Zinc Media Group has unveiled a brand refresh for its TV labels, which includes new brand identities for Blakeway Productions, Brook Lapping and Films of Record.<\/p>\n
\u201cThese three TV labels represent a huge part of our creative heritage and an equally important part of our creative future,\u201d said Greg Sanderson, director of London Television at Zinc Media Group. \u201cTheir new brands give each label a strong, individual identity, and we are really pleased with the outcome, the modern and stylish designs and their clarity mirroring where each of the labels is heading creatively.\u201d<\/p>\n
\u201cThose new logos, coupled with the brand refresh for Tern Television and the recently launched Red Sauce brand, gives us a portfolio of brands which better illustrates to the market our labels\u2019 distinctive personalities,\u201d added Sanderson.<\/p>\n
Graphic design agency The Brightside oversaw the development of all redesigns, working alongside digital agency Beam Digital, who created new web presences for each of the Group\u2019s labels.<\/p>\n
Blakeway is the home of specialist-factual programs focusing on history, archaeology, natural history, arts and music. Brook Lapping is known for its current affairs and investigation series, while Films of Record focuses on access documentaries. Tern Television specializes in documentaries, crime, history, science, arts, adventure and lifestyle formats. These new and refreshed brand identities will sit alongside that of Red Sauce, Zinc\u2019s home of popular factual, factual entertainment and formats from London and the Regions, that was launched in fall of last year.<\/p>\n
Sanderson said: \u201cEach of our labels brings something distinctive to the market\u2014whether it\u2019s the \u2018clever pleasure\u2019 exemplified by Blakeway; Brook Lapping\u2019s ability to secure unique levels of exclusive access; Films of Record\u2019s storytelling from places you\u2019d never normally encounter; the innovation and populist integrity of Tern; or the smart, playful and entertaining Red Sauce. Our labels are also trusted by those who take part in our programming and those with whom we collaborate. We are delighted to be able to communicate our brands\u2019 propositions more clearly through their new branding.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Zinc Media Group has unveiled a brand refresh for its TV labels, which includes new brand identities for Blakeway Productions, Brook Lapping and Films of Record.<\/p>\n","protected":false},"author":1033,"featured_media":15846,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[4299,4590,4591,2533],"class_list":["post-15845","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-blakeway-productions","tag-brook-lapping","tag-films-of-record","tag-zinc-media-group","pmpro-has-access"],"yoast_head":"\n