{"id":8284,"date":"2016-02-11T11:45:32","date_gmt":"2016-02-11T16:45:32","guid":{"rendered":"http:\/\/worldscreen.com\/tvreal\/nbcu-launch-reality-svod-service-u-k-ireland-australia\/"},"modified":"2016-02-11T14:05:33","modified_gmt":"2016-02-11T19:05:33","slug":"nbcu-to-launch-reality-svod-service-in-u-k-ireland-australia","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvreal\/nbcu-to-launch-reality-svod-service-in-u-k-ireland-australia\/","title":{"rendered":"NBCU Reality SVOD Service Comes to U.K., Ireland &amp; Australia"},"content":{"rendered":"<p>LONDON: NBCUniversal International has unveiled hayu, an SVOD service dedicated to reality programming, set to launch in March in the U.K., Ireland and Australia.<\/p>\n<p>hayu will feature more than 3,000 episodes of reality content at launch. New episodes will be added to the service every week, the majority of which will debut on the same day as they premiere in the U.S., with 500-plus episodes added to the service each year. A host of series never seen before in the U.K., Ireland and Australia will be available via full box sets.<\/p>\n<p>Series offerings include <em>Keeping Up with the Kardashians<\/em> and its spin-offs along with <em>The Real Housewives<\/em>,<em> Million Dollar Listing<\/em> and <em>Top Chef<\/em> franchises, <em>I Am Cait<\/em>, <em>Made in Chelsea<\/em>, <em>Flipping Out<\/em>, <em>Shahs of Sunset<\/em>, <em>The Millionaire Matchmaker<\/em>, <em>RuPaul\u2019s Drag Race<\/em> (U.K. and Ireland) and <em>Don\u2019t Tell the Bride<\/em> (U.K. and Ireland). hayu will also offer users specially made short-form content snippets, selected from the original episodes, which can be shared directly via fans\u2019 social media accounts.<\/p>\n<p>Kevin MacLellan, the chairman of NBCUniversal International, commented: \u201cNBCUniversal\u2019s expertise as the foremost producer of reality programming\u2014along with the obvious popularity of the genre\u2014was the trigger for launching hayu. We know that reality content is a primary driver of social interaction and that fans of reality TV significantly over-index in online viewing. We set out to build a service that elegantly combines the best high-end reality shows with the most popular social media and digital news platforms. Uniquely in hayu, fans can find it all in one place.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LONDON: NBCUniversal International has unveiled hayu, an SVOD service dedicated to reality programming, set to launch in March in the U.K., Ireland and Australia.<\/p>\n","protected":false},"author":350,"featured_media":8285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[434,435],"class_list":["post-8284","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-hayu","tag-nbcuniversal-international","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>NBCU Reality SVOD Service Comes to U.K., Ireland &amp; Australia - TVREAL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvreal\/nbcu-to-launch-reality-svod-service-in-u-k-ireland-australia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NBCU Reality SVOD Service Comes to U.K., Ireland &amp; Australia - TVREAL\" \/>\n<meta property=\"og:description\" content=\"LONDON: NBCUniversal International has unveiled hayu, an SVOD service dedicated to reality programming, set to launch in March in the U.K., Ireland and Australia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvreal\/nbcu-to-launch-reality-svod-service-in-u-k-ireland-australia\/\" \/>\n<meta property=\"og:site_name\" content=\"TVREAL\" \/>\n<meta property=\"article:published_time\" content=\"2016-02-11T16:45:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-02-11T19:05:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvreal\/wp-content\/uploads\/sites\/12\/2015\/09\/HAYU-NBCU.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kristin Brzoznowski\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kristin Brzoznowski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/nbcu-to-launch-reality-svod-service-in-u-k-ireland-australia\/\",\"url\":\"https:\/\/worldscreen.com\/tvreal\/nbcu-to-launch-reality-svod-service-in-u-k-ireland-australia\/\",\"name\":\"NBCU Reality SVOD Service Comes to U.K., Ireland &amp; 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