{"id":23167,"date":"2025-06-18T11:37:08","date_gmt":"2025-06-18T15:37:08","guid":{"rendered":"https:\/\/worldscreen.com\/tvreal\/channel-4-pacts-with-tesco-mobile-for-branded-entertainment-series\/"},"modified":"2025-06-18T11:50:47","modified_gmt":"2025-06-18T15:50:47","slug":"channel-4-pacts-with-tesco-mobile-for-branded-entertainment-series","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvreal\/channel-4-pacts-with-tesco-mobile-for-branded-entertainment-series\/","title":{"rendered":"Channel 4 Pacts with Tesco Mobile for Branded Entertainment Series"},"content":{"rendered":"

Channel 4 has teamed with Tesco Mobile for the new branded entertainment series The Great British Phone Switch<\/em>, slated to bow on June 19.<\/p>\n

Designed to bring families closer as they navigate the transition from teens to adulthood, the show sees parents and their children swap digital lives for 48 hours under the guidance of presenter Anna Williamson and clinical psychologist Dr. Martha Deiros Collado.<\/p>\n

The Great British Phone Switch<\/em> is produced by Electric Robin, part of Banijay UK. It will premiere on Channel 4 and YouTube on June 19, with series highlights to be shared on Channel 4\u2019s Instagram, Facebook and TikTok.<\/p>\n

The partnership was brokered and led by EssenceMediacom, which ensured the content was strategically aligned with Tesco Mobile\u2019s brand values and delivered across platforms that resonate with modern family audiences.<\/p>\n

\u201cWith great hosts and experts in Anna Williamson and Dr. Martha, we hope The Great British Phone Switch<\/em> will be an enlightening series for those navigating the central role phones now play in many young people\u2019s lives,\u201d said Thomas Pullen, digital commissioning executive at Channel 4.<\/p>\n

\u201cIn exploring everything from online safety and AI to working remotely and creating content, The Great British Phone Switch<\/em> highlights the crucial role that honest family dialogue plays in bridging the generational digital divide,\u201d commented Chris Jones, creative director at Electric Robin. \u201cProducing the show and witnessing each family\u2019s journey has been an enriching experience, demonstrating the creative potential of branded entertainment to spark conversation and drive social impact.\u201d<\/p>\n

Laura Joseph, chief customer officer at Tesco Mobile, noted, \u201cOnline safety is a responsibility we take seriously here at Tesco Mobile. We\u2019re committed to helping families thrive and stay safe in today\u2019s digital world, and this exciting social experiment is a powerful way to bring this mission to life. By encouraging children and parents to switch digital habits, we\u2019re opening the door to meaningful conversations at home and better understandings of each other’s lives. Through our ongoing partnership with Internet Matters, we\u2019re proud to champion safer, smarter online experiences for every family.\u201d<\/p>\n

\u201cWith The Great British Phone Switch<\/em>, we wanted to create a piece of branded entertainment that didn\u2019t just reflect Tesco Mobile\u2019s brand values but also tapped into a real cultural tension\u2014the disconnect between parents and teens in a digital-first world,\u201d added Nicola Evans, Tesco Mobile planning lead at EssenceMediacom. \u201cBy bringing together the right partners and crafting a concept rooted in insight, we\u2019ve developed a format that\u2019s entertaining, meaningful and purpose driven. It\u2019s a brilliant example of how brands can show up in culture in a way that feels authentic and impactful.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Channel 4 has teamed with Tesco Mobile for the new branded entertainment series The Great British Phone Switch, slated to bow on June 19.<\/p>\n","protected":false},"author":1412,"featured_media":23170,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[289,11105,11106,11107,11108,11109,11110],"class_list":["post-23167","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-channel-4","tag-chris-jones","tag-laura-joseph","tag-nicola-evans","tag-tesco-mobile","tag-the-great-british-phone-switch","tag-thomas-pullen","pmpro-has-access"],"yoast_head":"\nChannel 4 Pacts with Tesco Mobile for Branded Entertainment Series - TVREAL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvreal\/channel-4-pacts-with-tesco-mobile-for-branded-entertainment-series\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Channel 4 Pacts with Tesco Mobile for Branded Entertainment Series - TVREAL\" \/>\n<meta property=\"og:description\" content=\"Channel 4 has teamed with Tesco Mobile for the new branded entertainment series The Great British Phone Switch, slated to bow on June 19.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvreal\/channel-4-pacts-with-tesco-mobile-for-branded-entertainment-series\/\" \/>\n<meta property=\"og:site_name\" content=\"TVREAL\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-18T15:37:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-18T15:50:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvreal\/wp-content\/uploads\/sites\/12\/2025\/06\/Channel4-TheGreatBritishPhoneSwitch-0625.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"394\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jamie Stalcup\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jamie Stalcup\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/channel-4-pacts-with-tesco-mobile-for-branded-entertainment-series\/\",\"url\":\"https:\/\/worldscreen.com\/tvreal\/channel-4-pacts-with-tesco-mobile-for-branded-entertainment-series\/\",\"name\":\"Channel 4 Pacts with Tesco Mobile for Branded Entertainment Series - TVREAL\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvreal\/#website\"},\"datePublished\":\"2025-06-18T15:37:08+00:00\",\"dateModified\":\"2025-06-18T15:50:47+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvreal\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvreal\/channel-4-pacts-with-tesco-mobile-for-branded-entertainment-series\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvreal\/channel-4-pacts-with-tesco-mobile-for-branded-entertainment-series\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/channel-4-pacts-with-tesco-mobile-for-branded-entertainment-series\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvreal\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Channel 4 Pacts with Tesco Mobile for Branded Entertainment Series\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvreal\/\",\"name\":\"TVREAL\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvreal\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\",\"name\":\"Jamie Stalcup\",\"description\":\"Jamie Stalcup is the executive editor of World Screen. 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