3BMG has launched a joint venture with unscripted producer and showrunner Ian Gelfand and former Warner Bros. executive Matt Nagorner, called IM Trying Productions.<\/p>\n
Gelfand and Nagorner serve as co-presidents of the new company, which will develop and produce unscripted content across multiple genres, with a special focus on celebrity and personality-driven series. Its slate at launch features roughly 20 projects, including a series already set up with Hulu, a home design show, a hidden camera format and multiple pop culture docuseries.<\/p>\n
Prior to launching IM Trying Productions, Gelfand spent more than 15 years as an executive producer and showrunner on a variety of unscripted series from companies such as Bunim\/Murray, Sony, Warner Bros. Discovery, Truly Original, 32 Flavors, Monami Entertainment and many others. He has credits for Vanderpump Villa<\/em>, Summer House<\/em>, Duck Dynasty<\/em>, Love and Hip Hop: New York<\/em> and American Pickers<\/em>, among others.<\/p>\n Nagorner most recently served as talent lead for Warner Bros. Unscripted, specializing in developing original series and formats built around high-profile stars. During his tenure, he worked across some of the company\u2019s biggest franchises and live programming, from The Bachelor<\/em> and The Voice<\/em> to the Friends<\/em> and Harry Potter<\/em> reunion specials. Most recently, he oversaw the creative for HGTV\u2019s Bachelor Mansion Takeover<\/em>. Prior to that, he spent over five years at Chuck Lorre Productions.<\/p>\n 3BMG, run by CEO Ross Weintraub<\/p>\n and chairman Reinout Oerlemans, also includes Jeff Jenkins Productions (Hulu\u2019s Secret Lives of Mormon Wives<\/em>, Bravo\u2019s The McBee Dynasty<\/em>), Superluna Studios (Netflix\u2019s Member\u2019s Only: Palm Beach<\/em>, Prime Video\u2019s June Farms<\/em>) and 3 Ball Productions (Paramount\u2019s Bar Rescue<\/em>), among others.<\/p>\n \u201cMatt and I both value the power of collaboration with talent and production partners and how a unified effort translates to content wins,\u201d Gelfand said. \u201c3BMG is so supportive in helping us reach our goals, and we\u2019re excited for this new chapter.\u201d<\/p>\n Nagorner commented, \u201cOur mission is to put talent first and give all of our IMT partners a seat at the table. We\u2019re honored to be part of the 3BMG family and to have Ross and Reinout\u2019s backing as we develop and take our slate to market.\u201d<\/p>\n Oerlemans and Weintraub added, \u201cWe\u2019ve worked hard to build an environment at 3BMG where creators can flourish and to have witnessed the immense success of our JV partners at JJP and Superluna is incredibly rewarding. We\u2019re bullish on what Ian and Matt can deliver and are thrilled to have IMT under our banner.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" 3BMG has launched a joint venture with unscripted producer and showrunner Ian Gelfand and former Warner Bros. executive Matt Nagorner, called IM Trying Productions.<\/p>\n","protected":false},"author":1412,"featured_media":24519,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[5794,12158,12159,12160,12161,3905],"class_list":["post-24518","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-3bmg","tag-ian-gelfand","tag-im-trying-productions","tag-matt-nagorner","tag-reinout-oerlemans","tag-ross-weintraub","pmpro-has-access"],"yoast_head":"\n