{"id":17108,"date":"2021-11-01T10:40:58","date_gmt":"2021-11-01T14:40:58","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvreal\/sky-arts-reveals-first-ad-funded-program\/"},"modified":"2021-11-01T12:56:09","modified_gmt":"2021-11-01T16:56:09","slug":"sky-arts-reveals-first-ad-funded-program","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvreal\/sky-arts-reveals-first-ad-funded-program\/","title":{"rendered":"Sky Arts Reveals First Ad-Funded Program"},"content":{"rendered":"

Sky Arts has unveiled its first ad-funded program,\u00a0My Greatest Shot<\/em>, produced by Zinc Communicate and Tern Television.<\/p>\n

Developed in partnership with Adobe Photoshop Lightroom, My Greatest Shot<\/em> reveals the stories behind some of the world’s most iconic photographs. The photographers share their journeys and the planning and vision behind their photographs.<\/p>\n

Among the photographers featured in the six-part docuseries are Martin Parr, Emily Garthwaite, Harry Borden, Hayley Benoit, Charlie Waite and Alexandra Robins.<\/p>\n

My Greatest Shot<\/em> is Adobe’s first-ever ad-funded program in the U.K., and it is the first ad-funded commission for Zinc Media Group following the launch of its entertainment division Zinc Communicate.<\/p>\n

Phil Edgar-Jones, director of Sky Arts, commented: \u201cPhotography is about the most accessible art form but also in many ways the hardest to really nail. My Greatest Shot<\/em> is the perfect platform for some of the world\u2019s best photographers to provide some tips and inspiration for budding photographers everywhere.\u201d<\/p>\n

Simon Morris, senior director of marketing, EMEA digital media, at Adobe, added: \u201cAt Adobe, our mission is to drive creativity for all. While our tools are powerful for professionals, they\u2019re accessible to anyone with a story to tell, and Lightroom is the perfect example of this. We hope our latest partnership with Sky Arts, and the themes, creativity and personalities in the program, inspire people to try and produce their own greatest shot.\u201d<\/p>\n

Harry Bell, managing director at Tern Television, said: \u201cMy Greatest Shot<\/em> aims to inspire all of us to create great art. In a world where a camera sits in every pocket, and we snap more than ever before, how can we take those \u2018forever\u2019 shots? In this series, we follow some of the world\u2019s greatest modern photographers to reveal the tricks of their trade. It\u2019s a secret life behind the lens. How do they tell stories in a single shot about how we live, the challenges we face and the dreams we hope for? Celebrating some of the world\u2019s best photographs, we couldn\u2019t have better partners to bring this to the screen than Sky Arts and Adobe.\u201d<\/p>\n

Dominic de Terville, director of branded content and audio at Zinc Media Group, added: \u201cThis Sky Arts TV series provides Adobe with a new communications platform offering great potential for rollout to their other key markets. It\u2019s packed with consumer takeout and authentically heroes Adobe Lightroom as a key tool for any photographer. It\u2019s truly inspiring to see market-leading brands also leading the way in content-led, smart marketing communications.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Sky Arts has unveiled its first ad-funded program,\u00a0My Greatest Shot, produced by Zinc Communicate and Tern Television.<\/p>\n","protected":false},"author":1412,"featured_media":17116,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[5866,1742,4593,5867],"class_list":["post-17108","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-adobe","tag-sky-arts","tag-tern-television","tag-zinc-communicate","pmpro-has-access"],"yoast_head":"\nSky Arts Reveals First Ad-Funded Program - TVREAL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvreal\/sky-arts-reveals-first-ad-funded-program\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sky Arts Reveals First Ad-Funded Program - TVREAL\" \/>\n<meta property=\"og:description\" content=\"Sky Arts has unveiled its first ad-funded program,\u00a0My Greatest Shot, produced by Zinc Communicate and Tern Television.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvreal\/sky-arts-reveals-first-ad-funded-program\/\" \/>\n<meta property=\"og:site_name\" content=\"TVREAL\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-01T14:40:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-01T16:56:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvreal\/wp-content\/uploads\/sites\/12\/2021\/11\/MyGreatestShot-SkyArts-1121.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"338\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jamie Stalcup\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jamie Stalcup\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/sky-arts-reveals-first-ad-funded-program\/\",\"url\":\"https:\/\/worldscreen.com\/tvreal\/sky-arts-reveals-first-ad-funded-program\/\",\"name\":\"Sky Arts Reveals First Ad-Funded Program - TVREAL\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvreal\/#website\"},\"datePublished\":\"2021-11-01T14:40:58+00:00\",\"dateModified\":\"2021-11-01T16:56:09+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvreal\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvreal\/sky-arts-reveals-first-ad-funded-program\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvreal\/sky-arts-reveals-first-ad-funded-program\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/sky-arts-reveals-first-ad-funded-program\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvreal\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sky Arts Reveals First Ad-Funded Program\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvreal\/\",\"name\":\"TVREAL\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvreal\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\",\"name\":\"Jamie Stalcup\",\"description\":\"Jamie Stalcup is the executive editor of World Screen. 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