{"id":24001,"date":"2025-10-22T04:50:15","date_gmt":"2025-10-22T08:50:15","guid":{"rendered":"https:\/\/worldscreen.com\/tvreal\/worldscreen.com\/"},"modified":"2025-10-28T09:46:52","modified_gmt":"2025-10-28T13:46:52","slug":"bossanovas-claire-runham-talks-factual-trends","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvreal\/bossanovas-claire-runham-talks-factual-trends\/","title":{"rendered":"BossaNova\u2019s Claire Runham Talks Factual Trends"},"content":{"rendered":"<p>BossaNova Media continues to find success with its annual Development Day, started by CEO Paul Heaney to connect broadcasters and streamers with producers who have compelling ideas. Pitched at the event in 2024 by BriteSpark Films, <em>Days that Shocked the World<\/em>\u00a0was unveiled to BossaNova\u2019s clients ahead of MIPCOM and has presold to SBS in Australia, Channel 4 in the U.K. and TV2 Denmark. Claire Runham, head of acquisitions at BossaNova Media, shares her thoughts on the state of affairs in the factual business with\u00a0<em>TV Real<\/em>.<\/p>\n<p><strong>TV REAL:<\/strong>\u00a0How do you see the overall health of the factual distribution business, against the backdrop of trends in other sectors?<br \/>\n<strong>RUNHAM:<\/strong>\u00a0As partnerships and diversification have become almost fundamental for both producers and broadcasters, distributors have also needed to adapt by tapping into non-traditional methods of monetizing content. It has helped to work in ways that eliminate the need to rely on new content coming fully funded from a single broadcaster, whether that\u2019s by preselling and\/or maximizing the potential of deep libraries. With a fairly consistent global demand for unscripted programming, it has also helped that factual content can be produced on manageable budgets and can be turned around quickly by comparison to most scripted projects.<\/p>\n<p><strong>TV REAL:<\/strong>\u00a0What are the biggest pressure points in the business right now? And how are you tackling them?<br \/>\n<strong>RUNHAM:<\/strong>\u00a0The biggest pressure point for us is ensuring that we have enough new and relevant content for traditional linear broadcasters. We tackle that by commissioning our own, by providing broadcaster briefs to producers we know can deliver and by getting involved in projects early on so that we can help to shape the idea for international buyers. It\u2019s something that we\u2019ve been doing for many, many years now, so while the industry is becoming more reliant on models that rely on partnerships, we\u2019ve already got something established that works well.<\/p>\n<p><strong>TV REAL:<\/strong>\u00a0What\u2019s been your approach to aligning with producers? How early do you need to board projects?<br \/>\n<strong>RUNHAM:<\/strong>\u00a0We work incredibly collaboratively with producers; ultimately, we want to find and create scenarios where everyone walks away with a balloon! We like to board projects early, but it\u2019s not essential. We need a mixed economy of commercial models to sustain the business, so if a project already has a partner attached and a budget deficit, for example, this is also something we\u2019ll consider. We treat everything on a case-by-case basis.<\/p>\n<p><strong>TV REAL:<\/strong>\u00a0What opportunities have AVOD platforms provided in terms of your library content?<br \/>\n<strong>RUNHAM:<\/strong>\u00a0BossaNova is about to turn 5 years old, and as a result, a lot of the content we represent isn\u2019t that old either. We\u2019re careful not to exploit via AVOD too soon because it may not be the most lucrative path to take in the first years, depending on the project. There are certain tick boxes that make a show a success story for AVOD. High volume is one of the key asks, and as a young company, we haven\u2019t had the time yet to build much volume from a single IP. There are some examples to mention (<em>Borderforce USA<\/em>,\u00a0<em>Paramedics: On the Frontline<\/em>,\u00a0<em>Caught on Dashcam<\/em>), but my initial point about it being too soon in the lifespan of the programs comes back into play. Some of our library content is starting to be exploited on AVOD platforms, and we\u2019re beginning to acquire older content with volume in order to tap into this revenue stream.<\/p>\n<p><strong>TV REAL:<\/strong>\u00a0What\u2019s your approach to FAST?<br \/>\n<strong>RUNHAM:<\/strong>\u00a0FAST channels also rely on a high volume of single IPs being available. Out of the two, our focus is mostly on working with AVOD platforms because research shows that AVOD is more lucrative at a global scale than FAST.<\/p>\n<p><strong>TV REAL:<\/strong>\u00a0What\u2019s your sense of what buyers and commissioners are looking for?<br \/>\n<strong>RUNHAM:<\/strong>\u00a0We work with the acquisitions teams within broadcasters, rather than commissioners. The license fees we get for presale or acquisition are relative to the rights that they will take, versus a commission. Individually, they have less skin in the game than the commissioners, so while they still need content that meets their briefs and delivers production quality at a level one would expect, no less, they trust us to manage the production via a distributor-led model. As such, we\u2019re looking for projects that suit the needs of multiple international broadcasters all at one time.<\/p>\n<p><strong>TV REAL:<\/strong>\u00a0How do you see AI impacting your business?<br \/>\n<strong>RUNHAM:<\/strong>\u00a0We need to follow the lead of the broadcasters for obvious reasons. For some, it will work, and for others it won\u2019t (at the moment at least), so we need to be careful that if we are acquiring content with an AI element, the programs will need to work for the broadcasters who we know won\u2019t have a problem with it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The head of acquisitions shares her thoughts on the state of affairs in the factual business.<\/p>\n","protected":false},"author":290,"featured_media":24002,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[67,69],"tags":[6111,7249],"class_list":["post-24001","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-interviews","category-top-stories","tag-bossanova-media","tag-claire-runham","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BossaNova\u2019s Claire Runham Talks Factual Trends - TVREAL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvreal\/bossanovas-claire-runham-talks-factual-trends\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BossaNova\u2019s Claire Runham Talks Factual Trends - TVREAL\" \/>\n<meta property=\"og:description\" content=\"The head of acquisitions shares her thoughts on the state of affairs in the factual business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvreal\/bossanovas-claire-runham-talks-factual-trends\/\" \/>\n<meta property=\"og:site_name\" content=\"TVREAL\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-22T08:50:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-28T13:46:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvreal\/wp-content\/uploads\/sites\/12\/2025\/10\/Claire-Runham-BN-1025.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"394\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mansha Daswani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mansha Daswani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/bossanovas-claire-runham-talks-factual-trends\/\",\"url\":\"https:\/\/worldscreen.com\/tvreal\/bossanovas-claire-runham-talks-factual-trends\/\",\"name\":\"BossaNova\u2019s Claire Runham Talks Factual Trends - TVREAL\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvreal\/#website\"},\"datePublished\":\"2025-10-22T08:50:15+00:00\",\"dateModified\":\"2025-10-28T13:46:52+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvreal\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvreal\/bossanovas-claire-runham-talks-factual-trends\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvreal\/bossanovas-claire-runham-talks-factual-trends\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/bossanovas-claire-runham-talks-factual-trends\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvreal\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"BossaNova\u2019s Claire Runham Talks Factual Trends\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvreal\/\",\"name\":\"TVREAL\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvreal\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\",\"name\":\"Mansha Daswani\",\"description\":\"Mansha Daswani is the editor-in-chief and associate publisher of World Screen. 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