{"id":10288,"date":"2017-06-27T12:26:31","date_gmt":"2017-06-27T16:26:31","guid":{"rendered":"http:\/\/worldscreen.com\/tvreal\/paramount-network-viacom-velocity-team-with-indigenous-media\/"},"modified":"2017-06-27T13:07:38","modified_gmt":"2017-06-27T17:07:38","slug":"paramount-network-viacom-velocity-team-with-indigenous-media","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvreal\/paramount-network-viacom-velocity-team-with-indigenous-media\/","title":{"rendered":"Paramount Network, Viacom Velocity Team with Indigenous Media"},"content":{"rendered":"<p>The upcoming Paramount Network (currently branded as Spike) and Viacom Velocity have partnered with Indigenous Media to develop, produce and socially distribute native episodes of <em>60 Second Docs<\/em>.<\/p>\n<p>Indigenous Media\u2019s short-documentary franchise will showcase an untold story or element relating to Paramount Network\u2019s slate of new scripted or unscripted originals. The short-form docs are intended to enhance the viewer experience and provide opportunities for advertiser integration. Among the first projects will be <em>Waco\u00a0<\/em>and\u00a0<em>American Woman,<\/em>\u00a0both featuring star-studded casts. The series is available across social media platforms, including Facebook, Instagram, Snapchat, Twitter and YouTube. The collaboration follows the successful premiere of a special episode of\u00a0<em>60 Second Docs<\/em>\u00a0promoting Spike\u2019s six-part documentary series\u00a0<em>TIME: The Kalief Browder Story.<\/em><\/p>\n<p>\u201cThis deal continues Velocity\u2019s ongoing commitment to develop partnerships with the most relevant, socially native content creators to work side-by-side with our own creative teams to build original branded content formats,\u201d said Thomas De Napoli, the senior director of content and platform strategy at Viacom Velocity. \u201cNot only does the <em>60 Second Docs<\/em> format allow us to create branded content for advertisers,\u00a0but it\u00a0also\u00a0enables us to promote our own networks and strategically distribute this content across social media.\u201d<\/p>\n<p>\u201cWe are constantly looking for opportunities to expand the reach of the <em>60 Second Docs<\/em> brand and format and believe that by working with Viacom Velocity, we can demonstrate the power of original premium short-form content as a vehicle for brand and series promotion,\u201d said Jake Avnet, the COO of Indigenous Media. \u201cThere is clearly a thirst for bite-sized content, and we believe the Paramount Network properties lend themselves to the creation of authentic, provocative viral video for the connected generation.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The upcoming Paramount Network (currently branded as Spike) and Viacom Velocity have partnered with Indigenous Media to develop, produce and socially distribute native episodes of 60 Second Docs.<\/p>\n","protected":false},"author":477,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[2308,2309,2093,2310],"class_list":["post-10288","post","type-post","status-publish","format-standard","","category-top-stories","tag-60-second-docs","tag-indigenous-media","tag-paramount-network","tag-viacom-velocity","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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