{"id":11297,"date":"2018-06-01T10:35:00","date_gmt":"2018-06-01T14:35:00","guid":{"rendered":"http:\/\/worldscreen.com\/tvreal\/corus-twitter-partner-short-form-content\/"},"modified":"2018-06-01T10:46:04","modified_gmt":"2018-06-01T14:46:04","slug":"corus-twitter-partner-for-short-form-content","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvreal\/corus-twitter-partner-for-short-form-content\/","title":{"rendered":"Corus &#038; Twitter Partner for Short-Form Content"},"content":{"rendered":"<p>Corus Entertainment and Twitter have struck up a partnership for new short-form series targeted to a millennial audience.<\/p>\n<p>The new series focus on trends across food, entertainment and pop culture. The idea is to marry premium content with social conversation and engagement.<\/p>\n<p><em>#OneDirtyDish<\/em> is a Twitter series that features Food Network Canada\u2019s celebrity chefs creating easy weeknight meals all in one pot using ingredients selected by Twitter\u2019s audience via polls.<em> #TrendingTonight<\/em> comes from the stars of <em>Entertainment Tonight Canada<\/em>. It&#8217;s a twice-weekly roundup of the biggest news in entertainment. Corus and Twitter also have a third short-form concept currently in development: <em>#ThisIsViral<\/em> (working title), a daily live and interactive series that dives into top Twitter trending stories.<\/p>\n<p>\u201cThis is the perfect time to partner on short-form series with the social powerhouse that is Twitter,\u201d said Dervla Kelly, the VP of social media and communications at Corus Entertainment. \u201cThere is already an insatiable appetite for Corus\u2019 content\u2014we saw more than four billion views of our social content last year alone, with incredible engagement rates. Pairing our strong brands and expertise in content creation with Twitter\u2019s strength in generating social conversations, these new series are certain to be a hit.\u201d<\/p>\n<p>\u201cWe look forward to partnering with Corus on this homegrown content that&#8217;s sure to be a hit with Twitter users across Canada,\u201d said Michael Palombo, head of entertainment partnerships at Twitter Canada. \u201cMore than three-quarters of Canadians on Twitter are interested in entertainment content related to television and film. With this new partnership, we\u2019ll be giving Canadians fresh viewing experiences in these areas and for our agency and brand partners, new opportunities to work together on original campaigns and strategies.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Corus Entertainment and Twitter have struck up a partnership for new short-form series targeted to a millennial audience.<\/p>\n","protected":false},"author":350,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[249,2981],"class_list":["post-11297","post","type-post","status-publish","format-standard","","category-top-stories","tag-corus-entertainment","tag-twitter","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Corus &amp; Twitter Partner for Short-Form Content - TVREAL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvreal\/corus-twitter-partner-for-short-form-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Corus &amp; 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