{"id":24590,"date":"2026-02-12T13:27:49","date_gmt":"2026-02-12T18:27:49","guid":{"rendered":"https:\/\/worldscreen.com\/tvreal\/tinopolis-names-creative-directors-for-three-labels\/"},"modified":"2026-02-12T13:27:54","modified_gmt":"2026-02-12T18:27:54","slug":"tinopolis-names-creative-directors-for-three-labels","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvreal\/tinopolis-names-creative-directors-for-three-labels\/","title":{"rendered":"Tinopolis Names Creative Directors for Three Labels"},"content":{"rendered":"

Tinopolis has appointed new creative directors for Firecracker, Mentorn and Tinopolis Scotland.<\/p>\n

Tammy Hoyle has been tapped as the creative director of Firecracker, while Yonni Usiskin will be creative director of Mentorn and Gill Brown will serve as creative director of Tinopolis Scotland. Firecracker will focus on bold factual entertainment, reality and talent-led documentaries; Mentorn will continue to build premium factual, documentary and true-crime programming; and Tinopolis Scotland will remain a key Glasgow-based production hub for content across the U.K.<\/p>\n

Each of the new creative directors will work across development strategy, creative pipelines and editorial direction within their respective labels, while collaborating across the wider Tinopolis network.<\/p>\n

\u201cThese hires are about scale, clarity and ambition. We are investing in senior creative leaders who understand the commissioning landscape, think globally, and know how to build distinctive slates,\u201c said Hannah Wyatt, CEO of Tinopolis Unscripted UK. \u201cTammy, Yonni and Gill each bring their own unique creative lens and together strengthen our existing team and our ability to deliver premium unscripted content while giving each production company a clear, differentiated editorial and commercial identity.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Tinopolis has appointed new creative directors for Firecracker, Mentorn and Tinopolis Scotland.<\/p>\n","protected":false},"author":1412,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[1525,11097,12200,2608,12201],"class_list":["post-24590","post","type-post","status-publish","format-standard","","category-top-stories","tag-firecracker","tag-hannah-wyatt","tag-mentorn","tag-tinopolis","tag-tinopolis-scotland","pmpro-has-access"],"yoast_head":"\nTinopolis Names Creative Directors for Three Labels - TVREAL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvreal\/tinopolis-names-creative-directors-for-three-labels\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tinopolis Names Creative Directors for Three Labels - TVREAL\" \/>\n<meta property=\"og:description\" content=\"Tinopolis has appointed new creative directors for Firecracker, Mentorn and Tinopolis Scotland.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvreal\/tinopolis-names-creative-directors-for-three-labels\/\" \/>\n<meta property=\"og:site_name\" content=\"TVREAL\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-12T18:27:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-12T18:27:54+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/worldscreen.com\/wp-content\/uploads\/2016\/05\/logo.jpg\" \/>\n<meta name=\"author\" content=\"Jamie Stalcup\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jamie Stalcup\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/tinopolis-names-creative-directors-for-three-labels\/\",\"url\":\"https:\/\/worldscreen.com\/tvreal\/tinopolis-names-creative-directors-for-three-labels\/\",\"name\":\"Tinopolis Names Creative Directors for Three Labels - TVREAL\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvreal\/#website\"},\"datePublished\":\"2026-02-12T18:27:49+00:00\",\"dateModified\":\"2026-02-12T18:27:54+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvreal\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvreal\/tinopolis-names-creative-directors-for-three-labels\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvreal\/tinopolis-names-creative-directors-for-three-labels\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/tinopolis-names-creative-directors-for-three-labels\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvreal\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tinopolis Names Creative Directors for Three Labels\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvreal\/\",\"name\":\"TVREAL\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvreal\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\",\"name\":\"Jamie Stalcup\",\"description\":\"Jamie Stalcup is the executive editor of World Screen. 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