{"id":8276,"date":"2016-02-10T10:40:21","date_gmt":"2016-02-10T15:40:21","guid":{"rendered":"http:\/\/worldscreen.com\/tvreal\/fred-media-factual-focus\/"},"modified":"2016-02-11T16:48:04","modified_gmt":"2016-02-11T21:48:04","slug":"fred-medias-factual-focus","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvreal\/fred-medias-factual-focus\/","title":{"rendered":"Fred Media’s Factual Focus"},"content":{"rendered":"

Warren Sevel, the sales manager for Australia, New Zealand and the Americas, discusses\u00a0the benefits of serving as WTFN\u2019s distributor, trends in the factual world and the company\u2019s plans to grow its catalogue.<\/em><\/p>\n

Fred Media is the primary international distribution partner of Australian production company WTFN, as well as for a growing roster of independent producers. Warren Sevel, Fred Media\u2019s sales manager for Australia, New Zealand and the Americas, says that as WTFN\u2019s distributor, the company is in \u201ca unique position because Fred Media gets WTFN\u2019s content, and when we have the finalized episodes, we effectively have a production line of shows feeding our catalogue. That means we don\u2019t always have to go out and source third-party content.\u201d<\/p>\n

\"***Image***\"The company, which has offices in Australia and the U.K., distributes a catalogue comprised of 1,000-plus hours of content, including a wealth of documentaries, lifestyle and factual shows, with a particular focus on animal-themed content. \u201cMuch of what we produce is our own, and a lot of what we distribute is [also] our own, and it\u2019s been produced by a company that has a strong reputation,\u201d Sevel says. \u201cThat\u2019s very unique in this business.\u201d<\/p>\n

He continues, \u201cFred Media does not have a catalogue of 2,000 shows; we have a catalogue of specialized content, and those shows have come from proven free-to-air deals back in Australia, so the quality stands out. Our production values are very high, and that\u2019s because we don\u2019t have to select third-party content to fill our catalogue. Instead, we have programming coming in on an annual basis [from WTFN], so Fred Media is in one of the most unique positions, because it\u2019s very rare for a distributor to actually sell their own shows. We are quite lucky.\u201d<\/p>\n

With this type of business model, the company \u201cevenly gives love\u201d to all the programs it distributes because, Sevel says, \u201cthey mean a lot to us and we\u00a0\"***Image***\"understand the shows.\u201d<\/p>\n

As for which genres are currently trending in the factual space, Sevel notes, \u201cPet and animal shows do very well, and that\u2019s certainly what we\u2019re known for.\u201d Among Fred\u2019s selection of animal-related content is\u00a0Bondi Vet<\/em>, which WTFN produces for Network Ten in Australia. Now in its eighth season, the unscripted observational docuseries set on Sydney\u2019s Bondi Beach follows veterinarian Dr. Chris Brown.<\/p>\n

Vet on the Hill<\/em>, meanwhile, is one of the distributor\u2019s latest animal-centric shows. Centered on Dr. Scott Miller, who runs a veterinary clinic on the Thames, it is slated to premiere early this year on More4 in the U.K.<\/p>\n

In addition to furry-friend-focused titles, Sevel says, \u201cIn lifestyle, there will always be the staple home and food shows. There\u2019s an appetite for that wherever you go. Those types of shows aren\u2019t going to go anywhere; it\u2019s just a matter of how they\u2019re filmed. Maybe the food is a bit healthier and home is becoming a little bit more do-it-yourself.\u201d<\/p>\n

In the food space, one of Fred Media\u2019s latest projects is\u00a0Go Ahead Bake My Day<\/em>. This hour-long factual-reality format sees three bakers compete for the chance to have their cake served at a real wedding.<\/p>\n

Alongside home and food, Sevel notes, \u201cThere\u2019s always a demand for science programming.\u201d Since these types of shows are \u201cvery difficult and expensive to produce,\u201d he believes that distributors can benefit from nailing down a science show because they are \u201cdefinitely in demand.\u201d<\/p>\n

\u201cA new trend I get asked about is extraordinary people,\u201d Sevel says. \u201cWhether it\u2019s people with an extraordinary skill or whether it\u2019s someone with one leg who\u2019s doing something amazing, there is a call for programming about ordinary people living extraordinary lives.\u201d Meanwhile, Netflix has contributed to the growing appetite for true-crime titles, which he finds buyers have their sights on these days.<\/p>\n

Looking ahead to the future, Sevel says, \u201cOur long-term goal is to increase the hours in our catalogue, whether that\u2019s through more production of our own shows or through a future deal. The plan is to continue increasing our volume of existing series. Our clients buy our shows for a reason, and we want to keep those series being returnable. That\u2019s our number-one goal.<\/p>\n

\u201cSecondly, we want to keep coming up with new shows. Our development slate is really big, and we have the ability to hear feedback from our buyers about what they want and then go back and develop those shows for them, so the future will be about producing content specifically for our buyers; that\u2019s going to be key for Fred.\u201d<\/p>\n

In addition to expanding its catalogue, the company is looking to open more offices and is eyeing the U.S. for a potential new hub.<\/p>\n","protected":false},"excerpt":{"rendered":"

Warren Sevel, the sales manager for Australia, New Zealand and the Americas, discusses trends in the factual world.<\/p>\n","protected":false},"author":477,"featured_media":8277,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[68,69],"tags":[422,426,421],"class_list":["post-8276","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-profiles","category-top-stories","tag-fred-media","tag-warren-sevel","tag-wtfn","pmpro-has-access"],"yoast_head":"\nFred Media's Factual Focus - TVREAL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvreal\/fred-medias-factual-focus\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fred Media's Factual Focus - TVREAL\" \/>\n<meta property=\"og:description\" content=\"Warren Sevel, the sales manager for Australia, New Zealand and the Americas, discusses trends in the factual world.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvreal\/fred-medias-factual-focus\/\" \/>\n<meta property=\"og:site_name\" content=\"TVREAL\" \/>\n<meta property=\"article:published_time\" content=\"2016-02-10T15:40:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-02-11T21:48:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvreal\/wp-content\/uploads\/sites\/12\/2015\/09\/2016-02-10-Bondi-Vet-web.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sara Alessi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sara Alessi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/fred-medias-factual-focus\/\",\"url\":\"https:\/\/worldscreen.com\/tvreal\/fred-medias-factual-focus\/\",\"name\":\"Fred Media's Factual Focus - TVREAL\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvreal\/#website\"},\"datePublished\":\"2016-02-10T15:40:21+00:00\",\"dateModified\":\"2016-02-11T21:48:04+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvreal\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvreal\/fred-medias-factual-focus\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvreal\/fred-medias-factual-focus\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/fred-medias-factual-focus\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvreal\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Fred Media’s Factual Focus\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvreal\/\",\"name\":\"TVREAL\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvreal\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\",\"name\":\"Sara Alessi\",\"description\":\"Sara Alessi is the associate editor of World Screen. 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