{"id":23019,"date":"2025-05-23T10:11:01","date_gmt":"2025-05-23T14:11:01","guid":{"rendered":"https:\/\/worldscreen.com\/tvreal\/plimsoll-productions-launches-digital-division\/"},"modified":"2025-05-23T10:13:11","modified_gmt":"2025-05-23T14:13:11","slug":"plimsoll-productions-launches-digital-division","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvreal\/plimsoll-productions-launches-digital-division\/","title":{"rendered":"Plimsoll\u00a0Productions Launches Digital Division"},"content":{"rendered":"

Plimsoll\u00a0Productions has enlisted Ged Mansfield to lead its brand-new digital division, which will develop new formats and explore emerging technologies, including gen AI.<\/p>\n

As creative director of development and digital, Mansfield reports directly to Alan Eyres, head of Plimsoll USA. \u201cThis is an exciting new chapter\u2014not just for me, but for the way we think about content,\u201d Mansfield said. \u201cThe future of storytelling demands original ideas and thoughtful innovation. We want to create room for our best-in-class creatives to experiment and push the boundaries of what we consider possible in visual storytelling.\u201d<\/p>\n

\u201cGed\u2019s unique ability to combine vision, production expertise and compelling narratives makes him the ideal leader to craft narratives that captivate audiences across platforms,\u201d Eyres said. \u201cHis promotion underscores his exceptional leadership and our commitment to embracing new tools and formats to amplify authentic stories.\u201d<\/p>\n

Mansfield will work closely with Zoo 55, the digital content label at ITV Studios, which owns Plimsoll and manages its\u00a0presence on YouTube and FAST channels.<\/p>\n","protected":false},"excerpt":{"rendered":"

Plimsoll\u00a0Productions has enlisted Ged Mansfield to lead its brand-new digital division, which will develop new formats and explore emerging technologies, including gen AI.<\/p>\n","protected":false},"author":290,"featured_media":23020,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[8176,10992,641,10993],"class_list":["post-23019","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-ged-mansfield","tag-plimsoll-digital","tag-plimsoll-productions","tag-zoo-55","pmpro-has-access"],"yoast_head":"\nPlimsoll\u00a0Productions Launches Digital Division - TVREAL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvreal\/plimsoll-productions-launches-digital-division\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Plimsoll\u00a0Productions Launches Digital Division - TVREAL\" \/>\n<meta property=\"og:description\" content=\"Plimsoll\u00a0Productions has enlisted Ged Mansfield to lead its brand-new digital division, which will develop new formats and explore emerging technologies, including gen AI.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvreal\/plimsoll-productions-launches-digital-division\/\" \/>\n<meta property=\"og:site_name\" content=\"TVREAL\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-23T14:11:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-23T14:13:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvreal\/wp-content\/uploads\/sites\/12\/2025\/05\/Ged-Mansfield-Plimsoll-525.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"394\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mansha Daswani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mansha Daswani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/plimsoll-productions-launches-digital-division\/\",\"url\":\"https:\/\/worldscreen.com\/tvreal\/plimsoll-productions-launches-digital-division\/\",\"name\":\"Plimsoll\u00a0Productions Launches Digital Division - TVREAL\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvreal\/#website\"},\"datePublished\":\"2025-05-23T14:11:01+00:00\",\"dateModified\":\"2025-05-23T14:13:11+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvreal\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvreal\/plimsoll-productions-launches-digital-division\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvreal\/plimsoll-productions-launches-digital-division\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/plimsoll-productions-launches-digital-division\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvreal\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Plimsoll\u00a0Productions Launches Digital Division\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvreal\/\",\"name\":\"TVREAL\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvreal\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\",\"name\":\"Mansha Daswani\",\"description\":\"Mansha Daswani is the editor-in-chief and associate publisher of World Screen. 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