{"id":24143,"date":"2025-11-12T11:27:40","date_gmt":"2025-11-12T16:27:40","guid":{"rendered":"https:\/\/worldscreen.com\/tvreal\/workerbee-inks-development-deal-for-sports-projects\/"},"modified":"2025-11-12T12:15:56","modified_gmt":"2025-11-12T17:15:56","slug":"workerbee-inks-development-deal-for-sports-projects","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvreal\/workerbee-inks-development-deal-for-sports-projects\/","title":{"rendered":"WorkerBee Inks Development Deal for Sports Projects"},"content":{"rendered":"<p>WorkerBee, part of Banijay UK, has inked a deal with sports agency YRDS\u2014which it previously collaborated with for <em>The New Generation<\/em>\u2014to develop TV and digital projects in the sports space.<\/p>\n<p>\u201cWorking with top sports talent is a key part of our development strategy, so we\u2019re delighted to partner up with Dan [Underwood] and the team to focus on building better connections with athletes so we can take the caliber of our storytelling to the next level,\u201d said Rick Murray, CEO of Workerbee Group. \u201cIt will no doubt lead to a slate of exciting new projects.\u201d<\/p>\n<p>WorkerBee has previously worked on sports programming such as <em>The New Generation<\/em>,<em> Four Kings<\/em> and <em>That Peter Crouch Film<\/em> for Prime Video; <em>Bruno V Tyson<\/em> for Sky; and <em>Save Our Beautiful Game<\/em> for discovery+.<\/p>\n<p>Underwood, CEO of YRDS, commented, \u201cWe are thrilled to form this strategic partnership with the world\u2019s leading content producer in Banijay UK, to unlock more of the great untold stories in sport. Now more than ever is there a demand from fans to learn more about their icons as well as, discover and be entertained by new ones. Together, we will bring these to life and continue to place the athletes at the heart of what we do.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>WorkerBee, part of Banijay UK, has inked a deal with sports agency YRDS\u2014which it previously collaborated with for The New Generation\u2014to develop TV and digital projects in the sports space.<\/p>\n","protected":false},"author":1412,"featured_media":24144,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[5365,11907,6921,5104,11908],"class_list":["post-24143","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-banijay-uk","tag-daniel-underwood","tag-rick-murray","tag-workerbee","tag-yrds","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WorkerBee Inks Development Deal for Sports Projects - TVREAL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvreal\/workerbee-inks-development-deal-for-sports-projects\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WorkerBee Inks Development Deal for Sports Projects - TVREAL\" \/>\n<meta property=\"og:description\" content=\"WorkerBee, part of Banijay UK, has inked a deal with sports agency YRDS\u2014which it previously collaborated with for The New Generation\u2014to develop TV and digital projects in the sports space.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvreal\/workerbee-inks-development-deal-for-sports-projects\/\" \/>\n<meta property=\"og:site_name\" content=\"TVREAL\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-12T16:27:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-12T17:15:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvreal\/wp-content\/uploads\/sites\/12\/2025\/11\/WorkerBee-Logo-1125.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"394\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jamie Stalcup\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jamie Stalcup\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/workerbee-inks-development-deal-for-sports-projects\/\",\"url\":\"https:\/\/worldscreen.com\/tvreal\/workerbee-inks-development-deal-for-sports-projects\/\",\"name\":\"WorkerBee Inks Development Deal for Sports Projects - TVREAL\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvreal\/#website\"},\"datePublished\":\"2025-11-12T16:27:40+00:00\",\"dateModified\":\"2025-11-12T17:15:56+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvreal\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvreal\/workerbee-inks-development-deal-for-sports-projects\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvreal\/workerbee-inks-development-deal-for-sports-projects\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/workerbee-inks-development-deal-for-sports-projects\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvreal\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"WorkerBee Inks Development Deal for Sports Projects\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvreal\/\",\"name\":\"TVREAL\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvreal\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\",\"name\":\"Jamie Stalcup\",\"description\":\"Jamie Stalcup is the executive editor of World Screen. 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