.<\/p>\n<p>\u201cWe\u2019re delighted to enter the food and lifestyle television space with Gusto,\u201d said Tracey Pearce, the senior VP of specialty and pay networks at Bell Media. \u201cWe look forward to showcasing this brand to Canadians via the Bell Media megaphone, and working with Chris Knight on developing new, highly stylized, culinary and lifestyle Canadian programming that appeals to both viewers and advertisers.\u201d<\/p>\n<p>\u201cGusto\u2019s unique blend of experiential and creative programming will provide new opportunities to develop dynamic and innovative partnerships with brands, especially those that target both female and Millennial viewers,\u201d said Darryl Coburn, the VP for national television sales at Bell Media. \u201cWe are looking forward to presenting this entertaining channel to long-time clients as well as new potential advertisers.\u201d<\/p>\n<p>\u201cWe are thrilled to be working with Bell Media to ramp up production on a new slate of creative and engaging lifestyle and culinary programming\u2014all in stunning 4K,\u201d said Knight, the president and CEO of Gusto Worldwide Media. \u201cOur team includes some of the best nonfiction producers in this country, and we look forward to crafting Canada\u2019s next favorite lifestyle show!\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TORONTO: Bell Media is purchasing the Gusto brand, with plans to launch a new food-centric cooking and lifestyle network later this year.<\/p>\n","protected":false},"author":350,"featured_media":8640,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[972,973],"class_list":["post-8639","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-bell-media","tag-gusto","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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