{"id":8606,"date":"2016-04-26T11:54:00","date_gmt":"2016-04-26T15:54:00","guid":{"rendered":"http:\/\/worldscreen.com\/tvreal\/former-top-gear-hosts-create-digital-platform-dedicated-to-motoring-conten\/"},"modified":"2016-04-26T12:49:48","modified_gmt":"2016-04-26T16:49:48","slug":"former-top-gear-hosts-create-digital-platform-dedicated-to-motoring-conten","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvreal\/former-top-gear-hosts-create-digital-platform-dedicated-to-motoring-conten\/","title":{"rendered":"Former Top Gear Hosts Create Digital Platform for Motoring Content"},"content":{"rendered":"<p>LONDON: Jeremy Clarkson, Richard Hammond and James May have set up DriveTribe, a digital platform meant to serve as a community for motoring fans around the world.<\/p>\n<p>DriveTribe will be structured into different \u201ctribes\u201d (each with their own unique characteristics and personality) hosted by stars, bloggers, writers and videographers, who will generate and curate their own content for fans. Users sign up to the tribes that reflect their personal motoring interests and can also create their own. The company\u2019s Series A is funded directly by Clarkson, Hammond and May, plus longtime collaborator Andy Wilman. The site is set for a fall launch.<\/p>\n<p>DriveTribe&#8217;s leadership team includes CEO Ernesto Schmitt, previously founder and CEO of Beamly, and CTO Jonathan Morris, previously CTO of Financial Times online and Thompson Reuters.<\/p>\n<p>Clarkson said: \u201cI didn\u2019t understand DriveTribe until Richard Hammond said it was like YouPorn, only with cars.&#8221;<\/p>\n<p>Hammond added: \u201cGamers have got Twitch, travelers have got TripAdvisor and fashion fans have got, oh, something or other too. But people who are into cars have got nowhere. There&#8217;s no grand-scale online motoring community where people can meet and share video, comments, information and opinion. DriveTribe will change that. And then some.\u201d<\/p>\n<p>May said: \u201cThis is pure digital inclusivity. Some of the world&#8217;s most endangered tribes\u2014Volvo enthusiasts, for example\u2014will now have a voice as loud as everyone else&#8217;s.\u201d<\/p>\n<p>Schmitt commented: \u201cThe investment potential is clear and we\u2019re really excited by the plans to grow the business around the world-leading team we\u2019ve assembled. Automotive and adventure-lifestyle are huge growth areas for content, and are presently woefully underserved digitally. Automotive is also the biggest advertising category in the world\u2014with $45 billion spend projected for 2016\u2014and we expect our content will monetize well through native advertising and social commerce.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LONDON: Jeremy Clarkson, Richard Hammond and James May have set up DriveTribe, a digital platform meant to serve as a community for motoring fans around the world.<\/p>\n","protected":false},"author":350,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[938,939,940,941],"class_list":["post-8606","post","type-post","status-publish","format-standard","","category-top-stories","tag-drivetribe","tag-james-may","tag-jeremy-clarkson","tag-richard-hammond","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Former Top Gear Hosts Create Digital Platform for Motoring Content - TVREAL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvreal\/former-top-gear-hosts-create-digital-platform-dedicated-to-motoring-conten\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Former Top Gear Hosts Create Digital Platform for Motoring Content - TVREAL\" \/>\n<meta property=\"og:description\" content=\"LONDON: Jeremy Clarkson, Richard Hammond and James May have set up DriveTribe, a digital platform meant to serve as a community for motoring fans around the world.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvreal\/former-top-gear-hosts-create-digital-platform-dedicated-to-motoring-conten\/\" \/>\n<meta property=\"og:site_name\" content=\"TVREAL\" \/>\n<meta property=\"article:published_time\" content=\"2016-04-26T15:54:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-04-26T16:49:48+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/worldscreen.com\/wp-content\/uploads\/2016\/05\/logo.jpg\" \/>\n<meta name=\"author\" content=\"Kristin Brzoznowski\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kristin Brzoznowski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/former-top-gear-hosts-create-digital-platform-dedicated-to-motoring-conten\/\",\"url\":\"https:\/\/worldscreen.com\/tvreal\/former-top-gear-hosts-create-digital-platform-dedicated-to-motoring-conten\/\",\"name\":\"Former Top Gear Hosts Create Digital Platform for Motoring Content - 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