{"id":14757,"date":"2020-07-01T09:00:14","date_gmt":"2020-07-01T13:00:14","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvreal\/worldscreen.com\/"},"modified":"2020-07-02T09:15:33","modified_gmt":"2020-07-02T13:15:33","slug":"meeting-the-factual-demand-amid-covid-19","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvreal\/meeting-the-factual-demand-amid-covid-19\/","title":{"rendered":"Meeting the Factual Demand Amid COVID-19"},"content":{"rendered":"

Mirjam Strasser, head of sales and acquisitions at Autentic Distribution, talks to <\/em>TV Real about COVID-19’s continued impact on the demand for factual content.<\/em><\/p>\n

It has been months since the coronavirus pandemic first saw cities, towns and entire countries around the world impose lockdown measures in an effort to control the spread of the virus. While restrictions are easing in certain regions, the demand for factual content\u2014which can both offer in-depth explainers on the global health crisis and a means of escape to distant lands that one can\u2019t currently physically visit\u2014remains high.<\/p>\n

\u201cIn light of people worldwide being bound to their home countries, we can clearly recognize a growing demand in genres like travel and lifestyle and wildlife,\u201d says Mirjam Strasser, head of sales and acquisitions at Autentic Distribution. \u201cIt is particularly these genres that allow people in lockdown situations to escape from their own, perhaps somewhat boring, everyday life. Virtual trips are taking the place of real holidays that became impossible because of the corona pandemic.\u201d<\/p>\n

Strasser adds, \u201cWildlife programs benefit from a similar effect. It\u2019s a privilege to be taken to remote, untouched regions of the Earth that one might not otherwise have seen with one’s own eyes. For both, 4K programs top the list.\u201d<\/p>\n

While the travel and wildlife content transports viewers away from their current quarantined situations, programs that delve into viruses and pandemics in general give it context. The demand for these latter titles is likely to hold for a while, according to Strasser, who notes that Autentic Distribution\u2019s fast-turnaround documentaries, including Corona Diarie<\/em>s, prove to be among its best sellers. On the success of the fast-turnaround docs in its catalog, which also features Blackrock\u2014The Unsettling Power of a Financial Investor<\/em>, Almighty Amazon<\/em>, The Cobalt Syndicate<\/em> and Overdosed\u2014The Opioid Crisis<\/em>, Strasser concedes, \u201cThe challenge here is, of course, their short shelf life.\u201d<\/p>\n

Regardless of the factual sub-genre or the time it takes to bring a project from conception to completion, broadcasters and streamers have vacant slots awaiting fresh content. \u201cChannels are opening new factual slots to substitute sports events that don\u2019t take place on their originally planned dates and live shows that were canceled due to the coronavirus pandemic,\u201d explains Strasser. Fortunately, Autentic Distribution was prepared with documentaries in the pipeline\u2014both from the Autentic label and producers whose programs the company distributes\u2014for which shooting had been completed pre-pandemic.<\/p>\n

\u201cSince post-production is not suffering badly from the global shutdown, those productions can luckily be finalized,\u201d says Strasser. \u201cIt really plays into our hands now that we acquired so many new high-quality productions at the beginning of the year. Thus, we are lucky to have upcoming releases during the summer.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Mirjam Strasser, head of sales and acquisitions at Autentic Distribution, talks about COVID-19’s continued impact on the demand for factual content.<\/p>\n","protected":false},"author":1033,"featured_media":14758,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[68,69],"tags":[849],"class_list":["post-14757","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-profiles","category-top-stories","tag-autentic-distribution","pmpro-has-access"],"yoast_head":"\nMeeting the Factual Demand Amid COVID-19 - TVREAL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvreal\/meeting-the-factual-demand-amid-covid-19\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meeting the Factual Demand Amid COVID-19 - TVREAL\" \/>\n<meta property=\"og:description\" content=\"Mirjam Strasser, head of sales and acquisitions at Autentic Distribution, talks about COVID-19's continued impact on the demand for factual content.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvreal\/meeting-the-factual-demand-amid-covid-19\/\" \/>\n<meta property=\"og:site_name\" content=\"TVREAL\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-01T13:00:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-07-02T13:15:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvreal\/wp-content\/uploads\/sites\/12\/2017\/07\/factual-demand.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"337\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chelsea Regan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chelsea Regan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/meeting-the-factual-demand-amid-covid-19\/\",\"url\":\"https:\/\/worldscreen.com\/tvreal\/meeting-the-factual-demand-amid-covid-19\/\",\"name\":\"Meeting the Factual Demand Amid COVID-19 - TVREAL\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvreal\/#website\"},\"datePublished\":\"2020-07-01T13:00:14+00:00\",\"dateModified\":\"2020-07-02T13:15:33+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvreal\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvreal\/meeting-the-factual-demand-amid-covid-19\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvreal\/meeting-the-factual-demand-amid-covid-19\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/meeting-the-factual-demand-amid-covid-19\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvreal\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Meeting the Factual Demand Amid COVID-19\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvreal\/\",\"name\":\"TVREAL\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvreal\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\",\"name\":\"Chelsea Regan\",\"description\":\"Chelsea Regan is the managing editor of World Screen. 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