{"id":11994,"date":"2018-12-19T08:11:06","date_gmt":"2018-12-19T13:11:06","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvreal\/worldscreen.com\/"},"modified":"2018-12-20T09:42:50","modified_gmt":"2018-12-20T14:42:50","slug":"twofour-rights-holly-hodges-talks-staying-power","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvreal\/twofour-rights-holly-hodges-talks-staying-power\/","title":{"rendered":"Twofour Rights\u2019 Holly Hodges Talks Staying Power"},"content":{"rendered":"

Holly Hodges, the head of sales operations and VP of sales for Australia, New Zealand, North America, the U.K. and Ireland at Twofour Rights, talks to <\/em>TV Real about some of the long-running successes in the company’s catalog.<\/em><\/p>\n

It’s no easy feat for a series to be successful season after season, but Twofour Rights seems to have cracked the code with a number of unscripted titles in its catalog, from the lighter end of factual entertainment to the more serious factual content.<\/p>\n

\u201cTwofour Rights continues to offer flexible and innovative shows,\u201d says Hodges. \u201cWe deliver adaptable programming that rolls out across the globe but also has the scope to be truly relevant to viewers internationally.\u201d<\/p>\n

Headed into its 15th installment is The Hotel Inspector<\/em>\u2014led by hotelier Alex Polizzi\u2014which is one of the longest-running and most successful titles on Channel 5 in the U.K. \u201cThe last season reached more than 40 percent over the slot average, and it brings\u00a0new audiences year on year,\u201d says Hodges. \u201cIt\u2019s a format that works for both daytime or prime time, in the U.K. or internationally, and continues to attract great audiences through new episodes, VOD and repeats.\u201d<\/p>\n

Born to Kill<\/em> has been around for seven seasons, with the show securing sales in more than 100 territories around the globe. \u201cIt was a true breakthrough title for us,\u201d says Hodges. \u201cWe can offer volume as well as proven ratings success and critical acclaim.\u201d<\/p>\n

Extreme Cake Makers<\/em> is launching a fourth season in the U.K. The series \u201cis more entertainment-focused, with food at its heart and some very likable characters, delivering broadcasters volume and flexibility to schedule,\u201d says Hodges. \u201cIt\u2019s another great traveler in our catalog, with more than 100 territories that\u00a0have acquired rights.\u201d<\/p>\n

Also a long-runner for Twofour Rights is the Impossible<\/em> franchise. \u201cImpossible Engineering<\/em> was originally picked up by Discovery\u2019s Science Channel in the U.S. and UKTV in the U.K. for its Yesterday channel, and quickly became a global hit,\u201d says Hodges. \u201cNow with a combination of six seasons, including our spin-off Impossible Railways<\/em>, spanning 48 episodes and sales to over 120 territories worldwide, it bridges well with the more fact-ent appeal of our catalog.\u201d<\/p>\n

Then there is the Weekender <\/em>constructed-reality brand, which recently returned for a seventh installment as part of ITV’s double-season recommission. \u201cSocial media has played a key part in the success of this show, and it\u2019s an integral part of our promotion to mount a 360-degree campaign, especially for this particular genre,\u201d says Hodges.<\/p>\n

According to Hodges, returning series are appealing because they provide buyers with both volume and flexibility. She notes that the company offers up \u201ccombinations of lighter factual-entertainment shows and the more serious factual, both of which are long-running returning formats that clients can build into their schedules.\u201d<\/p>\n

In order to increase the chances that a show will come back season after season, Hodges notes the importance of having universal themes and relatable subject matter. \u201cBut I also think it\u2019s about us offering a very clear promise in our expertise\u2014our ability to deliver in defined genres,\u201d she says. \u201cBuyers often want to return because they know Twofour is focused on delivering for the international audience from the very beginning. We\u2019re offering stripped, high volume and, most importantly, cost-effective programming.\u201d<\/p>\n

Another crucial element for longevity is getting commitments from strong on-screen talent. Hodges cites, as an example, The Hotel Inspector<\/em>\u2019s Polizzi, who \u201ccombines credible business advice with a no-nonsense approach and natural charm,\u201d she says. But once you secure a top-notch presenter, how do you ensure that they stick around? There has to be \u201ctrust that they will be represented truthfully. Also, once a show\u2019s re-commissioned, it gives talent that added assurance.\u201d<\/p>\n

Hodges adds: \u201cCreativity is\u2014and I hope will always remain\u2014at the core of television and good product does stand out to buyers…. So if the content\u2019s right, it will appeal and find a place in their schedules.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

The head of sales operations and VP of sales for Australia, New Zealand, North America, the U.K. and Ireland talks about some of the long-running successes in the company’s catalog.<\/p>\n","protected":false},"author":479,"featured_media":11995,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[68,69],"tags":[3330,460],"class_list":["post-11994","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-profiles","category-top-stories","tag-holly-hodges","tag-twofour-rights","pmpro-has-access"],"yoast_head":"\nTwofour Rights\u2019 Holly Hodges Talks Staying Power - TVREAL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvreal\/twofour-rights-holly-hodges-talks-staying-power\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Twofour Rights\u2019 Holly Hodges Talks Staying Power - 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