{"id":8007,"date":"2015-11-18T00:00:00","date_gmt":"2015-11-18T00:00:00","guid":{"rendered":"http:\/\/worldscreen.com\/tvreal\/discovery-launches-global-conservation-campaign\/"},"modified":"2015-11-18T00:00:00","modified_gmt":"2015-11-18T00:00:00","slug":"discovery-launches-global-conservation-campaign","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvreal\/discovery-launches-global-conservation-campaign\/","title":{"rendered":"Discovery Launches Global Conservation Campaign"},"content":{"rendered":"<p>\n\tSILVER SPRING: Discovery Communications has launched a new global initiative focused on species conservation tied to the upcoming Discovery Channel documentary <em>Racing Extinction<\/em>.<\/p>\n<p>\n\tIn collaboration with Paul G. Allen&rsquo;s Vulcan Productions and the Oceanic Preservation Society, the campaign will launch this fall with new content, a dedicated digital platform, an education curriculum and calls to action encouraging consumers to pledge their commitment to do &ldquo;1 thing&rdquo; to save the planet and its creatures. The Discovery Communications initiative also includes a partnership and media campaign with the U.S. Wildlife Trafficking Alliance to bolster species survival; a series of six original experiences across DISCOVERY VR, the company&rsquo;s virtual reality product; and a global education initiative through Discovery Education, also produced in partnership with Vulcan.<\/p>\n<p>\n\tThe <em>Racing Extinction<\/em> documentary will debut on Discovery Channel in more than 220 markets on December 2. Allen is also an executive producer on the doc.<\/p>\n<p>\n\t&ldquo;Discovery Communications is a purpose-driven company,&rdquo; said Discovery Communications President and CEO David Zaslav. &ldquo;We have a legacy rooted in exploring and supporting our planet, which continues with the premiere of <em>Racing Extinction<\/em> and extends past it to the launch of this global campaign, empowering viewers to make a positive impact on the world. This cause is core to Discovery&rsquo;s DNA and with half of the world&rsquo;s species headed toward extinction, we have a role to play in spreading the message of this groundbreaking documentary and a critical responsibility to act; and that is exactly what we are doing. We&rsquo;re starting with one thing, and we hope our viewers will too.&rdquo;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SILVER SPRING: Discovery Communications has launched a new global initiative focused on species conservation tied to the upcoming Discovery Channel documentary Racing Extinction. In collaboration with Paul G. Allen&rsquo;s Vulcan Productions and the Oceanic Preservation Society, the campaign will launch this fall with new content, a dedicated digital platform, an education curriculum and calls to &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[],"class_list":["post-8007","post","type-post","status-publish","format-standard","","category-top-stories","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Discovery Launches Global Conservation Campaign<\/title>\n<meta name=\"description\" content=\"Discovery Launches Global Conservation Campaign. 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