{"id":23703,"date":"2025-09-03T10:10:43","date_gmt":"2025-09-03T14:10:43","guid":{"rendered":"https:\/\/worldscreen.com\/tvreal\/the-british-red-cross-partners-with-little-dot-studios\/"},"modified":"2025-09-03T11:19:36","modified_gmt":"2025-09-03T15:19:36","slug":"the-british-red-cross-partners-with-little-dot-studios-2","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvreal\/the-british-red-cross-partners-with-little-dot-studios-2\/","title":{"rendered":"The British Red Cross Partners with Little Dot Studios"},"content":{"rendered":"<p>The British Red Cross has partnered with Little Dot Studios for a new digital content series, <em>Closer to Home<\/em>.<\/p>\n<p>The three-part series aims to address the challenge of audience desensitization to crisis headlines. The three 30-second films will premiere across YouTube with supporting assets created for the British Red Cross\u2019s Instagram and TikTok channels.<\/p>\n<p>\u201cIn a world saturated with headlines, the challenge is to make people feel the story, not just see it,\u201d said Hal Arnold, director of production at Little Dot Studios. \u201cOur <em>Closer to Home<\/em> concept is built on a simple human truth: real emotions are contagious. By using a digital-first reaction format, we can create a powerful, empathetic connection that shows not just the crisis, but the humanity at the heart of it.\u201d<\/p>\n<p>\u201cOur volunteers are at the heart of our response in 191 countries around the world\u2013providing hope in the hardest times,\u201d said Valentina Nunes, head of brand engagement and marketing at the British Red Cross. \u201cThis new set of creatives by Little Dot Studios highlights the power of humanity when it\u2019s needed most. A reminder that the British Red Cross will always be here for humanity, before, during and after crisis.\u201d<\/p>\n<p>Little Dot Studios has produced content supporting the social impact initiatives of various clients, including CNBC, Bloomberg, UNGA, Yale Climate Connections, DAVOS and WEF.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The British Red Cross has partnered with Little Dot Studios for a new digital content series, Closer to Home.<\/p>\n","protected":false},"author":7389,"featured_media":23702,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[11552,11551,3209,11550],"class_list":["post-23703","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-british-red-cross","tag-hal-arnold","tag-little-dot-studios","tag-valentina-nunes","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The British Red Cross Partners with Little Dot Studios - TVREAL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvreal\/the-british-red-cross-partners-with-little-dot-studios-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The British Red Cross Partners with Little Dot Studios - TVREAL\" \/>\n<meta property=\"og:description\" content=\"The British Red Cross has partnered with Little Dot Studios for a new digital content series, Closer to Home.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvreal\/the-british-red-cross-partners-with-little-dot-studios-2\/\" \/>\n<meta property=\"og:site_name\" content=\"TVREAL\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-03T14:10:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-03T15:19:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvreal\/wp-content\/uploads\/sites\/12\/2025\/09\/3-red-cross-825.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"394\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kloudia Sakowski\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kloudia Sakowski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/the-british-red-cross-partners-with-little-dot-studios-2\/\",\"url\":\"https:\/\/worldscreen.com\/tvreal\/the-british-red-cross-partners-with-little-dot-studios-2\/\",\"name\":\"The British Red Cross Partners with Little Dot Studios - TVREAL\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvreal\/#website\"},\"datePublished\":\"2025-09-03T14:10:43+00:00\",\"dateModified\":\"2025-09-03T15:19:36+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvreal\/#\/schema\/person\/0c0fb596604e018568d0e01fe463109b\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvreal\/the-british-red-cross-partners-with-little-dot-studios-2\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvreal\/the-british-red-cross-partners-with-little-dot-studios-2\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/the-british-red-cross-partners-with-little-dot-studios-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvreal\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The British Red Cross Partners with Little Dot Studios\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvreal\/\",\"name\":\"TVREAL\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvreal\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/#\/schema\/person\/0c0fb596604e018568d0e01fe463109b\",\"name\":\"Kloudia Sakowski\",\"description\":\"Kloudia Sakowski is the associate editor of World Screen. 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