{"id":21052,"date":"2024-03-20T08:50:59","date_gmt":"2024-03-20T12:50:59","guid":{"rendered":"https:\/\/worldscreen.com\/tvreal\/worldscreen.com\/"},"modified":"2024-03-25T11:41:28","modified_gmt":"2024-03-25T15:41:28","slug":"moonball-media-brings-athletes-lens-to-sports-docs","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvreal\/moonball-media-brings-athletes-lens-to-sports-docs\/","title":{"rendered":"MoonBall Media Brings Athletes\u2019 Lens to Sports Docs"},"content":{"rendered":"

Former MLB players Eric Hosmer and Anthony Seratelli talk to <\/em>TV Real\u00a0about their new sports-focused production company MoonBall Media.<\/em><\/p>\n

Sports has become the latest battleground in streamers\u2019 efforts to enlist and retain new subscribers, from top-tier events to insider docs about beloved athletes. The newly established MoonBall Media is angling for a slice of the thriving sports-content sector, beginning with a game in which its founders have a deep well of expertise: baseball.<\/p>\n

MoonBall Media was founded last month by former baseball players Anthony Seratelli and Eric Hosmer. Hosmer\u2019s move marks a brand-new chapter following his retirement from Major League Baseball (MLB). Throughout his career, which included stints with the Kansas City Royals, San Diego Padres, Boston Red Sox and Chicago Cubs, Hosmer has won a World Series and been named an All-Star Game MVP, among other accolades. His former Kansas City Royals teammate, Anthony Seratelli, transitioned into media after leaving the MLB several years ago, launching Jersey Filmmaker to develop his passion for content production.<\/p>\n

\u201cWe go back a long way,\u201d says Seratelli of his relationship with Hosmer, which dates back to when they were both playing within the Kansas City Royals system. \u201cBaseball was our life. I got into making videos early in my career. I was doing goofy things with my teammates for little sketches on YouTube. All the teammates would get in on it. It filled our downtime. It became something I enjoyed. So I started studying the industry, from cinematography to lighting, and made a career out of it once I retired. I played for ten years. Eric had an even longer, more successful career on the field. Now, we\u2019ve come full circle. We always talked about doing something like this. He always enjoyed being in the videos. He loves the storytelling. We were able to join forces when he decided he was going to [retire from the sport], and here we are.\u201d<\/p>\n

For Hosmer, it was important to remain around baseball following his retirement. \u201cA lot of retired players have told me that if you want to stay in the game, you have to stay involved,\u201d he says. \u201cYou can\u2019t go away from the game for two or three years and try to find your way back in. It doesn\u2019t work out too well that way. When Anthony stopped playing in 2015, he got a head start in this world. He\u2019s now learned how to bring that storytelling to life and present it to fans. Combining our forces, my experiences and his ability to bring that to the camera and the TV was a unique opportunity. We\u2019ve had enough time to space everything out and plan it out properly. It\u2019s exciting now that we\u2019re finally launched, and we\u2019re able to start doing the physical work.\u201d<\/p>\n

MoonBall will be rooting some of its content in baseball, but Seratelli notes that the venture aims to be \u201csports-centric\u201d in developing new ideas. \u201cWe have a bull riding documentary we\u2019re working on. We have another to do with firefighters. We want to tell human stories. We\u2019re going to dive deep into people\u2019s lives. Our podcast is called\u00a0Diggin\u2019 Deep<\/em>. We honestly use that throughout our entire business. We\u2019re digging deep into human lives in the sports world. We\u2019re trying to do formatted shows as well. If a former football player likes to bake, can we do a baking show around that? We\u2019ll center it in sports, but we\u2019re just looking to tell great stories.\u201d<\/p>\n

Reflecting on the rising interest in content around sports figures, Hosmer notes: \u201cAthletes have always been wired to be private. Your private life is your private life, and then publicly, you play sports, and that is well-documented throughout the world. A lot more athletes now enjoy telling their stories on their own platforms and how they want to do it. A lot of athletes feel more comfortable sharing their stories from athlete to athlete. That\u2019s one thing I\u2019m excited about with\u00a0Diggin\u2019 Deep<\/em>. Throughout my career, I\u2019ve enjoyed watching guys in their day-to-day, their process and how they prepared for a game. Our other co-host, Justin Su\u2019a, is a process and development coach. By sharing that experience, we can help a lot of people and bring some entertainment to people. That\u2019s what we\u2019re looking to do.\u201d<\/p>\n

MoonBall is taking a platform-agnostic approach to the market, including planning for its own FAST channel. \u201cWe\u2019re partnering with leagues that are not mainstream: Major League Wiffle Ball, the Women\u2019s Football Alliance,\u201d Seratelli says. \u201cWe\u2019re trying to lift them and give them another platform for distribution so that they can reach more audiences.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Former MLB players Eric Hosmer and Anthony Seratelli on their new sports-focused production company.<\/p>\n","protected":false},"author":290,"featured_media":21053,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[79,69],"tags":[9098,9099,9100],"class_list":["post-21052","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-features","category-top-stories","tag-anthony-seratelli","tag-eric-hosmer","tag-moonball-media","pmpro-has-access"],"yoast_head":"\nMoonBall Media Brings Athletes\u2019 Lens to Sports Docs - TVREAL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvreal\/moonball-media-brings-athletes-lens-to-sports-docs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MoonBall Media Brings Athletes\u2019 Lens to Sports Docs - TVREAL\" \/>\n<meta property=\"og:description\" content=\"Former MLB players Eric Hosmer and Anthony Seratelli on their new sports-focused production company.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvreal\/moonball-media-brings-athletes-lens-to-sports-docs\/\" \/>\n<meta property=\"og:site_name\" content=\"TVREAL\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-20T12:50:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-25T15:41:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvreal\/wp-content\/uploads\/sites\/12\/2017\/07\/Seratelli-Hosmer-324.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"394\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mansha Daswani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mansha Daswani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/moonball-media-brings-athletes-lens-to-sports-docs\/\",\"url\":\"https:\/\/worldscreen.com\/tvreal\/moonball-media-brings-athletes-lens-to-sports-docs\/\",\"name\":\"MoonBall Media Brings Athletes\u2019 Lens to Sports Docs - TVREAL\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvreal\/#website\"},\"datePublished\":\"2024-03-20T12:50:59+00:00\",\"dateModified\":\"2024-03-25T15:41:28+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvreal\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvreal\/moonball-media-brings-athletes-lens-to-sports-docs\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvreal\/moonball-media-brings-athletes-lens-to-sports-docs\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/moonball-media-brings-athletes-lens-to-sports-docs\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvreal\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"MoonBall Media Brings Athletes\u2019 Lens to Sports Docs\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvreal\/\",\"name\":\"TVREAL\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvreal\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\",\"name\":\"Mansha Daswani\",\"description\":\"Mansha Daswani is the editor-in-chief and associate publisher of World Screen. 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