{"id":22540,"date":"2025-01-31T09:32:08","date_gmt":"2025-01-31T14:32:08","guid":{"rendered":"https:\/\/worldscreen.com\/tvreal\/pantheon-hires-head-of-brands\/"},"modified":"2025-01-31T11:53:36","modified_gmt":"2025-01-31T16:53:36","slug":"pantheon-hires-head-of-brands","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvreal\/pantheon-hires-head-of-brands\/","title":{"rendered":"Pantheon Hires Head of Brands"},"content":{"rendered":"

Pantheon Media Group, formerly known as Asylum Entertainment Group, has brought in Kelly Mullen as head of brands.<\/p>\n

Mullen will oversee efforts to connect Pantheon\u2019s 20-plus labels with global brands, prioritizing innovative collaborations and unlocking new financing and partnership models. Most recently, she served as global head of entertainment and culture marketing at Unilever. The role is based in London.<\/p>\n

\u201cKelly\u2019s reputation and her relationships within the brand world are unmatched,\u201d said Steve Michaels, chairman of Pantheon Media Group, to whom Mullen will report. \u201cIn the current marketplace, it has never been more important to forge partnerships that fit both a brand\u2019s messaging and a project\u2019s narrative. She has the unique ability to bridge that gap, allowing more of our content to be creatively financed and greenlit.\u201d<\/p>\n

\u201cKelly has crafted successful brand partnerships in nearly every major market around the world,\u201d added Rebecca Sanhueza, executive VP of content strategy and development and head of nonscripted content for Endeavor. \u201cHer deep experience in both brand and nonscripted production and her global perspective makes her uniquely suited to lead Pantheon\u2019s efforts in this exciting space.\u201d<\/p>\n

Mullen said: \u201cPantheon Media Group and Endeavor provide a peerless offering for brands. I am delighted to work alongside this talented team of creative visionaries and look forward to cultivating partnerships that inspire, engage and create lasting value.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Pantheon Media Group, formerly known as Asylum Entertainment Group, has brought in Kelly Mullen as head of brands.<\/p>\n","protected":false},"author":350,"featured_media":22541,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[10494,10373],"class_list":["post-22540","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-kelly-mullen","tag-pantheon-media-group","pmpro-has-access"],"yoast_head":"\nPantheon Hires Head of Brands - TVREAL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvreal\/pantheon-hires-head-of-brands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pantheon Hires Head of Brands - 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