{"id":13034,"date":"2019-07-03T09:00:28","date_gmt":"2019-07-03T13:00:28","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvreal\/worldscreen.com\/"},"modified":"2019-07-08T13:30:47","modified_gmt":"2019-07-08T17:30:47","slug":"jon-taffer-transforms-couples-in-3-balls-marriage-rescue","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvreal\/jon-taffer-transforms-couples-in-3-balls-marriage-rescue\/","title":{"rendered":"Jon Taffer Transforms Couples in 3 Ball\u2019s Marriage Rescue"},"content":{"rendered":"

Ross Weintraub, 3 Ball Entertainment CEO and <\/em>Marriage Rescue executive producer, talks to <\/em>TV Real about the <\/em>Bar Rescue spin-off.<\/em><\/p>\n

Jon Taffer has swanned into more than 150 struggling watering holes, whipping them into shipshape with his brutal honesty and exacting demands over the course of Bar Rescue<\/em>\u2019s six-season run. This summer, Taffer has turned his sights\u2014and uncanny ability to right messes of peoples’ own making\u2014away from sticky bar floors and toward failing marriages in the 3 Ball Entertainment franchise-making spin-off Marriage Rescue<\/em>.<\/p>\n

Over the years, Bar Rescue<\/em> has appealed to audiences not solely for the curious fly-on-the-wall attraction of seeing Taffer\u2019s blustery approach that\u2019s equal parts abrasive and compassionate, but also for the rooting interest the show provides viewers as they see the down-on-their-luck bar owners get another shot at running a viable business.<\/p>\n

Bar Rescue<\/em> is “a series about second chances,” says \u00a0Weintraub. “We’re rooting for them to turn things around and overcome whatever adversity they’re facing. So, at the core of each episode is an underdog story with real heart behind it. And there’s a lot at stake.”<\/p>\n

In Marriage Rescue<\/em>, with married couples giving a last-ditch effort to find a reason to stay together, there\u2019s even more at stake for audiences to invest in. Yet despite the winning formulas at the center of both Bar<\/em> and Marriage<\/em>, without \"***Image***\"Taffer and the power of his personality to stage rousing rescues, a crucial element would no doubt be missing.<\/p>\n

\u201cHe\u2019s direct, brutally honest and has no patience for excuses,\u201d says Weintraub. \u201cIt\u2019s satisfying for viewers to see someone be so unapologetic when identifying problems and calling people out on their BS\u2014doing whatever\u2019s necessary to get the job done. At the end of the day, he really cares about these people and wants them to succeed.\u201d<\/p>\n

And, as Weintraub sees it, mending fractured relationships requires a similar skillset to getting bars back on their feet and fits perfectly into Taffer\u2019s wheelhouse, with almost half of the establishments he\u2019s saved on Bar Rescue<\/em> involving some sort of partnership. Alongside witnessing the physical renovation of a bar that emerges from Taffer\u2019s unorthodox boot camp poised and positioned to turn a profit, viewers have seen the changes in the bar owners themselves, who hopefully walk away with a new mindset and better partnerships to take their business into the future.<\/p>\n

It\u2019s this latter aspect of the show that provides a pivot point for Taffer\u2019s most recent gig as a marriage counselor transforming troubled unions into ones set up for newfound wedded bliss. While the bars are gone in Marriage Rescue<\/em>, very much still present is Taffer\u2019s signature approach to solving a crisis. \u201cJon doesn\u2019t claim to be a couples\u2019 therapist, and we address early in the show that this series is for people who have tried traditional therapy and haven\u2019t found success,\u201d says Weintraub.<\/p>\n

Each episode of Marriage Rescue<\/em> sees Taffer counsel two separate couples on the issues that have driven a wedge into their relationship and threaten to split them up for good. In order to find the right couples for Marriage Rescue<\/em> that would engage audiences and stand a true chance at a meaningful and affecting transformation, 3 Ball Entertainment took its vetting seriously.<\/p>\n

\u201cWe\u2019re looking for people who have genuine problems, but also genuinely want to overcome them and continue their lives together,\u201d says Weintraub. \u201cIt\u2019s a major red flag if a couple doesn\u2019t seem to have any interest in resolving their issues. Indifference isn\u2019t entertaining, and it offers Taffer nothing to work with. When looking at a bar (and its owner), the major problems are usually fairly easy to identify. However, when speaking to couples about their relationships, the real issues aren’t so black and white. Sometimes couples don’t want to share the full story, and other times, they think they know what their problems are when in reality, it’s something else entirely.”<\/p>\n

