{"id":14545,"date":"2020-05-13T09:00:07","date_gmt":"2020-05-13T13:00:07","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvreal\/worldscreen.com\/"},"modified":"2020-05-14T09:33:45","modified_gmt":"2020-05-14T13:33:45","slug":"exploring-new-programming-hooks-amid-covid-19","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvreal\/exploring-new-programming-hooks-amid-covid-19\/","title":{"rendered":"Exploring New Programming Hooks Amid COVID-19"},"content":{"rendered":"<p><em>As COVID-19 is creating shifts in demand around the world, Isabelle Graziadey, Terranoa\u2019s VP of international co-productions and distribution, talks to <\/em>TV Real<em>\u00a0about celebrating the company\u2019s 20th anniversary amid the coronavirus pandemic, as well as its new strategies and offerings to satisfy broadcasters and consumers alike.<\/em><\/p>\n<p>Terranoa, a part of Gedeon Media Group, has been a player on the international stage in the factual genre for 20 years. Coming onboard projects as a consultant early on to help shape them for global audiences and seek co-production and prebuy partners, the company has learned that the best way to cut through the crowded market is collaboration between the creative community and the distribution business.<\/p>\n<p>\u201cThis was certainly not the kind of 20-year birthday present we expected, but like everyone in this industry, we knew we had to adapt to the new situation, trying to sense where the short-term needs would be,\u201d says Graziadey. \u201cSo we refocused our sales and marketing efforts to offer our titles under new programming hooks and thematics that we felt were in demand.\u201d Looking to fill the void created by the cancellations of the Cannes Film Festival and Tokyo Olympics, Terranoa moved to highlight its movie-related biopics as well as its <em>Legend of the Palme d\u2019Or<\/em> title. Further, the company created an \u201cAnti-Corona Lineup\u201d featuring travel and cooking series such as <em>Planet Chef<\/em>.<\/p>\n<p>\u201cAt a time when viewers are forced to spend more time at home, watching documentaries is a simple and accessible way to escape and broaden their horizons,\u201d says Graziadey. \u201cFactual content has a role to play to respond to the crisis by offering content that entertains while educating and that helps people travel in their mind and fill their hunger for meaningful content. In that sense, this crisis re-establishes the core values and the DNA of what factual is about.\u201d<\/p>\n<p>Every year, Terranoa counts roughly 30 new titles in its catalog, developing over the years relationships with producers in France and around the world who create specialist-factual content across science, history, nature, wildlife, the arts and biopics. Among its recent success stories is the quick-turnaround event film <em>Saving Notre Dame<\/em>, which premiered on France 2 in April, and <em>Pompeii Rising<\/em>.<\/p>\n<p>\u201cThe production of <em>Pompeii Rising<\/em> took three years to come to life with a full year of preliminary access talks and development and two years shooting,\u201d reveals Graziadey, noting that the film sold into France and Germany and will air in a dozen other territories on linear channels such as RTBF, RTS, SBS, SVT, RAI, NHK, CCTV, Ceska TV, Planete + France, RSI, VRT, VIASAT and MTVA Hungary. Terranoa is also hoping to find a home for the doc in Spain and Korea. \u201cPompeii has fueled the imagination of viewers for generations with its tragic and brutal ending at the height of its glory in 79 AD. It is the most-visited [Ancient Roman city] with its overall well-preserved structure and amazingly beautiful artifacts,\u201d Graziadey says, explaining the global appeal of <em>Pompeii Rising<\/em>. \u201cBeing there to capture for the first time new archeological finds in an unexplored part of the site is already a good teaser for the audience, and even more so when this helps reconstruct real life from the past as if we had been there.\u201d<\/p>\n<p>Whether it\u2019s documentaries about historical events like <em>Pompeii Rising<\/em> or fast-turnaround films about modern newsmaking events like <em>Saving Notre Dame,<\/em> or series that transport viewers out of their living rooms and into the kitchens of celebrity chefs or on the travels of notable culture explorers, factual programming can play a key role in any broadcaster or platform\u2019s slate\u2014especially with people spending more time in front of the TV during the global pandemic.<\/p>\n<p>\u201cInvesting in factual seems a safe bet,\u201d says Graziadey. \u201cThe COVID-19 crisis has also created a shortage in renewable franchises and long-running series that had to stop production. This is becoming an issue and adds on to the closure of many post-production and dubbing facilities, which will have an impact on the programming of many channels and platforms in the near future. Will this benefit the factual genre and bring more variety in what viewers can see? This remains to be seen. But after 20 years of Terranoa\u2019s moto\u2014\u2018In doc we trust\u2019\u2014we remain confident.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Isabelle Graziadey, Terranoa\u2019s VP of international co-productions and distribution, talks about celebrating the company\u2019s 20th anniversary amid the coronavirus pandemic, as well as its new strategies and offerings to satisfy broadcasters and consumers alike.<\/p>\n","protected":false},"author":1033,"featured_media":14546,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[68,69],"tags":[4921,281],"class_list":["post-14545","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-profiles","category-top-stories","tag-isabelle-graziadey","tag-terranoa","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Exploring New Programming Hooks Amid COVID-19 - TVREAL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvreal\/exploring-new-programming-hooks-amid-covid-19\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exploring New Programming Hooks Amid COVID-19 - TVREAL\" \/>\n<meta property=\"og:description\" content=\"Isabelle Graziadey, Terranoa\u2019s VP of international co-productions and distribution, talks about celebrating the company\u2019s 20th anniversary amid the coronavirus pandemic, as well as its new strategies and offerings to satisfy broadcasters and consumers alike.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvreal\/exploring-new-programming-hooks-amid-covid-19\/\" \/>\n<meta property=\"og:site_name\" content=\"TVREAL\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-13T13:00:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-05-14T13:33:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvreal\/wp-content\/uploads\/sites\/12\/2017\/07\/Planet-Chef_zachary-gaviller.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"463\" \/>\n\t<meta property=\"og:image:height\" content=\"270\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chelsea Regan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chelsea Regan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/exploring-new-programming-hooks-amid-covid-19\/\",\"url\":\"https:\/\/worldscreen.com\/tvreal\/exploring-new-programming-hooks-amid-covid-19\/\",\"name\":\"Exploring New Programming Hooks Amid COVID-19 - TVREAL\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvreal\/#website\"},\"datePublished\":\"2020-05-13T13:00:07+00:00\",\"dateModified\":\"2020-05-14T13:33:45+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvreal\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvreal\/exploring-new-programming-hooks-amid-covid-19\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvreal\/exploring-new-programming-hooks-amid-covid-19\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/exploring-new-programming-hooks-amid-covid-19\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvreal\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Exploring New Programming Hooks Amid COVID-19\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvreal\/\",\"name\":\"TVREAL\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvreal\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\",\"name\":\"Chelsea Regan\",\"description\":\"Chelsea Regan is the managing editor of World Screen. 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