{"id":17800,"date":"2022-03-17T12:06:31","date_gmt":"2022-03-17T16:06:31","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvreal\/bunimmurray-enters-jv-nft-driven-content\/"},"modified":"2022-03-17T12:06:31","modified_gmt":"2022-03-17T16:06:31","slug":"bunimmurray-enters-jv-for-nft-driven-content","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvreal\/bunimmurray-enters-jv-for-nft-driven-content\/","title":{"rendered":"Bunim\/Murray Enters JV for NFT-Driven Content"},"content":{"rendered":"<p>Bunim\/Murray Productions and Animoca-backed tech venture Virtual Arts have partnered to form Wonderfuel, an entertainment company that will produce NFT-driven unscripted content.<\/p>\n<p>Wonderfuel will roll out a slate of shows to air on traditional networks and streamers, as well as on Web 3.0 platforms. NFTs will be minted and released alongside the shows so that audiences can become NFT owners and gain access to rewards such as involvement in creative decisions, sharing in prizes and unique fan experiences.<\/p>\n<p>The sale of NFTs will provide partial or full funding of future shows.<\/p>\n<p>Bunim\/Murray President Julie Pizzi said, \u201cBunim\/Murray Productions has been creating unscripted content for three decades, and we value innovation\u2014entertainment consumption is evolving, and engaging with the audience has never been more critical to a show\u2019s success. The world of NFTs is a thrilling way to put power into the hands of the consumer, creating programming that the audience has a very real stake in, and taking some of the financial burden off the platforms. It\u2019s an exciting way for unscripted content to converge with the power of tech.\u201d<\/p>\n<p>Virtual Arts Co-Founder Ryan Jordan added, \u201cThis is a moment like never before where the fans and audience can get involved and be part of the action. We\u2019re excited to be enabling the shift that distributes more participation and more opportunity to the viewing audience.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bunim\/Murray Productions and Animoca-backed tech venture Virtual Arts have partnered to form Wonderfuel, an entertainment company that will produce NFT-driven unscripted content.<\/p>\n","protected":false},"author":1412,"featured_media":17801,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[672,6094,6095],"class_list":["post-17800","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-bunimmurray-productions","tag-virtual-arts","tag-wonderfuel","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bunim\/Murray Enters JV for NFT-Driven Content - TVREAL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvreal\/bunimmurray-enters-jv-for-nft-driven-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bunim\/Murray Enters JV for NFT-Driven Content - TVREAL\" \/>\n<meta property=\"og:description\" content=\"Bunim\/Murray Productions and Animoca-backed tech venture Virtual Arts have partnered to form Wonderfuel, an entertainment company that will produce NFT-driven unscripted content.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvreal\/bunimmurray-enters-jv-for-nft-driven-content\/\" \/>\n<meta property=\"og:site_name\" content=\"TVREAL\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-17T16:06:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvreal\/wp-content\/uploads\/sites\/12\/2017\/07\/BunimMurrayVirtualArts-0322.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"325\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jamie Stalcup\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jamie Stalcup\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/bunimmurray-enters-jv-for-nft-driven-content\/\",\"url\":\"https:\/\/worldscreen.com\/tvreal\/bunimmurray-enters-jv-for-nft-driven-content\/\",\"name\":\"Bunim\/Murray Enters JV for NFT-Driven Content - TVREAL\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvreal\/#website\"},\"datePublished\":\"2022-03-17T16:06:31+00:00\",\"dateModified\":\"2022-03-17T16:06:31+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvreal\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvreal\/bunimmurray-enters-jv-for-nft-driven-content\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvreal\/bunimmurray-enters-jv-for-nft-driven-content\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/bunimmurray-enters-jv-for-nft-driven-content\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvreal\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Bunim\/Murray Enters JV for NFT-Driven Content\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvreal\/\",\"name\":\"TVREAL\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvreal\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\",\"name\":\"Jamie Stalcup\",\"description\":\"Jamie Stalcup is the executive editor of World Screen. 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