Scripps Networks Interactive has firmed up a deal with Snap Inc. that will bring new food- and home-related programming to Snapchat\u2019s Discover platform.<\/p>\n
Scripps\u2019 Food Network was one of the original publishers for Snapchat\u2019s launch of Discover in January 2015 and has since been creating Publisher Stories for the platform. Under this newly expanded deal, several of Scripps Networks\u2019 popular TV networks, including Food Network and HGTV, will begin developing and producing shows for Snapchat.<\/p>\n
\u201cSnapchat\u2019s distinctive mobile platform provides an ideal environment for us to touch millennials and centennials who may not yet be hooked on our premium offerings,\u201d said Henry Ahn, Scripps Networks\u2019 president of content distribution and marketing. \u201cWe\u2019re finding more and more new fans among the hard-to-reach mobile natives.\u201d<\/p>\n
\u201cHGTV and Food Network are masters of addictive and inventive TV, and it makes perfect sense to bring that programming expertise to Snapchat shows,\u201d said Nick Bell, the VP of content for Snap Inc. \u201cScripps has been an important partner for us since our launch of Discover, and we\u2019re thrilled that Snapchatters will soon have access to more entertaining content from some of their most popular networks.\u201d<\/p>\n
Kathleen Finch, Scripps Networks\u2019 chief programming, content and brand officer, added: \u201cOur Scripps Lifestyle Studios content is really resonating on this platform, so we welcome this opportunity to further expand our mobile influence. Not only does this bridge our television brands to digital, it allows us to create entirely unique content tailored for the next generation of food and home enthusiasts.\u201d<\/p>\n
Separately, Scripps Networks Interactive reached an agreement to acquire leading millennial-focused media company Spoon University. The deal will enable Scripps Networks Interactive to further strengthen its digital business in the food space.<\/p>\n
\u201cSpoon University captures the grassroots passion for food and community that is so important to millennials today,\u201d said Finch. \u201cFood Network has become a significant force in digital and social food storytelling over the course of the last year, and this acquisition will provide us with the opportunity to build content, community and brand as we seek to accelerate our strategy in the sector.\u201d<\/p>\n
“Food Network has always been a brand that we have looked up to, and over time we have seen that our teams share similar energy, curiosity and passion,\u201d said Mackenzie Barth, CEO and co-founder of Spoon University. \u201cWe couldn\u2019t be more excited to continue to build the Spoon brand alongside our new colleagues as part of the Scripps Networks Interactive organization.”<\/p>\n
“We started Spoon with the mission of using technology and community to build the ultimate food resource for millennials, and we’re excited to pair that with Scripps Network Interactive\u2019s brand power to create new and exciting business opportunities,” commented Sarah Adler, CTO and co-founder of Spoon University.<\/p>\n","protected":false},"excerpt":{"rendered":"
Scripps Networks Interactive has firmed up a deal with Snap Inc. that will bring new food- and home-related programming to Snapchat\u2019s Discover platform.<\/p>\n","protected":false},"author":350,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69],"tags":[214,1931],"class_list":["post-10086","post","type-post","status-publish","format-standard","","category-top-stories","tag-scripps-networks-interactive","tag-snapchat","pmpro-has-access"],"yoast_head":"\n