TelevisaUnivision\u2019s streaming service ViX has acquired programming from Chefclub for Hispanic households across the U.S. and Latin America.<\/p>\n
Chefclub\u2019s portfolio includes videos for digital platforms, as well as lifestyle series for Gen Z and Millennial food lovers, including Discovery<\/em>, which explores how certain ingredients are made.<\/p>\n Chefclub is also active in the kids\u2019 industry with a publishing and consumer products range and an animated series starring the Chefclub Kids mascots.<\/p>\n Bilai Joa Silar, senior VP of OTT content at TelevisaUnivision, said, \u201cFood is a passion point for Hispanic audiences and a beautiful part of our cultural DNA. We are thrilled to partner with Chefclub to bring ViX users a modern culinary entertainment experience with content that brings families together and feeds their love for food.\u201d<\/p>\n Marie-Laure Marchand, senior VP of global consumer products and business development at Chefclub, added, \u201cPartnering with ViX allows us to reach the extremely important Spanish-speaking audience in the U.S. and most of Latin America, where Chefclub content already enjoys over 1 billion monthly views. ViX is the ideal service to entertain a market segment that has enthusiastic, multi-generational food lovers with a strong tradition of sharing family moments around food. We are thrilled to be joining forces with this leading streaming service to provide more opportunities for food-based entertainment.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" TelevisaUnivision\u2019s streaming service ViX has acquired programming from Chefclub for Hispanic households across the U.S. and Latin America.<\/p>\n","protected":false},"author":1412,"featured_media":18979,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[6474,6131,6475,6476,6392,6390],"class_list":["post-18978","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-bilai-joa-silar","tag-chefclub","tag-chefclub-kids","tag-marie-laure-marchand","tag-televisaunivision","tag-vix","pmpro-has-access"],"yoast_head":"\n