{"id":24203,"date":"2025-11-25T11:37:16","date_gmt":"2025-11-25T16:37:16","guid":{"rendered":"https:\/\/worldscreen.com\/tvreal\/channel-4-teams-with-sainsburys-for-branded-entertainment-series\/"},"modified":"2025-11-25T14:02:14","modified_gmt":"2025-11-25T19:02:14","slug":"channel-4-teams-with-sainsburys-for-branded-entertainment-series","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvreal\/channel-4-teams-with-sainsburys-for-branded-entertainment-series\/","title":{"rendered":"Channel 4 Teams with Sainsbury\u2019s for Branded Entertainment Series"},"content":{"rendered":"<p>Channel 4 partnered with Sainsbury\u2019s for the three-part branded entertainment series <em>Chris Ramsey\u2019s Alternative Christmas Guide<\/em>.<\/p>\n<p>Produced by Acclaimed Content, the series sees the titular British comedian take on the challenge of hosting three Christmas parties to prove that anyone can throw a festive party without stress. Full episodes will be available to stream on Channel 4 on December 15, with episodes becoming available on YouTube on December 1.<\/p>\n<p>Stephen Parnell, digital commissioning executive at Channel 4, said, \u201c<em>Chris Ramsey\u2019s Alternative Guide<\/em> to Christmas answers the age-old question: \u2018What if a normal(ish) bloke hosted a Christmas lifestyle show?\u2019 With Chris Ramsey leading the festivities, we\u2019re proving that anyone can channel their inner host this season. Whether you\u2019re inviting friends, colleagues or even the cast of your local panto, you can throw an unforgettable Christmas party\u2014no expertise required. All it takes is a few oven-ready bits, some nice people to feed, and, in Chris\u2019 case, the magic of a full art department\u2026\u201d<\/p>\n<p>\u201cWe know that Christmas is about bringing people together\u2014whether you\u2019re hosting a big gathering, finding thoughtful gifts or preparing for the big day itself,\u201d said Stephen Bowes, head of brand communications at Sainsbury\u2019s. \u201cThis show is about demonstrating that every festive occasion can be easy and delicious, so you can spend less time worrying and more time enjoying the celebrations\u2014even when those unexpected guests arrive!\u201d<\/p>\n<p>Anton Inwood, executive producer at Acclaimed Content, added, \u201cWith Chris Ramsey at the helm and a world-class creative team behind the scenes, this Christmas series demonstrates what a small independent company with big ambitions can achieve. We\u2019ve transformed a branded digital idea into a premium festive series, seamlessly combining storytelling and brand messaging, while delivering commercial-level production values with an editorial-first approach. Huge thanks to Channel 4 for giving us this opportunity and believing in a dynamic regional Indie with a big vision.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Channel 4 partnered with Sainsbury\u2019s for the three-part branded entertainment series Chris Ramsey\u2019s Alternative Christmas Guide.<\/p>\n","protected":false},"author":1412,"featured_media":24211,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[11959,289,11960,11961,11962,10739],"class_list":["post-24203","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-anton-inwood","tag-channel-4","tag-chris-ramsey","tag-chris-ramseys-alternative-christmas-guide","tag-sainsburys","tag-stephen-parnell","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Channel 4 Teams with Sainsbury\u2019s for Branded Entertainment Series - TVREAL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvreal\/channel-4-teams-with-sainsburys-for-branded-entertainment-series\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Channel 4 Teams with Sainsbury\u2019s for Branded Entertainment Series - TVREAL\" \/>\n<meta property=\"og:description\" content=\"Channel 4 partnered with Sainsbury\u2019s for the three-part branded entertainment series Chris Ramsey\u2019s Alternative Christmas Guide.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvreal\/channel-4-teams-with-sainsburys-for-branded-entertainment-series\/\" \/>\n<meta property=\"og:site_name\" content=\"TVREAL\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-25T16:37:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-25T19:02:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvreal\/wp-content\/uploads\/sites\/12\/2025\/11\/Channel4-ChrisRamseysAlternativeChristmasGuide-1125.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"394\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jamie Stalcup\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jamie Stalcup\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/channel-4-teams-with-sainsburys-for-branded-entertainment-series\/\",\"url\":\"https:\/\/worldscreen.com\/tvreal\/channel-4-teams-with-sainsburys-for-branded-entertainment-series\/\",\"name\":\"Channel 4 Teams with Sainsbury\u2019s for Branded Entertainment Series - TVREAL\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvreal\/#website\"},\"datePublished\":\"2025-11-25T16:37:16+00:00\",\"dateModified\":\"2025-11-25T19:02:14+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvreal\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvreal\/channel-4-teams-with-sainsburys-for-branded-entertainment-series\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvreal\/channel-4-teams-with-sainsburys-for-branded-entertainment-series\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/channel-4-teams-with-sainsburys-for-branded-entertainment-series\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvreal\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Channel 4 Teams with Sainsbury\u2019s for Branded Entertainment Series\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvreal\/\",\"name\":\"TVREAL\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvreal\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\",\"name\":\"Jamie Stalcup\",\"description\":\"Jamie Stalcup is the executive editor of World Screen. 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