Ramping up the intensity of the process\u2014and giving Taffer a bit more oversight of the couples he\u2019s aiming to reboot\u2014the marital boot camp takes place in the Caribbean, far away from the distractions of the pairs\u2019 everyday lives.\u00a0This provides Taffer “a level of control over the process that he wouldn’t have if we simply visited each couple’s home,” says Weintraub. “He’s able to shape their entire week without certain \u2018daily life’ distractions derailing his work.”<\/p>\n

During the week, the couples are set specially tailored tasks that are designed by Taffer and Marriage Rescue<\/em>\u2019s production team to root out the problems within their marriage. As part of their counseling, each couple goes through a \u201cRelationship Stress Test\u201d that\u2019s taken at the outset of the trip and a \u201cRelationship Improvement Test\u201d that occurs later on in the process.<\/p>\n

\u201cBoth sets of challenges force the couples to step outside of their comfort zones, by placing them in extreme scenarios in which they must work together and support one another,\u201d explains Weintraub. While the first serves as a diagnostic, the second is a progress report that helps the couples\u2014and Taffer\u2014continue on the way to harmony. After all, they are operating on a tight timeline. \u201cJon has a week to invoke change in a couple that\u2019s been married for years and already set in their ways. It\u2019s no easy feat.\u201d<\/p>\n

With the addition of Marriage<\/em>, Rescue<\/em> is now a bona fide Taffer-led franchise. If Taffer\u2019s turn as a marriage counselor proves even marginally as successful as his stint as a bar savior, it\u2019s not out of the question that the newly established franchise could expand. What else could Taffer try his hand in rescuing? \u201cReally anything and everything,\u201d says Weintraub. \u201cJon will get results in whatever scenario you put him in. You have a problem with your child not eating? Bring Jon over for dinner, and by the end of the meal, your kids will be eating their greens.\u201d So, Picky Eater Rescue<\/em> next?<\/p>\n

Weintraub added that should an exciting and appropriate prospect emerge, 3 Ball Entertainment would be more than willing to explore the possibility because it would get at what the company does best: telling stories of transformation. “One of the hallmarks of our company has been \u2018transformation,\u2019” Weintraub says. “That core element can take on a different form for different projects, and of course, it’s front and center in Bar<\/em> and Marriage Rescue<\/em>.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Ross Weintraub, 3 Ball Entertainment CEO and Marriage Rescue executive producer, talks about the Bar Rescue spin-off.<\/p>\n","protected":false},"author":1033,"featured_media":13035,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[68,69],"tags":[279,3906,3718,3905],"class_list":["post-13034","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-profiles","category-top-stories","tag-3-ball-entertainment","tag-bar-rescue","tag-jon-taffer","tag-ross-weintraub","pmpro-has-access"],"yoast_head":"\nJon Taffer Transforms Couples in 3 Ball\u2019s Marriage Rescue - TVREAL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvreal\/jon-taffer-transforms-couples-in-3-balls-marriage-rescue\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jon Taffer Transforms Couples in 3 Ball\u2019s Marriage Rescue - TVREAL\" \/>\n<meta property=\"og:description\" content=\"Ross Weintraub, 3 Ball Entertainment CEO and Marriage Rescue executive producer, talks about the Bar Rescue spin-off.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvreal\/jon-taffer-transforms-couples-in-3-balls-marriage-rescue\/\" \/>\n<meta property=\"og:site_name\" content=\"TVREAL\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-03T13:00:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-08T17:30:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvreal\/wp-content\/uploads\/sites\/12\/2017\/07\/2019-07-02-Jon-Taffer-Marriage-Rescue.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"298\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chelsea Regan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chelsea Regan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/jon-taffer-transforms-couples-in-3-balls-marriage-rescue\/\",\"url\":\"https:\/\/worldscreen.com\/tvreal\/jon-taffer-transforms-couples-in-3-balls-marriage-rescue\/\",\"name\":\"Jon Taffer Transforms Couples in 3 Ball\u2019s Marriage Rescue - TVREAL\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvreal\/#website\"},\"datePublished\":\"2019-07-03T13:00:28+00:00\",\"dateModified\":\"2019-07-08T17:30:47+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvreal\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvreal\/jon-taffer-transforms-couples-in-3-balls-marriage-rescue\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvreal\/jon-taffer-transforms-couples-in-3-balls-marriage-rescue\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/jon-taffer-transforms-couples-in-3-balls-marriage-rescue\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvreal\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Jon Taffer Transforms Couples in 3 Ball\u2019s Marriage Rescue\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvreal\/\",\"name\":\"TVREAL\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvreal\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvreal\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\",\"name\":\"Chelsea Regan\",\"description\":\"Chelsea Regan is the managing editor of World Screen. 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