{"id":20668,"date":"2024-01-11T12:53:21","date_gmt":"2024-01-11T17:53:21","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvreal\/maximum-effort-channel-sets-flip-a-coin\/"},"modified":"2024-01-18T11:15:24","modified_gmt":"2024-01-18T16:15:24","slug":"maximum-effort-channel-sets-flip-a-coin","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvreal\/maximum-effort-channel-sets-flip-a-coin\/","title":{"rendered":"Maximum Effort Channel Sets Flip a C\u00f6in"},"content":{"rendered":"<p><em>Flip a C\u00f6in<\/em>, an unscripted show starring Swedish actor and filmmaker Dolph Lundgren, is set to debut on January 17 on Ryan Reynolds\u2019 Maximum Effort Channel.<\/p>\n<p>\u201cYes, I am in this show,\u201d Lundgren said. \u201cI don\u2019t quite understand why, but they tell me it will be huge in Sweden, so it must be great. Nu k\u00f6r vi! This is a dream come true. I\u2019ve loved flipping coins since I was a little kid.\u201d<\/p>\n<p>The series also features Malin \u00c5kerman. It will debut at 9:30 p.m. ET on Maximum Effort Channel, which was formed as a partnership between Fubo and Maximum Effort.<\/p>\n<p>\u201cThis show was crafted for people who love Dolph Lundgren and Malin \u00c5kerman or people who love Swedish things or people who enjoy placing wagers, a gentleman\u2019s or otherwise, as they watch television,\u201d added George Dewey, co-founder of Maximum Effort and executive producer of <em>Flip a C\u00f6in<\/em>. \u201cWe figured that pretty much covered everyone, but to be honest, we never really focus-grouped it.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Flip a C\u00f6in, an unscripted show starring Swedish actor and filmmaker Dolph Lundgren, is set to debut on January 17 on Ryan Reynolds\u2019 Maximum Effort Channel.<\/p>\n","protected":false},"author":1412,"featured_media":20708,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[8884,8885,8886,8887,6861,8888,1444],"class_list":["post-20668","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-dolph-lundgren","tag-flip-a-coin","tag-george-dewey","tag-malin-akerman","tag-maximum-effort","tag-maximum-effort-channel","tag-ryan-reynolds","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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