U.K. broadcaster Channel 4 has rolled out its first international channels, bringing the FAST services 4 Adventure and 4 Emergency to Tubi, Plex and Xumo Play.<\/p>\n
4 Adventure and 4 Emergency will deliver hundreds of hours of Channel 4 content to Tubi, Plex and Xumo Play users. 4 Adventure delivers reality and factual series around survival challenges and endurance such as Shipwrecked<\/em> and The Island with Bear Grylls<\/em>, while 4 Emergency is focused on U.K. frontline workers with shows such as 24 Hours in A&E<\/em>, Emergency Helicopter Medics<\/em>, Emergency Rescue: Air, Land & Sea<\/em> and Paramedics: On the Frontline<\/em>.<\/p>\n Alex Wall, Channel 4\u2019s head of streaming editorial for U.K. and international, noted: “Launching our first ever international channels is a pivotal moment for Channel 4 and opens up a huge range of exciting possibilities. These channels will introduce U.S. audiences to popular shows that embody our core brand values, bringing Channel 4\u2019s unique tone of voice and our rich British culture to the U.S. FAST market. It also provides a great opportunity to further diversify our revenue streams, and with more deals in the pipeline, we\u2019re really excited about this new chapter for Channel 4.<\/p>\n “Thanks to Channel 4\u2019s agile operating model, we\u2019re able to explore the potential returns and other opportunities in this fast-growing market.”<\/p>\n Samuel Harowitz, VP of content acquisitions and partnerships at Tubi, noted: “With nearly 250 channels, our FAST offering provides our viewers with a lean-back, drop-in experience, allowing them to dive deep into their obsessions\u2014from reality, to documentaries, to action and beyond. We’re thrilled to partner with Channel 4 to bring their beloved British programming to our platform, which we’re certain will entertain and captivate our audiences.”<\/p>\n Shawn Eldridge, VP of strategic alliances at Plex, commented: “With the addition of the Channel 4 depth and breadth of premium content like 4 Adventure and 4 Emergency, we\u2019re continuing to fill out the most diverse and entertaining selection of FAST channels anywhere.”<\/p>\n “The launch of Channel 4 on Xumo Play enhances our international offerings and brings uniquely British content to millions of viewers on our industry leading FAST service,” said Anthony Layser, executive director for content acquisition and programming strategy at Xumo. “Channel 4 offers a highly entertaining cultural twist with lifestyle content from reality shows and documentaries to action and drama that is certain to resonate with U.S. audiences.”<\/p>\n","protected":false},"excerpt":{"rendered":" U.K. broadcaster Channel 4 has rolled out its first international channels, bringing the FAST services 4 Adventure and 4 Emergency to Tubi, Plex and Xumo Play.<\/p>\n","protected":false},"author":290,"featured_media":20075,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[8197,8198,8199,8200,289,7126,7333,8201,7350,3545,7334],"class_list":["post-20074","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-4-adventure","tag-4-emergency","tag-alex-wall","tag-anthony-layser","tag-channel-4","tag-fast","tag-plex","tag-sam-harowitz","tag-shawn-eldridge","tag-tubi","tag-xumo-play","pmpro-has-access"],"yoast_head":"\n