{"id":23744,"date":"2025-09-09T09:58:34","date_gmt":"2025-09-09T13:58:34","guid":{"rendered":"https:\/\/worldscreen.com\/tvreal\/upstream-media-aligns-with-middlechild-for-digital-first-slate\/"},"modified":"2025-09-09T12:05:35","modified_gmt":"2025-09-09T16:05:35","slug":"upstream-media-aligns-with-middlechild-for-digital-first-slate-2","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvreal\/upstream-media-aligns-with-middlechild-for-digital-first-slate-2\/","title":{"rendered":"UpStream Media Aligns with Middlechild for Digital-First Slate"},"content":{"rendered":"<p>UpStream Media, Passion Distribution&#8217;s digital content agency, is teaming up with Middlechild Productions on a slate of digital-first series.<\/p>\n<p>The slate will encompass specials and miniseries to air across UpStream Media\u2019s network of successful YouTube channels, initially for OMG Stories, Filth and Origin, which in total have some 1.5 million subscribers.<\/p>\n<p>Nick Rees, COO at UpStream Media, commented: \u201cWe\u2019re really excited by this partnership with Middlechild, which demonstrates our commitment to bringing fresh quality engaging content to digital audiences. As well as creating great content for our channels we\u2019re hopeful this collaboration will also uncover new talent and scalable formats.\u201d<\/p>\n<p>Joe Elliott, head of UpStream Media, added: \u201cA perfect example of a win-win collaboration in our industry, combining Middlechild\u2019s bold and creative storytelling with UpStream Media\u2019s social media expertise. This partnership will drive growth and open new horizons for both, reaching fresh viewers worldwide.\u201d<\/p>\n<p>David Sumnall, CEO &amp; founder at Middlechild, noted: \u201cEvery production company understands that YouTube and social media channels are playing a significant role in the future of our industry, and we\u2019re proud to be at the forefront of that. We can\u2019t think of anyone better to partner with than Nick, Joe and the brilliant team at UpStream Media. They\u2019ve built up a huge audience for their content and we feel very privileged to be the ones chosen to build on that success with these brand-new originals.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UpStream Media, Passion Distribution&#8217;s digital content agency, is teaming up with Middlechild Productions on a slate of digital-first series.<\/p>\n","protected":false},"author":290,"featured_media":23739,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[11372,11584,3128,3831,904,9511],"class_list":["post-23744","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-david-sumnall","tag-joe-elliott","tag-middlechild-productions","tag-nick-rees","tag-passion-distribution","tag-upstream-media","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>UpStream Media Aligns with Middlechild for Digital-First Slate - TVREAL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvreal\/upstream-media-aligns-with-middlechild-for-digital-first-slate-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UpStream Media Aligns with Middlechild for Digital-First Slate - TVREAL\" \/>\n<meta property=\"og:description\" content=\"UpStream Media, Passion Distribution&#039;s digital content agency, is teaming up with Middlechild Productions on a slate of digital-first series.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvreal\/upstream-media-aligns-with-middlechild-for-digital-first-slate-2\/\" \/>\n<meta property=\"og:site_name\" content=\"TVREAL\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-09T13:58:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-09T16:05:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvreal\/wp-content\/uploads\/sites\/12\/2025\/09\/OMG-Stories-Upstream-925.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"394\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mansha Daswani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mansha Daswani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/upstream-media-aligns-with-middlechild-for-digital-first-slate-2\/\",\"url\":\"https:\/\/worldscreen.com\/tvreal\/upstream-media-aligns-with-middlechild-for-digital-first-slate-2\/\",\"name\":\"UpStream Media Aligns with Middlechild for Digital-First Slate - TVREAL\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvreal\/#website\"},\"datePublished\":\"2025-09-09T13:58:34+00:00\",\"dateModified\":\"2025-09-09T16:05:35+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvreal\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvreal\/upstream-media-aligns-with-middlechild-for-digital-first-slate-2\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvreal\/upstream-media-aligns-with-middlechild-for-digital-first-slate-2\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/upstream-media-aligns-with-middlechild-for-digital-first-slate-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvreal\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"UpStream