{"id":14096,"date":"2020-02-11T10:52:55","date_gmt":"2020-02-11T15:52:55","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvreal\/insight-tv-unveils-new-cross-platform-brand-identity\/"},"modified":"2020-02-11T10:53:15","modified_gmt":"2020-02-11T15:53:15","slug":"insight-tv-unveils-new-cross-platform-brand-identity","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvreal\/insight-tv-unveils-new-cross-platform-brand-identity\/","title":{"rendered":"Insight TV Unveils New Cross-Platform Brand Identity"},"content":{"rendered":"

The millennial-focused broadcaster and content creator Insight TV has launched a brand-new visual identity across its linear and digital channels, as well as its social media platforms.<\/p>\n

The new identity was created to help unify the company\u2019s expanding portfolio of multiplatform channels. Insight TV\u2019s new visual brand identity was conceived and executed in collaboration with design studio CapeRock.<\/p>\n

In addition to its primary brand Insight TV, which is focused on storytelling for its core millennial audience and is currently available in 45 countries around the world, the company has also launched the genre-specific channels inWonder, a unique perspective on science and technology, and inTrouble, offering action, excitement and thrilling experiences. inShort, a short-form, ad-supported streaming service is soon to be launched as well. inWonder and inTrouble are available on Stirr in the U.S. and Samsung TV Plus in the U.K., Spain and Germany. In the U.S. and Canada, inWonder is also available on Samsung TV Plus.<\/p>\n

\u201cFrom the start, it has been our goal to make Insight TV accessible to our audience no matter how or where they want to consume our content and to support the needs of our distribution partners,\u201d noted Graeme Stanley, chief commercial officer at Insight TV. \u201cNow, with a suite of channels that address specific interests while still having the same core brand values and millennial focus, we wanted a visual brand identity that reflected that cohesion as we grow our business across a number of business verticals, including our programming sales and co-production businesses.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

The millennial-focused broadcaster and content creator Insight TV has launched a brand-new visual identity across its linear and digital channels, as well as its social media platforms.<\/p>\n","protected":false},"author":1049,"featured_media":14097,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[3340],"class_list":["post-14096","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-insight-tv","pmpro-has-access"],"yoast_head":"\nInsight TV Unveils New Cross-Platform Brand Identity - TVREAL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvreal\/insight-tv-unveils-new-cross-platform-brand-identity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Insight TV Unveils New Cross-Platform Brand Identity - TVREAL\" \/>\n<meta property=\"og:description\" content=\"The millennial-focused broadcaster and content creator Insight TV has launched a brand-new visual identity across its linear and digital channels, as well as its social media platforms.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvreal\/insight-tv-unveils-new-cross-platform-brand-identity\/\" \/>\n<meta property=\"og:site_name\" content=\"TVREAL\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-11T15:52:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-11T15:53:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvreal\/wp-content\/uploads\/sites\/12\/2017\/07\/Insight-TV-logo-220.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"357\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alison Skilton\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alison Skilton\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/insight-tv-unveils-new-cross-platform-brand-identity\/\",\"url\":\"https:\/\/worldscreen.com\/tvreal\/insight-tv-unveils-new-cross-platform-brand-identity\/\",\"name\":\"Insight TV Unveils New Cross-Platform Brand Identity - TVREAL\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvreal\/#website\"},\"datePublished\":\"2020-02-11T15:52:55+00:00\",\"dateModified\":\"2020-02-11T15:53:15+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvreal\/#\/schema\/person\/f590d4d1481b8cce2a066e89197c7550\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvreal\/insight-tv-unveils-new-cross-platform-brand-identity\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvreal\/insight-tv-unveils-new-cross-platform-brand-identity\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/insight-tv-unveils-new-cross-platform-brand-identity\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvreal\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Insight TV Unveils New Cross-Platform Brand Identity\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvreal\/\",\"name\":\"TVREAL\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvreal\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/#\/schema\/person\/f590d4d1481b8cce2a066e89197c7550\",\"name\":\"Alison Skilton\",\"description\":\"Alison Skilton is an associate editor of World Screen. 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