{"id":19434,"date":"2023-03-17T10:47:08","date_gmt":"2023-03-17T14:47:08","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvreal\/wbd-u-s-hispanic-partners-new-aaron-sanchez-series\/"},"modified":"2023-03-17T10:47:08","modified_gmt":"2023-03-17T14:47:08","slug":"wbd-u-s-hispanic-partners-for-new-aaron-sanchez-series","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvreal\/wbd-u-s-hispanic-partners-for-new-aaron-sanchez-series\/","title":{"rendered":"WBD U.S. Hispanic Partners for New Aar\u00f3n S\u00e1nchez Series"},"content":{"rendered":"<p>Warner Bros. Discovery U.S. Hispanic has teamed with GroupM and COCINA Media for <em>El Toque de Aar\u00f3n<\/em>, starring celebrity chef Aar\u00f3n S\u00e1nchez.<\/p>\n<p>In the new culinary series, which will debut on Discovery Familia on April 17, S\u00e1nchez showcases Latino restaurants in Los Angeles that have great potential but need a little help optimizing their business.<\/p>\n<p>S\u00e1nchez will help each restaurant bring out its unique soul with a revamped menu and refreshed space. He will put his personal touch on each menu item while mentoring each restaurant\u2019s chef along the way.<\/p>\n<p>El Toque de Aar\u00f3n will air on Discovery Familia and sister network Hogar de HGTV.<\/p>\n<p>\u201cWarner Bros. Discovery\u2019s U.S. Hispanic networks continue to be regarded as leaders in the multicultural marketing space,\u201d said David Tardio, VP of integrated ad sales and marketing at Warner Bros. Discovery U.S. Hispanic. \u201cWhen brands look to better target the Latino audience segment, they come to us because of our decades of experience and our trusted insights: we know our audience, their interests and their passions. In turn, we look for the same authenticity in our partners and are thrilled for another opportunity to link up with COCINA Media and GroupM on this exciting new series.\u201d<\/p>\n<p>\u201cAt GroupM, we are proud of our ability to integrate the brands we serve into culture-defining properties like El Sabor de Aar\u00f3n while accessing premium talent and partners,\u201d said Gonzalo Del Fa, president of GroupM Multicultural. \u201cTo create a more vibrant media marketplace, it is critical that we focus our attention on enhancing media owners and properties that drive positive cultural influence. We are thrilled to be part of the journey to elevate the passions and stories that will truly resonate with consumers.\u201d<\/p>\n<p>Sarah North, chief creative officer of COCINA Media, added, \u201cWe are proud to have the recurring trust and support of some of the world\u2019s most influential partners like GroupM and Warner Bros. Discovery, allowing us to create\u2014and then continue to create\u2014premium content for U.S. Hispanic audiences. This series is particularly close to our hearts, executive produced and starring our company\u2019s co-founder Aar\u00f3n S\u00e1nchez and dedicated to the goal of uplifting Latino businesses.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Warner Bros. Discovery U.S. Hispanic has teamed with GroupM and COCINA Media for El Toque de Aar\u00f3n, starring celebrity chef Aar\u00f3n S\u00e1nchez.<\/p>\n","protected":false},"author":1412,"featured_media":19435,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[7176,7177,7178,7179,7180,7181,7182,7183],"class_list":["post-19434","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-aaron-sanchez","tag-cocina-media","tag-david-tardio","tag-el-toque-de-aaron","tag-gonzalo-del-fa","tag-groupm","tag-sarah-north","tag-warner-bros-discovery-u-s-hispanic","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WBD U.S. Hispanic Partners for New Aar\u00f3n S\u00e1nchez Series - TVREAL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvreal\/wbd-u-s-hispanic-partners-for-new-aaron-sanchez-series\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WBD U.S. Hispanic Partners for New Aar\u00f3n S\u00e1nchez Series - TVREAL\" \/>\n<meta property=\"og:description\" content=\"Warner Bros. 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