{"id":7941,"date":"2015-10-28T00:00:00","date_gmt":"2015-10-28T00:00:00","guid":{"rendered":"http:\/\/worldscreen.com\/tvreal\/2015\/10\/28\/bbc-worldwide-feels-the-music\/"},"modified":"2016-01-15T17:14:48","modified_gmt":"2016-01-15T22:14:48","slug":"bbc-worldwide-feels-the-music","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvreal\/bbc-worldwide-feels-the-music\/","title":{"rendered":"BBC Worldwide Feels the Music"},"content":{"rendered":"

Salim Mukaddam, the director of music content at BBC Worldwide, talks about the scope of music programming in the company\u2019s library.<\/em><\/p>\n

From documentaries to concerts, from Beyonc\u00e9 to the Backstreet Boys, BBC Worldwide\u2019s music catalogue runs the gamut. The company represents content from global superstars, including Dave Grohl, Coldplay and Robbie Williams, as well as major labels such as Universal Music and Sony Music. BBC Worldwide also represents events like the Glastonbury Festival, the BRIT Awards and last month\u2019s Global Citizen Festival. And there\u2019s still space in the library for programs like Later\u2026with Jools Holland<\/em> and the concert series BBC Proms<\/em>.<\/p>\n

\u201cIt\u2019s the breadth and quality of the content in our catalogue that stands out from our competitors,\u201d Salim Mukaddam, the director of music content at BBC Worldwide, tells TV Real Weekly<\/em>. \u201cWe only work with the artists, producers and management that want to deliver the highest quality films to their audience.\u201d<\/p>\n

Mukaddam reports that well-made feature documentaries sell best, adding, \u201cPeople love stories and music, and musicians tend to be able to deliver \"***Image***\"fascinating stories.\u201d In the factual category, one such title is They Will Have to Kill Us First: Malian Music in Exile<\/em>, which Mukaddam calls a \u201cbrilliant documentary.\u201d It focuses on the political situation in Mali, where the regime banned music, and explores the country\u2019s musical heritage and how musicians eventually returned to the northern part of the nation. Similarly, the film One Humanity<\/em> chronicles the anti-apartheid struggle in South Africa through the lens of the Nelson Mandela 70th-birthday concert and features highlights from the event showcasing global superstars like Stevie Wonder and the late Whitney Houston.<\/p>\n

BBC Worldwide\u2019s festival coverage encompasses the Global Citizen Festival, curated by Coldplay front man Chris Martin. BBC Worldwide represents a one-hour special based on the festival, which was held in Central Park in New York City on September 26. Mukaddam calls this \u201can incredible title\u201d featuring performances from artists such as Beyonc\u00e9, Coldplay, Ed Sheeran and Pearl Jam. The special also showcases films about the planet and the United Nations\u2019 Global Goals, a 15-year plan to end extreme poverty and fight climate change. NRK and BBC were among the first broadcasters confirmed to have acquired the special, which aired on BBC One and BBC Three in the U.K., NRK 1 in Norway and NBC in the U.S.<\/p>\n

Other titles in the queue include the Backstreet Boys documentary film Show \u2019Em What You\u2019re Made Of<\/em>, which Mukaddam says has been \u201cunbelievably successful for us this year because it\u2019s full of great stories told by great filmmakers.\u201d There\u2019s also Seth MacFarlane singing Frank Sinatra songs, a new documentary about electronic dance music star Avicii, and more. According to Mukaddam, \u201cThere is definitely something for every taste and every broadcaster.\u201d<\/p>\n

Mukaddam has found that when it comes to selling content, \u201cit\u2019s about quality,\u201d adding that \u201cif it makes for compelling viewing, broadcasters will have faith in it.\u201d<\/p>\n

\u201cJust take Later\u2026with Jools Holland<\/em> as an example,\u201d he says. \u201cEvery week is a totally eclectic lineup. Internationally known superstars mingle with artists right at the beginning of their careers. But the thing that combines them all is their talent and the quality of their musicianship. It\u2019s what has kept Later on air for so many years and it\u2019s why it keeps selling across the globe.\u201d<\/p>\n

Yet, Mukaddam acknowledges \u201cit will always be harder to sell a single artist performance from an up-and-coming artist compared to a household name.\u201d<\/p>\n

As far as acquisitions go, Mukaddam explains: \u201cIdeally, we are looking for titles that have potential across a lot of formats. We\u2019re increasing our activity in cinema and VOD. There is still a DVD market for the right titles. We are looking for films that would work across all of those platforms as well as television.\u201d<\/p>\n

\u201cBeyond anything else, it\u2019s primarily about quality,\u201d Mukaddam says. \u201cFor BBC Worldwide to be involved, it has to be a brilliantly made film that we want to watch again and again.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Salim Mukaddam, the director of music content at BBC Worldwide, talks about the scope of music programming in the company\u2019s library. From documentaries to concerts, from Beyonc\u00e9 to the Backstreet Boys, BBC Worldwide\u2019s music catalogue runs the gamut. The company represents content from global superstars, including Dave Grohl, Coldplay and Robbie Williams, as well as …<\/p>\n","protected":false},"author":1,"featured_media":7942,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[68],"tags":[104,106,105],"class_list":["post-7941","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-profiles","tag-bbc-worldwide","tag-concerts","tag-music","pmpro-has-access"],"yoast_head":"\nBBC Worldwide Feels the Music<\/title>\n<meta name=\"description\" content=\"BBC Worldwide Feels the Music. 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