Media Aligns with Middlechild for Digital-First Slate\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvreal\/\",\"name\":\"TVREAL\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvreal\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\",\"name\":\"Mansha Daswani\",\"description\":\"Mansha Daswani is the editor-in-chief and associate publisher of World Screen. She can be reached on mdaswani@worldscreen.com.\",\"url\":\"https:\/\/worldscreen.com\/tvreal\/author\/mdaswaniworldscreen-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"UpStream Media Aligns with Middlechild for Digital-First Slate - TVREAL","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/worldscreen.com\/tvreal\/upstream-media-aligns-with-middlechild-for-digital-first-slate-2\/","og_locale":"en_US","og_type":"article","og_title":"UpStream Media Aligns with Middlechild for Digital-First Slate - TVREAL","og_description":"UpStream Media, Passion Distribution's digital content agency, is teaming up with Middlechild Productions on a slate of digital-first series.","og_url":"https:\/\/worldscreen.com\/tvreal\/upstream-media-aligns-with-middlechild-for-digital-first-slate-2\/","og_site_name":"TVREAL","article_published_time":"2025-09-09T13:58:34+00:00","article_modified_time":"2025-09-09T16:05:35+00:00","og_image":[{"width":640,"height":394,"url":"https:\/\/worldscreen.com\/tvreal\/wp-content\/uploads\/sites\/12\/2025\/09\/OMG-Stories-Upstream-925.jpg","type":"image\/jpeg"}],"author":"Mansha Daswani","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Mansha Daswani","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/worldscreen.com\/tvreal\/upstream-media-aligns-with-middlechild-for-digital-first-slate-2\/","url":"https:\/\/worldscreen.com\/tvreal\/upstream-media-aligns-with-middlechild-for-digital-first-slate-2\/","name":"UpStream Media Aligns with Middlechild for Digital-First Slate - TVREAL","isPartOf":{"@id":"https:\/\/worldscreen.com\/tvreal\/#website"},"datePublished":"2025-09-09T13:58:34+00:00","dateModified":"2025-09-09T16:05:35+00:00","author":{"@id":"https:\/\/worldscreen.com\/tvreal\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad"},"breadcrumb":{"@id":"https:\/\/worldscreen.com\/tvreal\/upstream-media-aligns-with-middlechild-for-digital-first-slate-2\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/worldscreen.com\/tvreal\/upstream-media-aligns-with-middlechild-for-digital-first-slate-2\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/worldscreen.com\/tvreal\/upstream-media-aligns-with-middlechild-for-digital-first-slate-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/worldscreen.com\/tvreal\/"},{"@type":"ListItem","position":2,"name":"UpStream Media Aligns with Middlechild for Digital-First Slate"}]},{"@type":"WebSite","@id":"https:\/\/worldscreen.com\/tvreal\/#website","url":"https:\/\/worldscreen.com\/tvreal\/","name":"TVREAL","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/worldscreen.com\/tvreal\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/worldscreen.com\/tvreal\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad","name":"Mansha Daswani","description":"Mansha Daswani is the editor-in-chief and associate publisher of World Screen. She can be reached on mdaswani@worldscreen.com.","url":"https:\/\/worldscreen.com\/tvreal\/author\/mdaswaniworldscreen-com\/"}]}},"_links":{"self":[{"href":"https:\/\/worldscreen.com\/tvreal\/wp-json\/wp\/v2\/posts\/23744","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/worldscreen.com\/tvreal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/worldscreen.com\/tvreal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvreal\/wp-json\/wp\/v2\/users\/290"}],"replies":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvreal\/wp-json\/wp\/v2\/comments?post=23744"}],"version-history":[{"count":0,"href":"https:\/\/worldscreen.com\/tvreal\/wp-json\/wp\/v2\/posts\/23744\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvreal\/wp-json\/wp\/v2\/media\/23739"}],"wp:attachment":[{"href":"https:\/\/worldscreen.com\/tvreal\/wp-json\/wp\/v2\/media?parent=23744"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/worldscreen.com\/tvreal\/wp-json\/wp\/v2\/categories?post=23744"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/worldscreen.com\/tvreal\/wp-json\/wp\/v2\/tags?post=23744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}