{"id":8206,"date":"2016-01-27T12:46:02","date_gmt":"2016-01-27T17:46:02","guid":{"rendered":"http:\/\/worldscreen.com\/tvreal\/scripps-networks-interactive-uk-emea-taps-nielsen-nrg-international-exec\/"},"modified":"2016-01-27T12:49:03","modified_gmt":"2016-01-27T17:49:03","slug":"scripps-networks-interactive-uk-emea-taps-nielsen-nrg-international-exec","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvreal\/scripps-networks-interactive-uk-emea-taps-nielsen-nrg-international-exec\/","title":{"rendered":"Scripps Networks UK & EMEA Taps Nielsen NRG International Exec"},"content":{"rendered":"

LONDON: Ettie Etela, formerly of Nielsen NRG International, has joined Scripps Networks Interactive as the VP of research and insights for the U.K. and EMEA.<\/p>\n

In her new role, Ettie will support the business\u2019s overall strategy in the U.K. and EMEA. She will work closely with the channel, commercial and digital teams, and will be responsible for providing deep consumer insights. Ettie will also report on the changing media consumption trends within Scripps Networks UK & EMEA\u2019s key markets. She replaces Paul McEvoy.<\/p>\n

Prior to joining Scripps Networks Interactive, Ettie spent more than ten years working both agency- and client-side in senior research positions for major global content and media companies, including Discovery Networks and The Walt Disney Company. Most recently, she served as research director at Nielsen NRG International, where she led a range of projects from testing content and materials, as well as studies into the effectiveness of marketing and international consumer understanding.<\/p>\n

\u201cWe are delighted to welcome Ettie to the business,\u201d said Phillip Luff, the managing director of Scripps Networks, UK & EMEA. \u201cShe brings a forward-thinking mindset, combined with strong analytical skills and a real knack for creative reporting. These attributes will prove invaluable when it comes to analyzing how our viewers engage with lifestyle content. We hope that our continued investment in adventurous new content across our channels, combined with a deeper understanding of our audience\u2019s habits, will drive viewer engagement across our portfolio.”<\/p>\n","protected":false},"excerpt":{"rendered":"

LONDON: Ettie Etela, formerly of Nielsen NRG International, has joined Scripps Networks Interactive as the VP of research and insights for the U.K. and EMEA.<\/p>\n","protected":false},"author":477,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[214],"class_list":["post-8206","post","type-post","status-publish","format-standard","","category-top-stories","tag-scripps-networks-interactive","pmpro-has-access"],"yoast_head":"\nScripps Networks UK & EMEA Taps Nielsen NRG International Exec - TVREAL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvreal\/scripps-networks-interactive-uk-emea-taps-nielsen-nrg-international-exec\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Scripps Networks UK & EMEA Taps Nielsen NRG International Exec - TVREAL\" \/>\n<meta property=\"og:description\" content=\"LONDON: Ettie Etela, formerly of Nielsen NRG International, has joined Scripps Networks Interactive as the VP of research and insights for the U.K. and EMEA.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvreal\/scripps-networks-interactive-uk-emea-taps-nielsen-nrg-international-exec\/\" \/>\n<meta property=\"og:site_name\" content=\"TVREAL\" \/>\n<meta property=\"article:published_time\" content=\"2016-01-27T17:46:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-01-27T17:49:03+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/worldscreen.com\/wp-content\/uploads\/2016\/05\/logo.jpg\" \/>\n<meta name=\"author\" content=\"Sara Alessi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sara Alessi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/scripps-networks-interactive-uk-emea-taps-nielsen-nrg-international-exec\/\",\"url\":\"https:\/\/worldscreen.com\/tvreal\/scripps-networks-interactive-uk-emea-taps-nielsen-nrg-international-exec\/\",\"name\":\"Scripps Networks UK & EMEA Taps Nielsen NRG International Exec - TVREAL\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvreal\/#website\"},\"datePublished\":\"2016-01-27T17:46:02+00:00\",\"dateModified\":\"2016-01-27T17:49:03+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvreal\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvreal\/scripps-networks-interactive-uk-emea-taps-nielsen-nrg-international-exec\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvreal\/scripps-networks-interactive-uk-emea-taps-nielsen-nrg-international-exec\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/scripps-networks-interactive-uk-emea-taps-nielsen-nrg-international-exec\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvreal\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Scripps Networks UK & EMEA Taps Nielsen NRG International Exec\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvreal\/\",\"name\":\"TVREAL\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvreal\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\",\"name\":\"Sara Alessi\",\"description\":\"Sara Alessi is the associate editor of World Screen. 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