ITV America has signed an overall deal with Nobody\u2019s Hero, a new production label launched by Christopher Potts and Jonty Nash.<\/p>\n
Per the overall deal with ITV America, Potts and Nash will create, develop and produce projects alongside the ITV team, with access to the company\u2019s scale and infrastructure. The former Magical Elves colleagues were the creative minds behind such unscripted titles as Nailed It<\/em> and Sugar Rush<\/em> for Netflix, as well as the U.K.\u2019s Made in Chelsea<\/em>. They launched Nobody\u2019s Hero in January 2020 and have since set original unscripted projects with Netflix, Quibi, HISTORY and Nat Geo WILD.<\/p>\n ITV America CEO David George said: “Chris and Jonty’s out-of-the-box approach to IP and format creation in the U.S., with a particular focus on streaming, is just one of many places we’re headed with ITV America. We welcome their refreshingly singular style and look forward to helping build Nobody’s Hero into a powerhouse label within our portfolio.”<\/p>\n Potts and Nash added: “It\u2019s been famously said that, in Hollywood, \u2018nobody knows anything.\u2019 That includes us, but we’ve managed to make a few good guesses so far\u2014and this deal with ITV America allows us to continue to do that, alongside a top-class, immensely supportive production and operations team.”<\/p>\n","protected":false},"excerpt":{"rendered":" ITV America has signed an overall deal with Nobody\u2019s Hero, a new production label launched by Christopher Potts and Jonty Nash.<\/p>\n","protected":false},"author":1033,"featured_media":14734,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[1128,4988],"class_list":["post-14733","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-itv-america","tag-nobodys-hero","pmpro-has-access"],"yoast_head":"\n