{"id":8141,"date":"2016-01-20T09:36:45","date_gmt":"2016-01-20T14:36:45","guid":{"rendered":"http:\/\/worldscreen.com\/tvreal\/the-power-of-paranormal-programming\/"},"modified":"2016-01-26T15:31:45","modified_gmt":"2016-01-26T20:31:45","slug":"the-power-of-paranormal-programming","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvreal\/the-power-of-paranormal-programming\/","title":{"rendered":"The Power of Paranormal Programming"},"content":{"rendered":"

TV Real\u00a0speaks with a trio of companies about the international appeal of supernatural-themed television content.<\/em><\/p>\n

From ghouls and guardian angels to monsters and aliens, there is plenty of source material when it comes to factual fare focused on the paranormal. This type of programming has been growing in popularity as of late thanks to its broad appeal with viewers all around the globe.<\/p>\n

A+E Networks\u2019s catalogue boasts a number of supernatural shows, among them Ancient Aliens<\/em>, My Ghost Story<\/em>, MonsterQuest <\/em>and UFO Hunters<\/em>, which air on such U.S. networks as HISTORY and LMN. \u201cOur paranormal \"***Image***\"programming generally targets a mixed demographic,\u201d says Joel Denton, the company\u2019s managing director of international content sales. \u201cGhost and paranormal programming is a fast-growing genre that skews [toward] a more female and younger audience. On the other hand, aliens and UFOs tend to be more male-dominated with a broad-ranging demographic, including that hard-to-hit younger demo.\u201d<\/p>\n

Housed within the Rive Gauche Television portfolio is True Supernatural<\/em>, a three-part series that puts well-known paranormal cases to the test using \"***Image***\"modern forensic technology. \u201cWe want to expand [our slate] to have something for everybody,\u201d says Marine Ksadzhikyan, the company\u2019s senior VP of distribution and development. \u201cAlthough there\u2019s not much supernatural content out there to acquire, we found one that is intriguing and fresh, listened to our clients and brought this to the market.\u201d<\/p>\n

The most popular supernatural show represented by GRB Entertainment is When Ghosts Attack<\/em>, which tells the tales of real people who believe that they were physically assaulted by unseen, evil entities. The company\u2019s \"***Image***\"catalogue also contains such paranormal titles as Monsters & Mysteries<\/em>, Portal to the Unknown<\/em>, Killer Legends<\/em>, Angels Among Us<\/em> and Confessions of Alien Abductions<\/em>. \u201cIt\u2019s different with every country, but I think paranormal is one of those things that hits all ages,\u201d says Mike Lolato, the company\u2019s senior VP of international distribution. \u201cIt tends to be the 18-plus [viewers], and I think it tends slightly toward a female audience, but it really is one of those things that everyone is secretly obsessed over.\u201d<\/p>\n

Lolato points out that the demand for supernatural content comes and goes, depending on the constantly evolving appetite in the factual market. \u201cIt\u2019s cyclical in its popularity,\u201d he says, noting that 2015 was especially strong for the genre. \u201cThere\u2019s been a very big resurgence in paranormal. Over the past year, everybody is asking for anything paranormal.\u201d<\/p>\n

Rive Gauche\u2019s Ksadzhikyan echoes Lolato\u2019s sentiment: \u201cWhen we sit in front of our clients and say, What are you looking for?, [in previous] years it\u2019s been lifestyle. But now [they\u2019re asking], Do you have anything supernatural? That\u2019s what we\u2019ve been hearing over the past year and a half or so.\u201d<\/p>\n

According to Denton, A+E Networks has been observing significant growth in paranormal TV sales over the last 24 months, and expects that momentum to continue for the next three years. \u201cThis type of programming appeals to the fan and the fanatic,\u201d he says. \u201cThe audience tends to be super engaged and the shows have huge flexibility and transmit in a mix of different slots, working particularly well in daytime, while late night is [also] repeating well.\u201d<\/p>\n

Denton notes that paranormal content sells best for the company in Latin America, and also works well in such English-speaking markets as the U.K., Canada, Australia and New Zealand. He notes that there has also been increased interest in Southeast Asia. GRB\u2019s Lolato lists the same territories as being key buyers of the genre, while Rive Gauche\u2019s Ksadzhikyan says True Supernatural<\/em> is selling \u201call over at the moment.\u201d All three companies are in agreement that they will be on the lookout for more supernatural titles moving forward.<\/p>\n

\u201cParanormal\u2019s universal,\u201d says Lolato. \u201cNo matter what language or culture you\u2019re in, there\u2019s always an element of spirits, ghosts or whatever they\u2019re called, whether they\u2019re good or bad\u2014it\u2019s in every single population across the world.\u201d And even for those viewers who are skeptical of the supernatural world, there\u2019s no denying the pure entertainment value that can come from a good ghost story.<\/p>\n","protected":false},"excerpt":{"rendered":"

A trio of companies speak about the international appeal of supernatural-themed television content.<\/p>\n","protected":false},"author":479,"featured_media":8142,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[79,69],"tags":[114,170,168,171,169],"class_list":["post-8141","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-features","category-top-stories","tag-ae-networks","tag-grb-entertainment","tag-paranormal","tag-rive-gauche-television","tag-supernatural","pmpro-has-access"],"yoast_head":"\nThe Power of Paranormal Programming - TVREAL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvreal\/the-power-of-paranormal-programming\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Power of Paranormal Programming - 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