Discovery, Inc. has hired Lisa Holme, who previously spent nearly ten years at Hulu, as group senior VP of content and commercial strategy for direct-to-consumer.<\/p>\n
The newly created role will see Holme take on responsibility for setting the content strategy for Discovery\u2019s DTC products in the U.S., including <\/span>the curation, commissioning and acquisition of content. Holme<\/span>\u00a0will also manage commercial strategy, with a specific focus on distribution partners in alignment with Discovery\u2019s ad sales teams.<\/p>\n Holme is based at Discovery\u2019s Los Angeles office and reports directly to Peter Faricy, Discovery\u2019s CEO for global direct-to-consumer.<\/p>\n \u201cLisa brings an impressive track record of success in content to Discovery and will be a key leader as we scale our direct-to-consumer businesses,\u201d said Faricy. \u201cLisa\u2019s leadership of our DTC content strategy and commercial partnerships will further bolster Discovery\u2019s position as the leader in unscripted entertainment across all platforms.\u201d<\/span><\/p>\n \u201cDiscovery has excelled at delivering unique and entertaining content to a global fan-base of customers,\u201d said Holme. \u201cI\u2019m thrilled to join the team at this exciting moment as the company expands its direct-to-consumer presence, building on its success with additional high-quality programming that will reach consumers in a range of compelling, new ways.\u201d<\/p>\n Previously, Holme was at Hulu for nearly a decade, holding senior leadership positions, including leading development of Hulu\u2019s international expansion strategy and business plan. In her prior role as VP of content acquisition, Holme was responsible for Hulu\u2019s content strategy and licensing.<\/p>\n","protected":false},"excerpt":{"rendered":" Discovery, Inc. has hired Lisa Holme, who previously spent nearly ten years at Hulu, as group senior VP of content and commercial strategy for direct-to-consumer.<\/p>\n","protected":false},"author":350,"featured_media":14182,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[82,4742],"class_list":["post-14181","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-discovery","tag-lisa-holme","pmpro-has-access"],"yoast_head":"\n